Integrated Marcomm, Sesi3

Komunikasi Pemasaran Terpadu ( Integrated Marketing Communications ) – 3 SKS MEREK ( BRAND )

Brand (Merek)? ,[object Object]

Konsep Merek? ,[object Object]

What are the strongest brands?

Top Ten Global Brands Brand 2006 ($Billion) 2005 ($ Billion) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],67.00 56.93 56.20 48.91 32.32 30.13 27.94 27.85 27.50 21.80 67.53 59.94 53.38 47.00 35.59 26.45 24.84 26.44 26.01 20.00

Kekuatan dan Nilai Merek (Ekuitas Merek) ,[object Object],[object Object],[object Object],[object Object]

Integrating Marketing Communications to Build Brand Equity

Konsep Ekuitas Merek ,[object Object],[object Object]

Kesadaran merek (brand awareness) ,[object Object]

Citra Merek (brand image) ,[object Object]

Meningkatkan Ekuitas Merek ,[object Object],[object Object]

Co-Branding ,[object Object],[object Object]

Ingredient Branding ,[object Object]

Menyusun Konsep Merek (1) ,[object Object]

Menyusun Konsep Merek (2) ,[object Object]

Manajemen Konsep Merek berdasarkan Kebutuhan Fungsional ,[object Object]

Manajemen Konsep Merek berdasarkan Kebutuhan Simbolis ,[object Object]

Manajemen Konsep Merek berdasarkan Kebutuhan Experiental ,[object Object]

Referensi ,[object Object],[object Object],[object Object]

Integrated Marcomm, Sesi3

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Integrated Marcomm, Sesi3