What is the contribution of the various Social Networks such as Facebook, Twitter and LinkedIn to Business Sales, Profits, Overhead Management and Value Creation?

1. SIMMETHOD™
Performance Predictive Index, Competitive
Intelligence Success Metrics Database and
Risk/Opportunity Alerts
Social Media Contribution to
Business Value, Sales, Profits and
Overhead Management
WWW.SIMMETHOD.COM
8/19/2012 1

2. SIMMETHOD™
Strategy/Execution Performance Predictive Index,
Competitive Intelligence Database and Alerts
Technology, Social Media, HR, Insurance
The businesses in the SIMMETHOD™ Best-In-Class
group (Insurance ecosystem case study) share a
• High score in the Strategy/Execution Performance
Predictive Index and
• a high degree of compliance with
the SIMMETHOD™ 7 Laws of Best Practices, Growth
and Value Creation.
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3. SIMMETHOD™ Performance Predictive Algorithm
combines
Business, Social 7 Laws of
Media, Stockholders, Best
Management Metrics Practices
Competitive
Intelligence
Predictive
Database
SIMMETHOD™ Strategy/Execution Performance
Predictive Index & Competitive Intelligence Database
8/19/2012 WWW.SIMMETHOD.COM 3

4. SIMMETHOD™ 2012
Performance Predictive Index, Competitive
Intelligence Database and Alerts
The Performance Predictive Indices:
• Rate management ability to strategize
and execute against its peers,
• Show the strengths and weaknesses of
each management-team in relation to its peers,
current and potential future competitors and
• Are a predictive indicator of future performance,
threats and opportunities from within and
outside your industry.
8/19/2012 WWW.SIMMETHOD.COM 4

5. SIMMETHOD™ 2012
Strategy/Execution Performance Predictive Index,
Competitive Intelligence Database and Alerts
In a constantly fluctuating Market and unlike static
ratios that do not capture the dynamic relationships
between businesses and value chains, SIMMETHOD™
industry-agnostic composite indices:
• Measure the interactive relationships (competitive
advantage) between companies and value chains
across every business sector and
• Provide early warning alerts of future threats and
opportunities as depicted in the following slide
8/19/2012 WWW.SIMMETHOD.COM 5

6. SIMMETHOD™ Strategy/Execution Performance
Predictive Indices, Competitive Intelligence D/B & Alerts
In a constantly fluctuating MARKET SIMMETHOD industry-agnostic indices
measure the relationships (competitive advantage) between businesses and
value chains across every business sector unlike static business ratios that do
not capture and measure the dynamic relationships between businesses and
value chains.
YOUR INDUSTRY
SIMMETHOD Index SIMMETHOD
score (competitors Index score
within industry) (suppliers)
THE SCORES OF YOUR
PREDICTIVE INDICES
HR CFO
REFLECT YOUR
IT COO
STRENGTHS,
CMO Sales
WEAKNESSES, RISKS
& OPPORTUNITIES IN
RELATION TO CURRENT
& FUTURE COMPETITORS
SIMMETHOD Index
score (customers)
SIMMETHOD Index SIMMETHOD Index
score (future score (future
competitors) customers)
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7. SIMMETHOD™ 7 Laws of Best Practices,
Growth and Value Creation - Definition
The SIMMETHOD™ 7 Laws of Best Practices,
Growth and Value Creation provide a framework
for the
• Performance predictive algorithm,
• Calculation of the Global Strategy/Execution
Performance Predictive Index and
• Identification and selection of the Best-In-Class
businesses, leaders and management teams.
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8. SIMMETHOD™ 7 Laws of Best Practices, Growth
and Value Creation
Integration
Minimum /alignment
Benchmarking
company
inside/outside
/business
your industry
model
SIMMETHOD™
7 Laws Growth &
Averages &
positive value
trends creation
Predictive Resource
performance contribution
& risk to objectives
8/19/2012 WWW.SIMMETHOD.COM 8

9. Performance Predictive Indices, Competitive
Intelligence Database and Alerts
SIMMETHOD™ is a relative scale
that measures business risk and
performance and rates your
management ability to strategize
and execute against your peers, your value
chain and your current and future competitors
and their value chains.
WWW.SIMMETHOD.COM
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10. Connecting Value Chains via SIMMETHOD™ Management
Controllable, Business Model and Predictive Indices and Alerts
Technology, Social Media, HR, Insurance
Randstad
Suncorp Metway
Fidelity National Info
Symantec
Fondiaria SIMMETHOD Minimum
Industrial Alliance Company Business
Forrester
Model
Hartford Financials
Gartner
Unum Group
Alliance Data Systems SIMMETHOD
Mapfre Strategy/Execution
Wellpoint Performance Predictive
Aetna Index
Humana
World fuel serv
American Equity SIMMETHOD
W Berkley Management
citrix Controllable Index
Paychex
Oracle
AFLAC
ACE
Torchmark
Apple
-60 -40 -20 0 20 40 60 80
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11. Connecting Value Chains via SIMMETHOD™ Management
Controllable, Business Model and Predictive Indices and Alerts
Technology, Social Media, HR, Insurance
80
60
40
20
0
ebay
Unipol
MBIA
Loews
SAP
Yahoo
Accenture
Cognizant
Scor
CA
METLIFE
Tui
Cigna
Forrester
Vmware
XL Group
Groupon
citrix
CGI Group
AXA
Ageas
Aegon
AFLAC
AIA Group
wipro
World fuel serv
Wellpoint
Unum Group
ADP
Randstad
Progressive
Symantec
Apple
Google
Capita Group
Priceline
Molina Healthcare
American Financial
CNO Financial Group
Allstate
Liberty interactive
Travelers
-20
-40
-60
SIMMETHOD Management Controllable Index
SIMMETHOD Strategy/Execution Performance Predictive Index
SIMMETHOD Minimum Company Business Model
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12. Strategy/Execution Performance Predictive Indices,
Competitive Intelligence Database and Alerts
SIMMETHOD™ is a “Business League Table”
constantly searching for the top teams
in each industry and value chains in
order to find their Best-In-Class
strategy, execution, Business models,
HR practices, Social Media ROI,
metrics and processes.
WWW.SIMMETHOD.COM
8/19/2012 12

13. SIMMETHOD™
Social Media Contribution to Business Value Creation
• As Business Value gravitates towards Intangibles
and the Value Chain, what is the role of Social
Media and the different Social Networks? and
• What is the contribution of the various Social
Networks such as Facebook, Twitter and LinkedIn to
Business Sales, Profits, Overhead Management and
Value Creation?
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14. SIMMETHOD™
Social Media Contribution to Business Value Creation
• SIMMETHOD™ research has found no link between
its Social Media Index or the number of Social
Network Followers and Business Performance.
• In other words, although research is still continuing
across a wide range of Business Sectors, currently,
the number of Social Network Followers or the
SIMMETHOD™ Social Media Composite Index are
not predictors of future performance.
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15. SIMMETHOD™
Social Media Contribution to Business Value Creation
• However, as shown in the Case Study, Best-In-Class
Businesses are able to leverage their resources in
order to extract more Sales, Profits and Value from
their Social Networks than their Low Performance
Peers.
• Consequently, as Businesses improve their
performance, the value of their Social Network
Followers improve and they are able to manage the
new found resource in a more profitable way.
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16. SIMMETHOD™ Social Media Contribution to Business
Value Creation
On average, based on the SIMMETHOD™ Case Study
and as shown on the following graphs:
• Facebook Followers contribute twice as much to
overheads than LinkedIn Followers
• Facebook Followers contribute 3 times as much to
Business Value than LinkedIn Followers
• Facebook Followers contribute twice as much to
Business Value than Twitter Followers
• Twitter Followers contribute twice as much to
Business Value than LinkedIn Followers
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17. SIMMETHOD™
Social Media Contribution to Business Value Creation by
Network
LinkedIn
Average value of a Social
Media Follower ($M)
Twitter
Value of a Low Performance
Social Media Folower ($M)
Value of a Best-In-Class
Social Media Follower ($M)
Facebook
0 5 10 15 20 25 30 35 40 45 50
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18. SIMMETHOD™
Social Media Contribution to B-I-C Business Value Creation
Value of a Best-In-Class Social Media Follower ($M)
Facebook
Twitter
LinkedIn
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19. SIMMETHOD™
Social Media Contribution to Business Profits by Network
LinkedIn
Average Profitability of a
Social Media Follower
($M)
Twitter Profitability of a Low
Performance Social Media
Follower ($M)
Profitability of a Best-In-
Facebook
Class Social Media
Follower ($M)
0 5 10 15
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20. SIMMETHOD™
Social Media Contribution to B-I-C Business Profits
Profitability of a Best-In-Class Social Media Follower ($M)
Facebook
Twitter
LinkedIn
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21. SIMMETHOD™
Social Media Contribution to Business Sales by Network
Average Contribution to
LinkedIn
Sales by a Social Media
Follower ($M)
Low Performance Social
Twitter Media Follower
Contribution to Sales
($M)
Best-In-Class Social media
Facebook Follower Contribution to
Sales ($M)
0 20 40 60 80
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22. SIMMETHOD™
Social Media Contribution to B-I-C Business Sales
Best-In-Class Social media Follower Contribution to Sales ($M)
Facebook
Twitter
LinkedIn
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23. SIMMETHOD™
Social Media Contribution to Overhead Management by
Network
LinkedIn
Average Overhead per
Social Media Follower
($M)
Twitter Overhead per Low
Performance Social
Media Follower ($M)
Overheads per Best-In-
Class Social Media
Facebook Follower ($M)
0 0.5 1 1.5 2 2.5
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24. SIMMETHOD™
Social Media Contribution to B-I-C Overhead Management
Overheads per Best-In-Class Social Media Follower ($M)
Facebook
Twitter
LinkedIn
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25. SIMMETHOD™
Average Social Media Contribution to Business Value, Sales,
Profit and Overhead Management by Network
Average Overhead per Social Media
Follower ($M)
Average Contribution to Sales per
Social media Follower ($M)
LinkedIn
Twitter
Average Profitability per Social Media Facebook
Follower ($M)
Average Value per Social Media
Follower ($M)
0 5 10 15 20 25 30 35 40
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26. SIMMETHOD™
Average Social Media Contribution to Business Value
Creation by Network
Average Value per Social Media Follower ($M)
Facebook
Twitter
LinkedIn
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27. SIMMETHOD™
Social Media Contribution to Business Value Creation
Facebook, Twitter and LinkedIn combined
Overheads/Social Media
Follower
Sales/Social Media Follower
Average ($M)
Low Performance ($M)
Profit/Social Media follower Best-In-Class ($M)
Value/Social Media Follower
0 2 4 6 8 10 12 14
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28. Jorge Oscar Tabacman
jtabacman@gmail.com
www.simmethod.blogspot.com
The power of the SIMMETHOD™ performance predictive
algorithms, indices, competitive intelligence success metrics
database and leading indicators lie in their ability to:
• Provide in simple terms a window into a company business
model and management effectiveness and
• Predict future trends, risk, performance and competitive
advantage within an extended value chain.
WWW.SIMMETHOD.COM
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