1. Welcome To:
How to Generate Leads and Attract More Customers
Proven Instant and Organic Lead Strategies That WORK!
Prepared For:
YOU

2. “I’m 39…I don’t understand the Internet
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3. Who am I???
What can I do for you?

4. How Many of You Would Like to?

5. My Mission For You?

6. WIIFM – Today You’ll Take Away
1. How SMM Compares to Traditional Marketing Forms
2. The “WHY” and “WHAT” Tools to Use
3. How to Move from Good to GREAT
4. Organic Lead Generation Strategies
5. How to Build YOUR Online Identity

7. One HUGE Lead Generator
The Internet

8. Do You Have a Global Business

9. What Are We Competing For?

10. How Do The Links Rank?

11. Organic vs. Paid Search
Paid
Organic

12. Organic vs. Paid Search
10% of Clicks
90% of Clicks

13. The Two Ways To Generate Leads

14. Lead Generation Strategy – Choice #1
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15. Lead Generation Strategy
1. Get leads from Website
2. Get leads by Paying Referrals
3. Get leads by Advertising
4. Get leads by buying Email lists

16. Lead Generation Strategy – Choice #2
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17. Algorithmic Ranking Factors

18. Algorithmic Ranking Factors

23. The Disruption of Interruption
the evolution of marketing
CAN SPAM ACT
of 2003
One-to-Many Many-to-Many
Interruption
Filter

24. The Many Forms of Inbound
Opt-In/
Search Mobile Social Media
Subscribe

25. Social Footprint Today
•Where do you start?
•What do you need?
•How do you compete?
Golden Nugget
www.namechk.com

26. Inbounding Appears Overwhelming

27. Some Social Concepts to Noodle On

28. P ROBLEM!!!

29. What advice do you have???
• Similar to a business reception
• No constraints of time or space
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30. 3 Rules You Must Follow
3
E
Educate Engage Entertain to Inspire

31. Attraction Marketing Plan
Social Networks
Blog Content Syndication
Search Marketing
Partners
SEO
Marketing Funnel

32. PIMP OUT Your Properties

33. Getting Started On Facebook
What
Place where you share photo’s, articles, video’s, and
information with people you know or want to build a
relationship with.
Why
• FB population larger than entire U.S.
• Networking/Brand building is done in casual
environments
How – Sign Up @ Facebook.com
Top Tips:
• Join 2-5 FB groups – facebook.com/groups.php (once logged in)
• Build a Business Oriented “Page” Facebook.com/pages
• Link Twitter and FB together via TweetDeck.com
• Link YouTube to FB
• Create specific targeted niche groups

34. Getting Started On LinkedIn
What
Build and Connect with professional people you know and trust in business
Why
• The #1 Social Networking site for professionals
• Has 50M registered users worldwide
How – Sign Up @ Linkedin.com
Top Tips:
• Connect with all past clients
• Connect with all people in your database
• Give 5-10 recommendations and get 5-10
• Use as a prospecting tool to research prospects
• link with Twitter and sync posts by adding #in

35. Getting Started On YouTube
What
One of the best/easiest ways to get your videos to the people who matter to you.
Why
• 1B videos posted per day
• #3 site worldwide
• If a picture is worth a thousand words, a video is worth a thousand pictures
How – Set up a “channel” @ youtube.com
Top Tips:
• Tip #1
• Tip #2
• Tip #3
• Tip #4
• Tip #5

36. Six Steps to Generate Qualified Leads
1 Get a blog or add blog capabilities to your web-site?
Wordpress, Blogger, Typepad, Tumblr or Posterous
2 Establish presence on LinkedIn, Facebook, Twitter and You Tube
Get in and listen. Start interacting./engaging in conversation.
3 Understand your buyers persona and then engage with content
4 Master the art of retention thru email marketing and lead
conversion
5 E3 – Content is King & Distribution is the Queen

37. Just Do It
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38. Thank You!!
JTtheCoach
@ JTtheCoach