2. Expedite Time-to-Revenue 2/28/11 SixDI, an innovation consulting and communications company page 2 Leverage the power of your business ecosystem… …to accelerate time-to-market and expedite mainstream adoption
3. Why Now? 2/28/11 SixDI, an innovation consulting and communications company 3 Innovation is the central source of value for today’s most successful companies. The increasing pace of competitive innovation is stressing traditional product development and service models. Design, management and exploitation of your business ecosystem is essential to the success of your innovations.
4. Expediting Innovation With… 2/28/11 SixDI, an innovation consulting and communications company page 4 Innovation Infrastructure Solutions Strategic initiatives and tools that tune your innovation engine to today’s rapid pace. Rapid Response Communications Traditional marketing communications support from the innovation experts. Tactical Response Services Breakthrough tactics and communications that rapidly address new market conditions or plan gaps. Market Requirements Definition Clarifying future opportunities Market Adjacency Audits Expanding your horizons Conversation Management Amplifying your leadership voice The Living Brief Portable, viral strategy
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6. Do you need to stimulate parallel investment across your ecosystem in order for you new product to be successful?
7. Has a new competitor entered the market changing the competitive landscape for your solution category?
8. Do you need to a new approach to persuade key industry analysts of the value of your innovation?
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10. The Six Degrees of Innovation 2/28/11 SixDI, an innovation consulting and communications company page 7 Company & Employees – As a company, your employees are your greatest asset. They are also the key points of contacts for every relevant ecosystem participant. Involving employees early and securing their full understanding of and commitment to your innovation strategies are critical to the engaging with your business ecosystem partners effectively. Solution Network – In a world where few if any firms are 100% vertically integrated, your suppliers, solution partners and even your competitors help make up the foundation of your business ecosystem. Securing advance or parallel investment from suppliers and partners and understanding likely innovation investments from your competitors is fundamental to ensuring the success of your new solution. Transaction Network – Direct or indirect distribution channels. Ingredient brands or finished products. Business-to-business or business-to-consumer solutions. Your customers, your channels, your customers and your customer’s customers all play critically interconnected roles in your innovation’s success. Information Network – The press, social media, industry analysts, financial analysts and others who provide public or private commentary on your business play a critical role in shaping the opinions of your business ecosystem partners and society overall. Public Institutions & Regulators – From policy directions to commerce, international trade and environmental laws, public institutions and regulators can encourage or stifle an innovation indirectly through public opinion or directly through regulations. Society – A single disgruntled customer or investor with a well-read blog can rapidly and pervasively impact your brand with commentary on your products, business practices or environmental track record. Understanding, shaping and reacting to societal inputs and trends is more than a branding activity, it can accelerate new innovation support and adoption as well.
11. Representative Clients 2/28/11 SixDI, an innovation consulting and communications company page 8 AMD AMD (NYSE: AMD) is a semiconductor design innovator leading the next era of vivid digital experiences with its ground-breaking AMD Fusion Accelerated Processing Units (APU). AMD’s graphics and computing technologies power a variety of devices including PCs, game consoles and the powerful computers that drive the Internet and businesses. Bailey Banks & Biddle Established in Philadelphia in 1832 and relaunched in 2010, Bailey Banks & Biddle is the first jewelry retailer to offer online pricing and in-store service. With its unique marriage of timeless tradition and innovations like Internet diamond pricing and interactive design, Bailey Banks & Biddle is leading the fine jewelry business forward, into the twenty-first century and beyond. CASE STUDY: Bailey Banks & Biddle Redefining Jewelry Retailing Balfour For more than 90 years the Balfour name has been synonymous with the highest quality scholastic and recognition products for high schools, colleges, universities, military and organizations worldwide. Balfour products recognize academic achievements from high school to graduate school with class rings and graduation products. Charles & Colvard Charles & Colvard is the sole source of moissanite, a created jewel used in fine jewelry. Moissanite is near colorless, with more fire, brilliance and luster than a fine diamond, but retails for only a fraction of the cost. Charles & Colvard produces moissanite jewels from silicon carbide (SiC) crystals, which it sells to leading jewelry manufacturers. Moissanite jewelry is sold in fine jewelry stores, on domestic and international shopping networks, in catalogs and online. FSG Facility Solutions Group (FSG) is one of the nation’s largest single-source providers of lighting and electrical products, electrical services, electrical construction, energy management solutions, and signage. With a successful 27+ year history of serving customers, FSG develops, designs, markets, sells and supports all types of lighting, electrical, control, sign, and energy-saving products and services. Freescale Freescale is the global leader in embedded processing solutions, advancing the automotive, consumer, industrial and networking markets. From microprocessors and microcontrollers to sensors, analog ICs and connectivity—our technologies are the foundation to the innovations that make our world greener, safer, healthier and more connected. CASE STUDIES: Freescale Consumer Category Creation Freescale Social Media Conversation Management iMedicor iMedicor is the market’s leading HIPAA-compliant solution for interoperable medical information transfer that is offered at no cost to physicians, healthcare providers, and patients. Within iMedicor, physicians and other healthcare professionals are able to exchanged health information across disparate EMRs to communicate and collaborate for referrals and patient communications. Texas HUB Certificate/VID: 1743004337600
