Rio 2016 Contestation Images: a critical perception from content collected on social networks

Rio 2016 Contestation Images:
a critical perception from content collected on social networks
Júlia Rabetti Giannella
@juliagiannella
juliagiannella@gmail.com
Ana Helena da Fonseca
@lelenatmf
ahdafonseca@gmail.com

OVERVIEW
• PART 1
OBSERVATÓR!O2016
• PART 2
Unfolding research: an attempt to categorize images through
visual interpretation
Rio 2016 Contestation Images | Julia R. Giannella & Ana H. da FonsecaSeminário Internacional Places: Designing and Belonging, 2017

• Vision and Graphics Laboratory at IMPA, Rio de Janeiro
visgraf.impa.br
visgraﬂab
visgraﬂab

http://oo.impa.br
highlight the multiplicity of perspectives, controversies and themes
related to the sporting event shared on Twitter and enhance cognition
of the debate through structured and interactive visualizations.

NUMBERS
~1M tweets
from 21/04/2017 to 31/08/2017
~200K images
(unique images)
via Twitter Public API
(offer samples of the public data ﬂowing through Twitter)

THE MOTIVATION
interests
• human activities and
interactions from  
the perspective of the
digital footprints
• design as a tool for
comprehension of data
through visualizations
visgraf
• mathematical models /
creation of computational
applications
• New media / information
and communication
technologies

DIGITAL
FOOTPRINTS
SOURCE
• cellular network activity
• credit card transactions
• apps and websites usage
• user generated content
• sensor technology (IoT)
APPLICATIONS
• digital marketing
• urban planning
• public policies (health, security)
• data art
• media studies

SOURCE APPLICATIONS
Twitter media  
(images and text)
investigate the online
debate about Rio 2016
how the Olympics are
perceived and shared
on social networks?

IT FRAMEWORK
• identify and represent the plurality of perceptions about Rio 2016

DIMENSIONS
? ?
?
associations
temporalities

DEPLOYMENT
beta
1.0
2.0
3.0
PAINEL DE TWEETS GALERIA DE IMAGENS ANÁLISE DE SENTIMENTO
TOUR DA TOCHA OLHARES CONTROVERSOS
MODALIDADES ESPORTIVAS RELAÇÕES PAÍS-ESPORTE MONITOR DE TEMAS MOSAICO DA TOCHA
ATLETAS
Rio 2016 Contestation Images | Julia R. Giannella & Ana H. da Fonseca

TWITTER

IMAGE PANEL
Source: http://oo.impa.br/dimagens/ Rio 2016 Contestation Images | Julia R. Giannella & Ana H. da Fonseca
TIMELINE
(temporality)
GROUPS
(associations)

GROUPS OF ASSOCIATION
27 USUÁRIOS 100 HASHTAGS 66 HASHTAGS

GROUPS OF ASSOCIATION

PART 2
Attempt to categorize images 
through visual interpretation

• The form of the
image (a photo, a
collage, a meme,
a cartoon, etc.)
WAYS OF GROUPING THE IMAGES
By sintax By semantics
• Text interpretation 
of the #hashtags
• Visual interpretation
of the images
By an speciﬁc
element
• Presence of elements
of the Olympic visual
identity. (the logo,
pictograms, mascots,
etc.)

The event
Olympics
Brasil
Rio de Janeiro
International community

OLYMPICS > Olympic Village

OLYMPICS > Infrastructure

OLYMPICS > Juma Case

RIO DE JANEIRO > Bicycle Path

RIO DE JANEIRO > UERJ

RIO DE JANEIRO > CPI Olímpica

RIO DE JANEIRO > Removals

RIO DE JANEIRO > Guanabara Bay pollution

RIO DE JANEIRO > Golf

RIO DE JANEIRO > Exclusion Games

RIO DE JANEIRO > 100 Days without rights

RIO DE JANEIRO > State financial crisis

RIO DE JANEIRO > Urban violence

BRASIL > Impeachment

BRASIL > Zika

BRASIL > Torch

INTERNATIONAL > Terrorism

INTERNATIONAL > Boycott

INTERNATIONAL > Olympic Hacking

IMAGE APPROPRIATION
Olympic rings

IMAGE APPROPRIATION
Look of the games

IMAGE APPROPRIATION
Mascot

IMAGE APPROPRIATION
Medal

IMAGE APPROPRIATION
Pictograms

IMAGE APPROPRIATION
Sponsors

Olympic Village
Bicycle Path
Infrastructure
Juma
Guanabara Bay 
Pollution
Removals
Exclusion 
Games
Financial 
Crisis
Violence
UERJ
"CPI 
Olímpica"
100 days 
without rights
Zika
Impeachment
Torch
Boycott
Terrorism
Olympic Hacking
Zika
Guanabara Bay 
Pollution
Violence

•The image itself is not able to provide the
entire information intended by its author.
• In most cases, it has the support of text.
• Also, it is necessary to have familiarity
with the broader context that she is inserted.
CONSIDERATIONS

•The megaevent has a huge simbolic 
potencial and its constantly used as a medium 
to put different social and political causes in 
the spotlight.
•This happens at international, 
national and also local level.
CONSIDERATIONS

OBRIGADX!
juliagiannella@gmail.com
@juliagiannella
ahdafonseca@gmail.com
@lelenatmf

Rio 2016 Contestation Images: a critical perception from content collected on social networks

Recommended

Recommended

More Related Content

Recently uploaded

Recently uploaded (20)

Featured

Featured (20)

Rio 2016 Contestation Images: a critical perception from content collected on social networks