Companies focus on B2C communication on Social Channels, but what about B2B? I have prepared introduction presentation for the AVAST resellers to help them to leverage their business and marketing efforts, using social Networks. It is a basic introduction to the subject.

1. Social Media
Julia Szymanska @Dzulaya
Deborah Salmi @deborahsalmi
Social Media team AVAST

2. AVAST accross Social Media Channels
3,5M
125K
90K
14K
15K
2K
400
200
2

3. Our Social media goals
Focus on B2C communication
•
•
•
•
•
Increase brand awareness
Engage users by providing quality and
relevant content
Retain users
Provide support
Drive recommendations

4. B2B on social media – general tips
•
Define your client
•
Define your goals
•
Select suitable communication channels
•
Create on-going strategies
•
Set up your profiles
•
Maintain your communication

5. B2B on social media – general tips
Define your client
•
Who is your potential customer?
•
Create its persona
Define your goals
•
Be as specific as you can (e.g.
increase conversion rates, build
awareness measured by online
traffic, decrease the time needed
to resolve customer service
issues, etc.) and keep these
objectives in mind for every
initiative you execute.
Select suitable communication
channels
•
Make sure that you will find your
audience
•
Select global or local channels
where your audience is already
present
Create on-going strategies
• Once you have client and
channel defined start
working on communication
strategy
• Maintain Editorial calendar
• Make sharing options on
your website or blog visible
and personal
Set up your profiles
• Get vanity URLs when
available
Maintain your communication
• Have the human resources to
commit to social media
• Produce enough quality
content to sustain social
media conversations

6. Recommendation
•
•
•
Use social media to gather information
about your client
Connect with your business clients across
social networks
Build your reputation across social media
as an expert in your specialization

7. Are you ready?
Social media are interactive platforms.
–
–
–
–
Social media transparency
On-going communication
Human resources
Customer care

8. Thank You
Follow us on
https://www.facebook.com/avast
https://twitter.com/avast_antivirus
https://plus.google.com/+avast/
http://instagram.com/avast_antivirus