The nonprofit technology landscape moves so quickly, it’s hard to keep up. Technology in the nonprofit space means more than simply posting on Facebook or getting set up with the best CRM. When used wisely and strategically, nonprofit technology can often mean better and more efficient ways to raise money, to build relationships with your community and to accomplish your mission. In this presentation, Julia Campbell will walk you through the current landscape and highlight some of the most prominent trends in #NPTECH. She will also detail 10 tech innovations that you can start using today that have the possibility to revolutionize the sector.

1. 10 TECH
INNOVATIONS
THAT WILL
REVOLUTIONIZE
THE SECTOR
With Julia Campbell – www.jcsocialmarketing.com

2. HOW ARE
NONPROFITS
USING TECH?
• MARKETING – TO CAST A WIDE NET AND ENGAGE MORE POTENTIAL
SUPPORTERS
• FUNDRAISING – TO DEEPEN AND BUILD RELATIONSHIPS WITH DONORS
• MISSION – TO ENHANCE PROGRAMS AND DELIVER MORE IMPACT
• MEASUREMENT – TO ANALYZE AND INFORM DECISION-MAKING AND
RESOURCE ALLOCATION
@JuliaCSocial @Non_Profit_PRO #NPPROLeadership

3. 2017 DIGITAL
OUTLOOK
REPORT
Get your copy of the report at: http://www.care2services.com/2017-digital-outlook-report
@JuliaCSocial @Non_Profit_PRO #NPPROLeadership

4. 2017 DIGITAL
OUTLOOK
REPORT
@JuliaCSocial @Non_Profit_PRO #NPPROLeadership

5. WHAT ARE
NONPROFITS
GOING TO
PRIORITIZE
THIS YEAR?
• 53% - BLOGS
• 58% - HOW-TO GUIDES
• 71% - WEBSITE/CONVERSION OPTIMIZATION
• 63% - IMAGES
• 78% - VIDEO
• 57% - TWEET CHATS
• 53% - PODCASTS
• 43% - MARKETING AUTOMATION
• 49% - PETITIONS/ADVOCACY ACTIONS
• 40% - GOOGLE ADS
@JuliaCSocial @Non_Profit_PRO #NPPROLeadership

6. WHAT NEW
TECH WILL
NONPROFITS
EXPLORE THIS
YEAR?
@JuliaCSocial @Non_Profit_PRO #NPPROLeadership

8. FACEBOOK
SPACES
• A NEW VIRTUAL REALITY APP
WHERE YOU CAN HANG OUT WITH
YOUR FRIENDS IN A FUN,
INTERACTIVE VIRTUAL
ENVIRONMENT AS IF YOU WERE IN
THE SAME ROOM
• SPACES WILL BE USEFUL FOR
“EXPERIENTIAL” INDUSTRIES LIKE
MUSEUMS, LIBRARIES, FARMS, ETC.
@JuliaCSocial @Non_Profit_PRO #NPPROLeadership

9. FACEBOOK
MESSENGER
• NOW ACCEPTING PAYMENTS
• USING MESSENGER BOTS LIKE
CHATFUEL, TWYLA
• SMART REPLIES FOR PAGES
• USE FOR CUSTOMER SERVICE,
ACKNOWLEDGEMENT
@JuliaCSocial @Non_Profit_PRO #NPPROLeadership

10. GOODWORLD.ME
• COLLECT DONATIONS ON FACEBOOK
AND TWITTER WITH #DONATE
• SUPPORTERS CAN COMMENT OR
REPLY WITH #DONATE AND INSTANTLY
GIVE TO YOUR CAUSE. FOR FIRST-TIME
DONORS, THERE’S A SIMPLE SIGN-UP
LINK AND THEN THEY CAN #DONATE AS
OFTEN AS THEY WANT
• USE THE GOODWORLD WEBSITE
DONATE BUTTON
@JuliaCSocial @Non_Profit_PRO #NPPROLeadership

11. $CASHTAGS
• A UNIQUE, SHORT URL THAT YOU CAN TWEET, TEXT, SHARE TO GET
DONATIONS EASILY AND SECURELY – EXAMPLE: CASH.ME/$RED
• ONE TIME SET-UP; PAYMENTS PROCESSED WITH STRIPE
@JuliaCSocial @Non_Profit_PRO #NPPROLeadership

12. LET’S ALL DO GOOD
MOBILE APP
• CREATED BY BIDDINGFORGOOD
FOUNDER
• ENABLES ANY NONPROFIT,
CAUSE, EDUCATIONAL
ORGANIZATION, OR COMMUNITY
GROUP TO CREATE, MANAGE, AND
PUBLISH RICH CONTENT – NEWS,
EVENTS, VOLUNTEERING – TO THEIR
SUPPORTERS ON THEIR
SMARTPHONES.
@JuliaCSocial @Non_Profit_PRO #NPPROLeadership

13. PATRONICITY
• ONLINE FUNDRAISING PLATFORM FOR
CIVIC PROJECTS.
• A LOCAL NONPROFIT OR COMMUNITY
GROUP POSTS A REQUEST FOR CITIZENS TO
COVER ABOUT HALF THE COST OF THEIR
PROJECT, A SHORTHAND WAY TO
DEMONSTRATE BOTH NEED AND DEMAND.
• THEN, AFTER PRIOR AGREEMENT, THEIR
STATE ECONOMIC DEVELOPMENT AGENCY
WILL CHIP IN TO MATCH.
@JuliaCSocial @Non_Profit_PRO #NPPROLeadership

14. CAREMESSAGE
• USING TEXT MESSAGING, THIS
NONPROFIT FOCUSES ON
ENHANCING PATIENTS’ ABILITY
TO SELF-MANAGE THEIR HEALTH
(TAKING MEDICATIONS
PROPERLY AND ATTENDING
APPOINTMENTS), EXPANDING
HEALTH LITERACY, AND
IMPROVING CARE IN GENERAL.
@JuliaCSocial @Non_Profit_PRO #NPPROLeadership

15. SAMASOURCE/
IMPACT SOURCING
• OUTSOURCING BY PROVIDING
DIGITAL WORK TO DISADVANTAGED
COMMUNITIES.
• SAMASOURCE USES THEIR WEB-
BASED MODEL “MICROWORK” TO
BREAK DOWN LARGE DATA
PROJECTS INTO SMALLER,
COMPUTER-BASED TASKS FOR
WORKERS TO COMPLETE.
@JuliaCSocial @Non_Profit_PRO #NPPROLeadership

16. NEAR FIELD
COMMUNICATION
• ANIMAL CHARITY BLUE CROSS
HAS STARTED TO FUNDRAISE
USING DOGS THAT WEAR COATS
THAT HANDLE CONTACTLESS
DONATIONS FROM MOBILE
PHONES.
@JuliaCSocial @Non_Profit_PRO #NPPROLeadership

17. NEAR FIELD
COMMUNICATION
• CANCER RESEARCH UK IS
INTRODUCING CONTACTLESS GIVING AT
FOUR OF ITS CHARITY SHOPS TO ENABLE
PASSERS-BY TO MAKE DONATIONS
THROUGH THE WINDOW AT ANY TIME OF
THE DAY OR NIGHT.
• BY SIMPLY TAPPING THEIR
CONTACTLESS DEBIT OR CREDIT CARD
ON THE WINDOW OF ONE OF THE SHOPS,
PEOPLE WILL BE ABLE TO DONATE £2 TO
THE CHARITY.
@JuliaCSocial @Non_Profit_PRO #NPPROLeadership

18. NEAR FIELD
COMMUNICATION
• TO GET STARTED AND EXPLORE
IF NFC IS RIGHT FOR YOU, VISIT
NFC.ORG OR NFC-FORUM.ORG TO
FIND A CERTIFIED AGENCY AND
OTHER RESOURCES.
@JuliaCSocial @Non_Profit_PRO #NPPROLeadership

19. INTERNET OF
THINGS #IOT
• YOU WATCH A NEWS SEGMENT
ABOUT THE SYRIAN CRISIS AND
YOU CAN POINT YOUR PHONE OR
REMOTE AT THE TV AND DONATE
INSTANTLY.
@JuliaCSocial @Non_Profit_PRO #NPPROLeadership

20. INTERNET OF
THINGS #IOT
• BY THE YEAR 2020, OVER 26
BILLION THINGS (CARS, TVS,
APPLIANCES) WILL BE CONNECTED
TO THE INTERNET.
• YOU READ OR HEAR A BREAKING
NEWS STORY ON YOUR FRIDGE OR
CAR SMART SCREEN AND CAN
DONATE WITH JUST A SCAN OF
YOUR FINGER.
@JuliaCSocial @Non_Profit_PRO #NPPROLeadership

21. WHICH TECH ARE YOU MOST
EXCITED ABOUT?
• JULIA@JCSOCIALMARKETING.COM
• TWITTER: @JULIACSOCIAL
• GET THE SLIDES AT MY WEBSITE:
WWW.JCSOCIALMARKETING.COM/BLOG
@JuliaCSocial @Non_Profit_PRO #NPPROLeadership