Build listener loyalty and encourage consumption with Rovi Music. Want to offer your customers a new way to enjoy and manage the music available through your service? Let them build playlists based on their favorite artist, album, track, or genre. Rovi Recommendations Service is one of a suite of APIs designed to help you quickly create innovative music discovery applications across multiple platforms and devices. Music fans are buying and listening to more single tracks than ever before. Build loyalty and encourage consumption by introducing them to songs they’ll love based on their unique preferences. Sit in on the webinar for the full story, and dig deeper into the details of how track-level recommendations are designed. . Register to find out more.

2. The Tyranny of Choice
• Consumers have access to
unprecedented levels of content and
consumption choices
• Discovery is critical for product
differentiation and success
• Intelligent media search and
recommendations capabilities are
required to simplify and enhance the
consumer experience
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Help Fans Find and Enjoy the Music They Love
Keep listeners engaged by introducing them to new songs they’ll love with:
• Finely-tuned recommendations
• New ways to browse content
• Unique playlists

4. Connect Fans to Music Similar to What They Like
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5. Offer New, Engaging Ways to Browse Music
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6. Build Loyalty by Offering Playlists Based on Favorite
Artists, Music or Genre
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7. Rovi Recommendations Service Capabilities
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Essential Recommendations
Advanced Recommendations
Similar Music Playlists
Personalization Community and Social (roadmap)
Given a TV show, movie, album, track, musician, or
band, return similar items
Given an artist, album, track or genre, return a list of
related tracks to be played in sequence
Custom OptimizersCustom Optimizers
Integrate user behaviors and preferences to
generate personalized results
Given a community, return items that are similar to a user’s
taste that the community has watched, rated, etc.
Client Catalog | Return only items available in a specific catalog or group of catalogs
Popularity | Increase focus on popular content or drive discovery into your back-catalog
Age | Increase focus on content from a specific time period, such as new releases
Editorial | Reinforce brand identity by increasing focus on content that reflects your editorial point-of-view
Promotional | Offer partners and advertisers new promotional opportunities by focusing on specific content

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Music Discovery Demo

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Good Recommendations Depend on Quality Metadata
Rovi Uses Multiple Methods to Generate Music
Recommendations

10. A World-Class Catalog of Music Metadata
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•3.3 Million Album Releases
•32.5 Million Tracks
•2.9 Million Unique People
150 Customers
•One structure supports multiple countries
•1,500 descriptors in 17 languages
•Includes local content from 22 charts
Comprehensive Coverage
Global Platform Constantly Improving
• Increase in track-level descriptors
• New celebrity Twitter account handles
• New music to movies and TV links
Rovi Music
Apple iTunes Google Microsoft
Shazam Spotify Pandora

11. Inform Discover Experience Influence
Rovi Music Elements
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• Biographies
• Profiles
• Review excerpts
• Artist to artist
relational links
• Ratings
• Album-level
recommendations
• Tones (Moods)
• Themes
• Artist
• Album title
• Track title
• Times
• Formats and flags
• Low-res front cover art
• Product descriptions
• Genres
• Sub-genres
• Album/release-level
product codes
• Label
• Release date
• Composer
• Credits
• 30 second music
samples in various
codices and bit-rates
• Artist Twitter® verified
account handles
• Premium artist images
• High-resolution front
covers
• Low- and high-
resolution back covers
• Track-level genre/
sub-genre
• Tonality/mode
• Harmonic stability
• Rhythmic intensity
• Performance energy
• Dynamic range
• Loudness
• Textural stability
• Tempo
• Rhythmic complexity
• Density
• Melodic complexity
• Harmonic complexity
• Melodic presence
Discover, manage and enjoy digital music across multiple
platforms and devices.

12. The Power of Track-Level Data
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• Many albums contain tracks that are
diverse in tone, energy, complexity and
even genre
• Descriptive track-level data enables:
• Finely-tuned recommendations
• Unique playlists
• New ways to explore content, such
as browsing by unique rhythmic,
melodic and harmonic song
descriptors (e.g., FindR)

13. Twist, Korn
The End, Ringo Starr
Performance Energy
Hone Recommendations Using Track-Level Data
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High
(4)
Low
(0)
A combination of musical
and sonic elements that creates a
perceived amount of excitement or
energy in a musical performance; an
indicator of mood as related to the
energy of individual instruments/
performers.

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Integration Options

15. Rovi Music
Roll Your Own Recommendations with Rovi Metadata
• Music metadata enables a high degree of control to fuel your secret sauce
• Can be delivered via FTP feed or API via Rovi Data Service
• Can be supplemented with Rovi Search and Recommendation Services
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Genre Tone
Artist Relational Links Theme
Tempo Sub-genre
Performance energy
Dynamic range Loudness

16. Rovi Recommendations Service
Leverage Rovi Expertise and Deploy Quickly
• Increase engagement
• Drive content consumption
• Merchandise and promote
• Develop faster
• One stop shop
• Keep content, apps fresh
• Rovi’s scalable
infrastructure
• Lower hardware and IT
investment
• Real-time connectivity to
services
• Platform, device agnostic
• Standards-based
• Easy to evaluate and
integrate
RevenueFlexibilityPerformanceSpeed
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17. Rovi Cloud Services
World-class entertainment
metadata provides rich
information about TV, music,
movies, games and more.
Deliver accurate and highly
relevant media search results.
Differentiate offerings, increase
revenue and drive consumption
with sophisticated media
recommendations.
Advanced media recognition
service helps users discover,
manage and enjoy their media.
Monetize offerings and create
recurring revenue streams for
connected products and
services.
Enables engaging user experiences on multiple platforms that help consumers
discover, manage and enjoy their digital content anywhere, anytime
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18. Check out developer.rovicorp.com
• Access control and
key provisioning
• Documentation
• Metrics and reporting
• Support forums
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Questions? Call 1-866-686-8947

20. Thank you.
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