Build a Complete LinkedIn Profile in 6 Seconds

Judy Parisella
e: judy.parisella@yahoo.com
http://www.linkedin.com/in/judyparisella
From the TOP

41/7/2016
With the demands of modern business, today’s recruiters and
hiring managers must be as dynamic as the tools they use.
Social Media is now playing an enormous role in finding, vetting and
securing candidates for today’s recruiter. 94% of them are
leveraging social media as part of their candidate search with 87%
stating that LinkedIn is their ‘candidate’ social medial platform of
choice.
Yet it takes them less than 6 seconds on a profile to determine if a
prospective candidate is worthy of future consideration. So it’s not
enough to have a LinkedIn profile… IT needs to stand out!
If a job seeker is to be found, considered relevant and a viable
candidate, then a solid LinkedIn profile is a ‘Must Have’.
Why You’re Here

What You’ll Learn:
 How to build a COMPLETE and KEYWORD RICH
profile
 Reach and maintain ALL STAR profile strength
 Become a Marketable Brand
 Build online referrals
 Expand Your Business network
Take Aways:
 How to ‘Create a Summary’ Guide
 14-Point Checklist to a LINKEDIN PROFILE
 5 ways to make LinkedIn part of your morning routine
51/7/2016
Stuff We’ll Cover

61/7/2016 61/7/2016
400 Million Members
Includes members from EVERY Fortune 500 Company
Over 7 billion professionally-oriented searches in 2015
73 of the Fortune 100 hired through LinkedIn
A photo increases profile views by 14x
41% Percent of ALL Millionaires use L.I.
Percentage of Millennials (15-34) on L.I. is 13%
41% of all LinkedIn traffic is via a mobile device
2 NEW Users every second
200 conversations occur PER MINUTE in LinkedIn Groups
2.1 million GROUPS
There were 35 billion page views on LinkedIn in 2015
LinkedIn by the Numbers
125 Amazing LinkedIn Stats – ExpandedRamblings.com 12/15/15

71/7/2016
Debunking the Four
Great LinkedIn Myths
Myth: "If I post an update, or make
changes to my LinkedIn profile, then
everyone in my network will see it.“
The Debunking: LinkedIn networks have
grown to a point where updates have fleeting
relevance.

81/7/2016 81/7/2016
Debunking the Four Great
LinkedIn Myths ... continued
Myth: "You have to be a techie to
be successful in using LinkedIn."
The Debunking: There is a learning
curve, but LinkedIn is a highly intuitive
platform. With practice comes agility. With
agility comes success.
Source: THE LINKEDIN CATALYST: The
Neuroscience of LinkedIn – JD Gershbein

91/7/2016
Another LinkedIn Myth..
“If you build it they will come.”
Your level of participation determines
your activity.
No Activity – NO ACTIVITY
Know Activity – KNOW ACTIVITY
NOT TRUE!

1/7/2016 10
With LinkedIn… You Can…
Build online referrals
Find Prospective Employer, Business
Partners, Clients and Service Providers –
mine lists created by YOU
Increase traffic to your website
Recruit
Generate Leads – SOCIAL SELLING
 www.business.linkedin.com/sales-solution/
Access expert advice
Search Engine Optimization
Attract like minded individuals
Expand your business network
Advertise
Participate in and create your own GROUPS

111/7/2016
Judy Parisella
From the TOP

121/7/2016
Gaze Tracking Study
The Ladders commissioned ground-breaking
research* on how recruiters scan resumes:
 Where they look
 What they look for
 And how long they review
Findings: they spend SIX
Seconds reviewing a resume
*http://cdn.theladders.net/static/images/basicSite/pdfs/TheLadders-EyeTracking-StudyC2.pdf

1/7/2016 13
LinkedIn Profile Strength–MATTERS
“Users with ‘All-Star’ profile strength are
40 times more likely to receive
opportunities through LinkedIn.” -LinkedIn Users
Robust ‘keyword rich’ headline
A current position with description
Two more positions
Education
At least 5 skills
Include Media
Profile photo
At least 50 connections
Keyword rich summary
Beginner
Intermediate
Expert
The Profile Strength meter is on the
right side of your view profile and
gauges how robust your profile is.

Let’s Take it
From the TOP
141/7/2016
1. Header Image
2. Professional Title
3. PURL
4. Contact Info
5. Summary
6. Experience
7. Skills & Endorsements
8. Volunteer Experience &
Causes
9. Education
10.Additional Info
11.Groups
12.Follows
I urge you to find out what
Google says about you first.
“Don’t need no surprises!”

151/7/2016
Profile Header Image
Add visual interest. Create, find or buy an
image that speaks to what it is you do
PROFESSIONALLY.

161/7/2016
Search Algorithm’s Differ From One
Searcher to the Next
FOCUS on NAME and Professional HEADLINE First

171/7/2016
Header
1. Professional Title
– 120 characters
2. PURL
3. Contact Info
a) Include other
SMS, websites,
email etc.
Example: Experienced
Transportation Executive, Web
Designer and Information
Architect Visionary
Entrepreneur and Investor
1
2
3
Ask me about the 63%

181/7/2016
Summary – Above the Fold
Be impactful!

191/7/2016
Write a SUMMARY with Impact
A SUMMARY is to be written in the FIRST person!
Culmination of who you are TODAY. What is it that makes you so SPECIAL?
Why are you the answer to an employer/prospect/patron’s problem? This is
not a job description…
It is a brand statement --and the brand is YOU!

201/7/2016
Write a SUMMARY with Impact
• Add Visual
Interest – Use a
UNICODE
• Answer
questions that a
prospective
employee may
have
• Include a CTA

211/7/2016 211/7/2016
Summary
Summary
First person! It reflects the
culmination of all you have to
offer TODAY
• Include METRICS where
it makes sense
• Add a video, image,
document, presentation…
Not sure which
keywords to use, do
your own search.
2,000 character limit

221/7/2016
Summary – Keyword search

231/7/2016
Find a JOB DESCRIPTION
that fits your skill set, copy
the DESCRIPTION and
RESPONSIBILITIES

241/7/2016
Go to WORDLE.net and create a word cloud
The larger the
word, the
MORE focus
weight it has.
This is a
KEYWORD
or
KEYWORD
PHRASE

251/7/2016
Experience
Include
Accomplishment
Statements, metrics
where possible
 Add files
Duties Accomplishment Statement
Responsible for the startup of a
manufacturing facility.
Led the planning, design, and construction of a multi-
purpose manufacturing facility in Japan. Improved
product quality and delivery time for local customers.
Responsible for sales in
Northeast region.
Managed a team of three account executives and two
inside sales representatives. Produced $6M in new
revenue in less than 12 months.

261/7/2016
Skills & Endorsements
You need to add at
least 5
Your network will
eventually do the
rest.
EDIT the SKILLS
to reflect the order
of YOUR TRUE
proficiencies.
Don’t be afraid to
delete the ones
that don’t apply.

271/7/2016
Skills & Endorsements
Add, edit or delete
HIDE if required
as dictated by
your firm or
industry

281/7/2016
Volunteer Experience & Causes
Check Out
The LinkedIn Volunteer
Marketplace: Connecting
Professionals to Nonprofit
Volunteer Opportunities
http://volunteer.linkedin.com/
LinkedIn for Volunteers
Post a Need | Search a Need

291/7/2016
Education
Be precise in your dates/years

301/7/2016
Additional Info
Use your
best
judgment
regarding
what you
share here

311/7/2016
Profile
PROFILE
Add ‘other STUFF’

321/7/2016
Groups
Select Groups
that MATTER
to your profile
Manage your Groups
through your ‘Privacy &
‘Settings’ function

331/7/2016 331/7/2016
Judy Parisella
Build Your
Network

341/7/2016
Morning coffee with LinkedIn
Spend 5 minutes a day, or
about 30 minutes a week
perfecting your LinkedIn
skills.
Make a 30 day LinkedIn
Connection plan
GOAL Examples:
• 50 New connections
• 5 meetings (online or in
person) as a result of
starting a conversation on
LinkedIn
• 3 new groups joined
• 5-6 phone calls/emails
generated from LinkedIn
• 1-2 introductions

351/7/2016
Build Your Network– Reach out to those
Who’ve Already Found You
Find out who has already found you
If intrigued, reach out to them.
Free account will only see latest 5 viewers

361/7/2016
Reach out to those Who’ve Already
Found You
If it makes sense, send a
LinkedIn Invite to those who
have already found you using the
approach to the right.
Hi ‘NAME HERE’,
I noticed you viewed my
profile.
I run a Cloud Marketing firm
specializing in Search and
Social Media Marketing. I
would love to discuss how I
could help your company
generate new leads in your
target market/area.
Would you be interested in
connecting and furthering
this discussion?
Best regards,
Judy

371/7/2016
Build Your Network
Congratulate your network
on their accomplishments

381/7/2016
Build Your Network
What’s Your NETWORK
POLICY?
Review invites – determine
if you want accept.
Review Invitees

391/7/2016
Build Your Network
Get introduced to People
you WANT to connect to.

401/7/2016
Build Your Network
Go to one of your Groups and start or comment on a
discussion. Share an article. Promote an event…

411/7/2016 41
ACTIVE Mining on LinkedIn–
Advance Search – Vetting Prospects
Create a
prospect list!

421/7/2016
Target
 GEO
 Keywords
 Company Size
 Industry
 Etc……

431/7/2016

441/7/2016

1/7/2016 45
Judy Parisella
978.491.7444

Build a Complete LinkedIn Profile in 6 Seconds

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