Personal Information
Organização/Local de trabalho
Zürich Switzerland
Cargo
Entrepreneurship & Innovation
Setor
Technology / Software / Internet
Sobre
In a world of complexity, strategy is your enemy. In many cases, agility is the strength.
My current interests cover a broad range within the technology & marketing interface: product positioning strategy and technological innovation, designing social products to engage consumers, gamification strategies to create consumer value, business design and development.
Here is what troutandpartners.com says about me:
"Iulian is one of the most famous business strategy consultants from Romania with experience of strategic marketing for over 15 years and about as many projects managed won EFFIE awards. He began the entrepreneurial life in 2005 with the opening of Jack Trout’s consulting
Marcadores
marketing
marketing strategy
social
behavioral design
gamification
strategy
social strategy
gamificare
open innovation
e-commerce
management
advertising
buiding habits
hook model
habits
subscription
business model
membership
economy
digital
online
alegeri
experiment
sap
zilele biz
loyalty program
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