Tweet, retweet, trending topic, hashtag, @mention – Does this sound like a foreign language to you? Join Julia Campbell of J Campbell Social Marketing as she walks you through starting an account on Twitter and using the second most popular social network to grow your business and your network. She will cover the basics – What is a follower? what is a hashtag? Who should you follow? What should you tweet? What is Twitter Etiquette? – as well as detail the 10 things you need to do to succeed on Twitter. Social media management tools will also be discussed. Bring your questions!
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Twitter 101 - Tech Day Camp
1. TWITTER 101
JULIA CAMPBELL
J CAMPBELL SOCIAL MARKETING
WWW.JCSOCIALMARKETING.COM
Tech Day Camp
Franklin, MA
March 23, 2013
2. ABOUT ME
J Campbell Social Marketing is a boutique
digital marketing firm based in Beverly, MA.
Using online tools such as social media,
blogs and email marketing, we help small
businesses and nonprofits grow and reach
their customers and supporters.
We offer solutions to your social media
problems – through training, support and
managed services.
#techdaycamp @skullsflying
3. SOCIAL MEDIA
RULES OF THE ROAD
Social media tools are
always changing.
“Getting on social media”
is not a marketing
strategy.
Using social media will
not compensate for a bad
product or service.
The tools are (mostly)
free – but your time is
not.
#techdaycamp @skullsflying
4. SOCIAL & MOBILE ARE HOT
67%of online adults use social
networking sites.
15% of online adults use Pinterest
13% use Instagram
6% use Tumblr
67% use Facebook
16% use Twitter
20% use LinkedIn
#techdaycamp @skullsflying
5. SOCIAL & MOBILE ARE HOT
71% of women are
users of social
networking sites,
compared with 62% of
men.
Fully 40% of cell phone
owners use a social
networking site on their
phone, and 28% do so
on a typical day.
#techdaycamp @skullsflying
6. DECIDING WHAT TOOLS TO USE
Which social networking sites should we be
on? It depends.
Hard truth: You get out of social media
what you put into it.
#techdaycamp @skullsflying
7. HOW MUCH WORK IS IT?
The
actual work of social media:
Researching and creating content.
#techdaycamp @skullsflying
Engaging and participating in your
nonprofit’s online communities.
Monitoring and reporting ROI, making
the necessary adjustments.
#techdaycamp @skullsflying
11. TWITTER 101
Add a photo to your bio
Write a creative bio –
#techdaycamp @skullsflying
think keywords
Add your website and other Twitter handles –
you have the real estate, use it!
Pro Tip: Get a custom Twitter background and
cover photo
12. TWITTER 101
Hashtag Mention
Any word beginning A public tweet directed
#techdaycamp @skullsflying
with the # sign. to another user that
People use hashtags includes their
organize conversations @username.
around a specific topic. Mentions are clickable
Clicking on a hashtag and link back to the
akes you to search mentioned individuals
results for that term. profile.
Great for events, They are collected
specific products, timely together in a
announcments conversation if you click
Reply.
https://business.twitter.com/start-tweeting
13. TWITTER 101
Reply Retweet
A public response to a Sharing a Tweet.
#techdaycamp @skullsflying
Tweet via the reply You can pass along
button. someone’s Tweet by
Replies show up in your retweeting it.
home timeline and the Just hit the Retweet
timeline of the person button to send the
to who you are original Tweet as
responding to. written to all of your
You must follow both followers.
parties to see this Won’t have your
conversation. branding/profile pic on
it.
https://business.twitter.com/start-tweeting
15. TWITTER 101
How to write a great tweet
Keep it conversational and informal.
#techdaycamp @skullsflying
Employ wit and humor.
Make it shareable.
Content has to be worth reading,
clicking and retweeting.
Ask questions.
Current events!
16. TWITTER 101
Let’s learn how to:
Get followers
#techdaycamp @skullsflying
Find people to follow
Follow someone
Report spam/block someone
FAQ: Should you follow everyone who
follows you? No.
17. TWITTER 101
Let’s learn how to:
“Favorite” a tweet to
#techdaycamp @skullsflying
easily find later
Monitor when people
mention you (Connect)
Check and answer your
direct messages
To set up or not set up an
automated direct
message? Debate!
18. TWITTER 101
Let’s learn how to:
Use a hashtag
#techdaycamp @skullsflying
Monitor hashtags related
to your industry
Participate in a TweetChat
Use Twitter lists to manage the chaos
Monitor trends
19. TWITTER 101
Let’s learn how to:
Use Twitter lists to manage the chaos
#techdaycamp @skullsflying
Monitor trends
20. TWITTER 101
How often to tweet?
20x/day not related to
#techdaycamp @skullsflying
you but of value to your clients and customers
5x/day directly related to you
Retweet, @Mention, Acknowledge
ALWAYS be sharing relevant, valuable,
pertinent, up-to-the-minute information!
21. TWITTER 101
Time-saving tools
Tweetdeck
#techdaycamp @skullsflying
Hootsuite
Buffer
(bufferapp.com)
There are
hundreds of
these tools!
22. TWITTER 101
What will I tweet?
Get Google Alerts
#techdaycamp @skullsflying
Alltop
LinkedIn Today/News
Statistics
Quotes
Photos – (how to add a photo to a tweet)
Retweet often
23. PRO TIPS
If you type in the @mention, only people that
follow you AND that person will see it. Add a
#techdaycamp @skullsflying
period or a space before if you want it to go
out to everyone.
Ask for RTs – Please RT!
Do not connect Twitter to all other accounts –
hashtags are meant for Twitter, Instagram and
Pinterest (maybe Facebook in the future, but
not now)
24. PRO TIPS
Keep tweets short and sweet.
There is no “magical” length, but a report by
#techdaycamp @skullsflying
Buddy Media revealed that tweets shorter
than 100 characters get a 17% higher
engagement rate.
Tweets with photos get twice the response.
Tweet with videos (YouTube, Vimeo) get
increased engagement.
https://business.twitter.com/photos-videos-
content
(Buddy Media, 6/26/12, “Strategies for Effective Tweeting: A Statistical Review”)
25. PRO TIPS
Participate in trends, but do it authentically.
In other words, don’t just hashtag everything
#techdaycamp @skullsflying
#bieberfever.
26. HOW BUSINESSES USE TWITTER
@Sharpie
Has a real personality
#techdaycamp @skullsflying
Full of sarcasm and dry humor
One-on-one interaction with fans
Never includes a salesy message
@BenandJerrys
They share fans creations and ideas for
flavors
Community service mission tie-in
Embodies their brand perfectly
27. HOW BUSINESSES USE TWITTER
@DeltaAssist
@ComcastCares
#techdaycamp @skullsflying
Customer
service
Airlines
Hotels
Restaurants
Cable
companies
28. CRISIS MANAGEMENT!
An actual tweet accidentally sent via @RedCross:
#techdaycamp @skullsflying
29. Red Cross response:
#techdaycamp @skullsflying
#gettngslizzerd was a Trending Topic (meaning it
was popular on Twitter)
#techdaycamp @skullsflying
30. Dogfish Head Brewery response:
#techdaycamp @skullsflying
The Red Cross set up a designated page in
connection with Dogfish encouraging people to
donate a pint and use the hashtag to spread the
word.
31. THE ONLY WAY TO SUCCEED…
Be present.
Be relevant.
#techdaycamp @skullsflying
Be active.
Be engaging.
Be timely.
Have fun!