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How Nonprofits Can Adapt Their Storytelling in the Time of Social Distancing

Storytelling is the fuel in the communication engine of the modern nonprofit. Great storytelling does more than simply communicate a message or push out an agenda; it gets at the heart of how humans process information. Mission-driven storytelling has the potential to change hearts and minds around complex, difficult issues. All nonprofit professionals and volunteers need to start thinking of themselves as storytellers if they want to convert their stakeholders from passive participants to passionate advocates.

In this free online training designed for nonprofits, you will learn:
How to make the case for storytelling at your nonprofit
Real-world examples of compelling stories resonating right now
The benefits of sharing your stories (for your audience!)
Qualities of a stellar nonprofit storyteller

I'll also be taking questions and giving you more details about my brand new online program Storytelling that Sticks: The Essential 5-Step Formula to Collect, Craft, and Share the Most Effective and Engaging Stories About Your Impact!

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How Nonprofits Can Adapt Their Storytelling in the Time of Social Distancing

  1. 1. HOW NONPROFITS CAN ADAPT THEIR STORYTELLIN G IN A TIME OF SOCIAL DISTANCING Julia Campbell www.JCSocialMarketing.com
  2. 2. WHO IS JULIA CAMPBELL? Mom of 2 and accidental homeschooler Author of Storytelling in the Digital Age: A Guide for Nonprofits and How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days Former one-woman Development Director/Marketing Director/Kitchen Sink Coordinator Online course creator, WWW.STORYTELLINGTHATSTICKS.COM
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  4. 4. HOW ARE WE FEELING TODAY? GO TO MENTI.COM AND USE THE CODE 68 22 63 WWW.STORYTELLINGTHATSTICKS.COM
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  6. 6. ADAPT YOUR STORYTELLING STRATEGY IN THE TIME OF SOCIAL DISTANCE
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  11. 11. OUR UNIQUE RESPONSIBILITY WWW.STORYTELLINGTHATSTICKS.COM Trust in institutions, brands, nonprofits is at an all time low. The content we share should build a community of people who believe what we believe. We have a moral obligation to engage our communities on digital platforms.
  12. 12. WHAT CAN STORYTELLIN G DO? WWW.STORYTELLINGTHATSTICKS.COM
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  14. 14. https://www.softwareadvice.com/resources/how-to-create-repeat- donors/ WWW.STORYTELLINGTHATSTICKS.COM
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  16. 16. STOP THINKING OF STORYTELLING AS A MEGAPHONE TO PROMOTE YOUR AGENDA. THINK OF IT AS A GIFT FOR YOUR SUPPORTERS. WWW.STORYTELLINGTHATSTICKS.COM
  17. 17. WHAT STORIES SHOULD WE TELL?Stories that are Intentional Authentic Honest Inspiring WWW.STORYTELLINGTHATSTICKS.COM
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  19. 19. EMAIL EXAMPLES www.bit.ly/NPCovid - Google Drive of examples All In a Day at Rosie's Place Fwd: Letter from Erika: Working Together in Uncertain Times Anxious – We Feel You Front and Centre – what we have accomplished Stories of Hope Your response to this crisis is a prologue to a better future WWW.STORYTELLINGTHATSTICKS.COM
  20. 20. ASK PEOPLE FOR THEIR STORIES! www.bit.ly/NPCovid - Google Drive of examples Share your story of your pet during coronavirus WWW.STORYTELLINGTHATSTICKS.COM
  21. 21. DON’T STOP STORYTELLING . Make yourself visible! Your donors want to hear from you. Be the go-to resource. WWW.STORYTELLINGTHATSTICKS.COM
  22. 22. EXPLAIN THE PROBLEM. Use data and statistics to demonstrate that this is an urgent, timely, and relevant problem. Incorporate emotional storytelling. Invite me in to help solve it. WWW.STORYTELLINGTHATSTICKS.COM
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  24. 24. DON’T STRESS ABOUT PERFECT CONTENT. JUST DOCUMENT. WWW.STORYTELLINGTHATSTICKS.COM http://www.gibbesmuseum.org/news/wfh-day-by- day/
  25. 25. SHOW YOUR WORTH. Demonstrate impact. Prove to me that not only is this a problem to which I need to pay attention, but that your nonprofit is the right one to solve this problem. What changes have you made in people’s lives or in the community? Make people inspired and proud to be a part of your community. WWW.STORYTELLINGTHATSTICKS.COM
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  29. 29. AUTHENTICITY IS (AND ALWAYS WAS) VITAL. WWW.STORYTELLINGTHATSTICKS.COM TALK TO YOUR DONORS ABOUT WHAT YOU ARE AFRAID TO TALK ABOUT. GET IN FRONT OF THE CAMERA AND BE HUMAN. WRITE YOUR EMAILS LIKE YOU WOULD WRITE TO A FRIEND OR FAMILY MEMBER.
  30. 30. WHAT CHANNELS SHOULD WE USE? WWW.STORYTELLINGTHATSTICKS.COM Choose one or two channels. You do not have to be everywhere right now! A mixture of where your audience spends time and what you like to use and your comfort level. Don’t bite off more than you can chew.
  31. 31. MULTI- CHANNEL WORKS BESTWebsite Blog Email Social media Phone calls Zoom meetings Direct mail WWW.STORYTELLINGTHATSTICKS.COM
  32. 32. PASSION MATTERS SO MUCH MORE THAN BEST PRACTICES. WWW.STORYTELLINGTHATSTICKS.COM
  33. 33. QUALITIES OF A STELLAR STORYTELLER Be a true believer in the cause. Be authentic and truthful. Truly understand what it’s all about. It’s about your audience. A great storyteller takes time to understand the audience – what they care about, what they want to hear. Stories should be crafted and delivered with these elements in mind. WWW.STORYTELLINGTHATSTICKS.COM
  34. 34. QUALITIES OF A STELLAR STORYTELLER Prepare, prepare, prepare. Preparation is key when delivering a great story. However, Stellar Storytellers are able to improvise and are not rigid in their delivery. WWW.STORYTELLINGTHATSTICKS.COM
  35. 35. QUALITIES OF A STELLAR STORYTELLER Practice being open-minded, enthusiastic and motivated. Remain skeptical. Always be asking yourself the questions that your audience will be asking: “How did that happen? Why did that happen? Why couldn’t something else have happened?” WWW.STORYTELLINGTHATSTICKS.COM
  36. 36. QUALITIES OF A STELLAR STORYTELLER Remain generous. They often share personal stories of their own struggles and obstacles. To touch other people’s hearts, you must be willing to expose your own. Understand the context. Are you telling the story in front of a group of 100 people, at an intimate dinner, or during a Twitter Q&A tweet chat? Molding the story to fit the context is a huge part of being successful in storytelling. WWW.STORYTELLINGTHATSTICKS.COM
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  38. 38. WHAT’S IN THIS COURSE? 5 training modules taught LIVE each week by me, with manageable homework (the best part - during the live sessions, we start in on the homework together!)  Valued at $6,000 Weekly live Study Hall sessions, where we review the homework, share what we accomplished that week, and get all of your burning questions answered.  Valued at $3,500 Action-packed checklists, worksheets, and resource guides for each module to keep you on track, progressing, and taking action.  Valued at $5,000 4 hours of on-demand video BONUS trainings.  Valued at $4,000 Exclusive Facebook community just for students, to give you deeper support and peer guidance.  Valued at $3,000 Lifetime access to the course and all updates. (Yep! I said LIFETIME.)  Valued at $2,000 WWW.STORYTELLINGTHATSTICKS.COM
  39. 39. COST TO YOU FOR LIFETIME ACCESS Total value - $23,500 Cost to you for lifetime access - $597 https://sm4sg.zippycourses.com/course/storytelling WWW.STORYTELLINGTHATSTICKS.COM
  40. 40. MODULE 1: SETTING UP YOUR STORYTELLING THAT STICKS SYSTEM What we will cover in the weekly live training: How to set yourself up for storytelling success long-term. How to structure your 5-Step Storytelling That Sticks System. A simple strategy to get buy-in from co-workers, supervisors, and board members. Learn more at: https://sm4sg.zippycourses.com/course/storytelling WWW.STORYTELLINGTHATSTICKS.COM
  41. 41. MODULE 2: HOW TO COLLECT STORIES THAT STICK What we will cover in the weekly live training: How to think like a journalist and a detective when collecting stories. How to work with others to get stories about your impact. How to use story collection tools to make the process easier. How to determine the best types of stories to collect based on six main types. How to ensure ethical storytelling practices. How to include forms and permissions into your Storytelling That Sticks System. Learn more at: https://sm4sg.zippycourses.com/course/storytelling WWW.STORYTELLINGTHATSTICKS.COM
  42. 42. MODULE 3: HOW TO CRAFT STORIES THAT STICK What we will cover in the weekly live training: The elements of a captivating story. How to drive your donors, supporters, and online fans to take action through compelling storytelling. How to craft powerful calls-to-action. Common challenges in nonprofit storytelling including confidentiality restrictions and the fear that you don’t have a “sexy cause” (oh, but you do my friend!) Learn more at: https://sm4sg.zippycourses.com/course/storytelling WWW.STORYTELLINGTHATSTICKS.COM
  43. 43. MODULE 4: HOW TO SHARE STORIES THAT STICK What we will cover in the weekly live training: How to figure out how often to share stories, and where. How to get organized with a Storytelling Calendar. Creating great nonprofit emails that inspire action. How to balance planning ahead with spontaneity. Learn more at: https://sm4sg.zippycourses.com/course/storytelling WWW.STORYTELLINGTHATSTICKS.COM
  44. 44. MODULE 5: HOW TO SPREAD STORIES THAT STICK What we will cover in the weekly live training: How to use digital tools like livestreaming to spread your stories. How to use social media to spread your stories. How to use visuals and video on a shoestring budget. Ways to use social media to tell your nonprofit’s story, connect with donors, and raise awareness for your cause. Learn more at: https://sm4sg.zippycourses.com/course/storytelling WWW.STORYTELLINGTHATSTICKS.COM
  45. 45. BONUSES! On demand video trainings: How to Drive Donor Engagement with Social Media workshop (50 minutes) The Art of Storytelling in the Digital Age workshop (50 minutes) How to Future-Proof Your Nonprofit In The Age of Coronavirus (90 minutes) How to Launch an Emergency Crowdfunding Campaign for your E-books & Guides: The Essential Nonprofit Guide to Social Media Ambassadors How to Build Your Nonprofit Email List Using Your Website and Social Media Storytelling in the Digital Age: Nonprofit Strategy Workbook The Nonprofit Facebook Ad Planner The Ultimate Guide to Instagram for the Small NonprofitWWW.STORYTELLINGTHATSTICKS.COM
  46. 46. QUESTIONS? www.jcsocialmarketing.com Twitter: @JuliaCSocial Julia@jcsocialmarketing.com www.StorytellingThatSticks.com - Doors close 5/31! WWW.STORYTELLINGTHATSTICKS.COM

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