How Nonprofits Can Adapt Their Storytelling in the Time of Social Distancing

HOW
NONPROFITS
CAN ADAPT
THEIR
STORYTELLIN
G IN A TIME
OF SOCIAL
DISTANCING
Julia Campbell
www.JCSocialMarketing.com

WHO IS
JULIA
CAMPBELL?
Mom of 2 and accidental
homeschooler
Author of Storytelling in the
Digital Age: A Guide for
Nonprofits and How to Build
and Mobilize a Social Media
Community for Your
Nonprofit in 90 Days
Former one-woman
Development
Director/Marketing
Director/Kitchen Sink
Coordinator
Online course creator, WWW.STORYTELLINGTHATSTICKS.COM

WWW.STORYTELLINGTHATSTICKS.COM

HOW ARE WE FEELING
TODAY?
GO TO MENTI.COM
AND USE THE CODE 68
22 63

ADAPT YOUR STORYTELLING
STRATEGY IN THE TIME OF
SOCIAL DISTANCE

OUR UNIQUE RESPONSIBILITY
Trust in institutions, brands, nonprofits is at an all
time low.
The content we share should build a community
of people who believe what we believe.
We have a moral obligation to engage our
communities on digital platforms.

WHAT CAN
STORYTELLIN
G DO?

https://www.softwareadvice.com/resources/how-to-create-repeat-
donors/

STOP THINKING
OF
STORYTELLING
AS A MEGAPHONE
TO PROMOTE
YOUR AGENDA.
THINK OF IT AS A
GIFT FOR YOUR
SUPPORTERS.

WHAT
STORIES
SHOULD WE
TELL?Stories that are
Intentional
Authentic
Honest
Inspiring

EMAIL EXAMPLES
www.bit.ly/NPCovid - Google Drive of examples
All In a Day at Rosie's Place
Fwd: Letter from Erika: Working Together in Uncertain Times
Anxious – We Feel You
Front and Centre – what we have accomplished
Stories of Hope
Your response to this crisis is a prologue to a better future

ASK PEOPLE FOR THEIR STORIES!
www.bit.ly/NPCovid - Google Drive of examples
Share your story of your pet during coronavirus

DON’T STOP
STORYTELLING
.
Make yourself visible!
Your donors want to hear from
you.
Be the go-to resource.

EXPLAIN THE
PROBLEM.
Use data and statistics to
demonstrate that this is
an urgent, timely, and
relevant problem.
Incorporate emotional
storytelling.
Invite me in to help solve
it.

DON’T STRESS
ABOUT
PERFECT
CONTENT. JUST
DOCUMENT.
http://www.gibbesmuseum.org/news/wfh-day-by-
day/

SHOW YOUR
WORTH.
Demonstrate impact.
Prove to me that not only is
this a problem to which I
need to pay attention, but
that your nonprofit is the
right one to solve this
problem.
What changes have you
made in people’s lives or in
the community?
Make people inspired and
proud to be a part of your
community.

AUTHENTICITY IS (AND ALWAYS
WAS) VITAL.
TALK TO YOUR DONORS ABOUT
WHAT YOU ARE AFRAID TO TALK
ABOUT.
GET IN FRONT OF THE CAMERA
AND BE HUMAN.
WRITE YOUR EMAILS LIKE YOU
WOULD WRITE TO A FRIEND OR
FAMILY MEMBER.

WHAT CHANNELS
SHOULD WE USE?
Choose one or two
channels.
You do not have to be
everywhere right now!
A mixture of where
your audience spends
time and what you like
to use and your
comfort level.
Don’t bite off more
than you can chew.

MULTI-
CHANNEL
WORKS
BESTWebsite
Blog
Email
Social media
Phone calls
Zoom meetings
Direct mail

PASSION
MATTERS SO
MUCH MORE
THAN BEST
PRACTICES.

QUALITIES OF A
STELLAR
STORYTELLER
Be a true believer in the
cause.
Be authentic and truthful.
Truly understand what it’s
all about. It’s about your
audience.
A great storyteller takes time
to understand the audience –
what they care about, what
they want to hear. Stories
should be crafted and
delivered with these
elements in mind.

QUALITIES OF A
STELLAR
STORYTELLER
Prepare, prepare, prepare.
Preparation is key when
delivering a great story.
However, Stellar
Storytellers are able to
improvise and are not
rigid in their delivery.

QUALITIES OF A
STELLAR
STORYTELLER
Practice being open-minded,
enthusiastic and motivated.
Remain skeptical. Always be asking
yourself the questions that your
audience will be asking: “How did
that happen? Why did that happen?
Why couldn’t something else have
happened?”

QUALITIES OF A
STELLAR
STORYTELLER
Remain generous. They often share
personal stories of their own
struggles and obstacles.
To touch other people’s hearts, you
must be willing to expose your
own.
Understand the context. Are you
telling the story in front of a group
of 100 people, at an intimate
dinner, or during a Twitter Q&A
tweet chat?
Molding the story to fit the context
is a huge part of being successful in
storytelling.

WHAT’S IN THIS COURSE?
5 training modules taught LIVE each week by me, with manageable homework (the best
part - during the live sessions, we start in on the homework together!)
 Valued at $6,000
Weekly live Study Hall sessions, where we review the homework, share what we
accomplished that week, and get all of your burning questions answered.
Action-packed checklists, worksheets, and resource guides for each module to keep you
on track, progressing, and taking action.
4 hours of on-demand video BONUS trainings.
Exclusive Facebook community just for students, to give you deeper support and peer
guidance.
Lifetime access to the course and all updates. (Yep! I said LIFETIME.)

COST TO YOU FOR LIFETIME
ACCESS
Total value - $23,500
Cost to you for lifetime access - $597
https://sm4sg.zippycourses.com/course/storytelling

MODULE 1: SETTING UP YOUR
STORYTELLING THAT STICKS
SYSTEM
What we will cover in the weekly live training:
How to set yourself up for storytelling success long-term.
How to structure your 5-Step Storytelling That Sticks System.
A simple strategy to get buy-in from co-workers, supervisors, and
board members.
Learn more at: https://sm4sg.zippycourses.com/course/storytelling

MODULE 2: HOW TO COLLECT
STORIES THAT STICK
How to think like a journalist and a detective when collecting stories.
How to work with others to get stories about your impact.
How to use story collection tools to make the process easier.
How to determine the best types of stories to collect based on six
main types.
How to ensure ethical storytelling practices.
How to include forms and permissions into your Storytelling That
Sticks System.

MODULE 3: HOW TO CRAFT
STORIES THAT STICK
The elements of a captivating story.
How to drive your donors, supporters, and online fans to take action
through compelling storytelling.
How to craft powerful calls-to-action.
Common challenges in nonprofit storytelling including confidentiality
restrictions and the fear that you don’t have a “sexy cause” (oh, but
you do my friend!)

MODULE 4: HOW TO SHARE
STORIES THAT STICK
How to figure out how often to share stories, and where.
How to get organized with a Storytelling Calendar.
Creating great nonprofit emails that inspire action.
How to balance planning ahead with spontaneity.

MODULE 5: HOW TO SPREAD
STORIES THAT STICK
How to use digital tools like livestreaming to spread your stories.
How to use social media to spread your stories.
How to use visuals and video on a shoestring budget.
Ways to use social media to tell your nonprofit’s story, connect with
donors, and raise awareness for your cause.

BONUSES!
On demand video trainings:
How to Drive Donor Engagement
with Social Media workshop (50
minutes)
The Art of Storytelling in the
Digital Age workshop (50
minutes)
How to Future-Proof Your
Nonprofit In The Age of
Coronavirus (90 minutes)
How to Launch an Emergency
Crowdfunding Campaign for your
E-books & Guides:
The Essential Nonprofit Guide to
Social Media Ambassadors
How to Build Your Nonprofit
Email List Using Your Website
and Social Media
Storytelling in the Digital Age:
Nonprofit Strategy Workbook
The Nonprofit Facebook Ad
Planner
The Ultimate Guide to Instagram
for the Small NonprofitWWW.STORYTELLINGTHATSTICKS.COM

QUESTIONS?
www.jcsocialmarketing.com
Twitter: @JuliaCSocial
Julia@jcsocialmarketing.com
www.StorytellingThatSticks.com
- Doors close 5/31!

How Nonprofits Can Adapt Their Storytelling in the Time of Social Distancing

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