1. Creative Pitches &
Sponsored Posts
3Chicken Creative: Julie Nowell
@julienowell
www.threechickenconsulting www.3chickensandaboat.com

2. Awesome Pitch
+
Awesome Post
=
Perfect Storm of Awesomeness

3. 1. The Attraction

4. Don’t fake it
 Don’t apply for “everything”, pick and choose
 Make it real. Be honest about what you can offer
this brand
 Does it work with your brand, and your style?
 Look to the brands you already use & love

5. 2. The Audit

6. Explore and learn!
 Assess their social media footprint – where can
you help?
 Monitor what they have done with other
bloggers
 Understand their brand objectives
 Follow them, engage with them

7. 3. Be their #1 Fan

8. Start off slow!
 Build relationship with a brand.
 Cold calls are “ok” but have a lower chance of
sale
 Engage with the brand socially. Show support. Be
their Biggest fan.

9. 4. The Ask

10. When pitching it
remember…
 What can you do for them?
 Why are you so special? (your numbers, your
brand)
 What will the ROI be of working with you
 What are your fees?
 Offer them choices
 Give them a “package rate”

11. 5. Celebrate

12. Run it like a business
 Celebrate your success
 Assess the plan
 Refine the package
 Bill and get organized

13. BE AWESOME

14. Be unique, be yourself, and
be awesome
 Find a unique way to run your campaign
 Be professional and on time
 Ask questions, give suggestions, take feedback
 EDIT
 Take great pics
 Be creative and approach from a fresh angle

16. Oh, and NARRATE
With a personal narrative blog we create an
authentic identity that the reader can build a
relationship with and, in time, trust.
Narrating WORKS.
Brands LOVE it.
We maintain our authenticity

17. ALWAYS:
• Maintain your theme
and style of
communication
• Include idiosyncrasies of
yourself (or your
brand/industry)
• Allow quirks and
individual personality to
shine

18. Report Back
Report
Back!
(don’t blow it now!)

19. Campaign reporting
 Good reporting keeps the window open for
future work!
 All details that reflect the success of the
campaign
 Pull out specific questions that your readers had
(great for a re-pitch)
 Analyze the tracking you had set before
campaign launch

21. Work with 3chicken
 Individual consulting & coaching
 Pitching & campaign coaching
 Website audits
 Branding and marketing tactics
 Asset management and product development
Use code BLISS when you email for a 10% discount
on all packages & sessions.