A presentation for members of the Calgary Real Estate Board

1. VIDEO BLOGGING BREAKFAST
WHEN 8 IN 10 INTERNET USERS ARE DOING SOMETHING, REALTORS®
SHOULD TAKE NOTICE
May 31, 2012

2. THE ANSWERS ARE IN THIS ROOM
Please introduce yourself at your table:
 Who are you?
 How many years of Real Estate
Experience do you have?
 What do you hope to get out of today?
SMART Goal Setting for REALTORS ®

3. AGENDA
SMART Goal Setting for REALTORS ®
1. INTRODUCTIONS
2. WHAT IS VIDEO BLOGGING
3. WHY SHOULD YOU CARE
4. WHAT TO DO
5. EXAMPLES AND CASE STUDIES
a) GENERIC EXAMPLES
b) KELLEY SKAR – CREB MEMBER
c) JEFF KAHANE – CALGARY LAWYER
6. PRACTICE

4. WHAT
Level 1 – Really Easy Level 2 – Pretty Easy Level 3 – Not too hard
Facebook for Business YouTube Channel Incorporated into your
web presence

5. INTRODUCTION VIDEO

6. WHY
SMART Goal Setting for REALTORS ®

7. SMART Goal Setting for REALTORS ®

8. CANADA ONLINE
SMART Goal Setting for REALTORS ®

9. CANADA ONLINE
SMART Goal Setting for REALTORS ®

10. THE MOBILE TAKEOVER

11. THE MOBILE TAKEOVER

12. SEARCHING

15. REVIEW OF 300,000 LISTINGS IN 2012

16. HOW DO I START?
1. Watch a lot of video blogs
2. Stop procrastinating on the technical stuff
3. Create relevant content
1. Write a script – 2-3 points maximum
2. Target 2 minutes
4. Practice in front of a camera
5. Shoot and post

17. AGENT PROFILE VIDEOS

18. SEARCHABLE CONTENT – YOUTUBE CHANNEL

19. VIDEO PROPERTY MARKETING VIDEO

20. CLIENT TESTIMONIALS

21. CASE STUDY – KELLEY SKAR

22. CASE STUDY – JEFF KAHANE