The State of Enterprise Mobility - 2013

STATE OF MOBILITY
IN THE ENTERPRISE
© Copyright 2012 Antenna Software, Inc. All rights reserved.
July 10, 2013
Presented by:
Jim Somers
Chief Marketing & Strategy Officer

LET’S CLEAN THE WINDSHIELD
We’re all driving hard and
fast … sometimes we all
need to pull over to make
sure we’re seeing the
road clearly.
2
Confidential. Do not distribute.

WELCOME
Questions We’ll Answer:
3 © Copyright 2013 Antenna Software, Inc. All rights reserved.Confidential. Do not distribute.
• Has mobile spending has gone up, down, or stayed
the same?
• What are the key frustrations with mobile projects?
• How much of what's been deployed in mobile is being
re-used?
• What's a bigger priority - leveraging mobile apps to
transform the business, or make the current business
process even better?
Wanna hear this webinar LIVE?
Go to >> http://info.antennasoftware.com/MMWS-Library.html

LET’S CLEAN THE WINDSHIELD
• What is the “State of the Enterprise
Mobility Market?”
• Conducted by Vanson Bourne
• 1,000 total respondents
• Fielded in March 2013
• Follow-up to 2012 Mobile Business
Benchmark
4
50%50%
ITDM
BDM
25%
25%
18%
15%
6%
12%
Mfg
Tech
Retail
Finc'l
Util/Telco
Other
50%50%
US
UK

BIG IDEA
5

BIG IDEA
37%
2013
37% of businesses
report they now have
their own app stores.
More than 1 in 3 enterprises now have their own
App Store
14%
2012
14% of businesses report
they‟re working on (or
planning to start work on)
their own app stores.
6

WHY?
7
SPEED Control&

WHY?
Because as mobile apps spread across the
enterprise, businesses are demanding greater:
• Speed
• Control
• Visibility
• Compliance
8

MOBILITY (STILL) A JUGGLING ACT
Businesses building, managing
or implementing 4 separate
mobile projects.
Businesses dealing with 3
different solutions providers to
deliver mobile projects.
9

MOBILITY PROJECT TYPE
What type of mobile project(s) is your
department/company currently working on?
21%
31%
37%
37%
50%
60%
67%
0% 10% 20% 30% 40% 50% 60% 70% 80%
Mobile App Management (MAM)
Mobile Device Management (MDM)
Partner-facing App
Enterprise App Store
Mobile Website/Portal
Employee-facing App
Customer-facing App
10

MOBILE PLANS
51%
27%
10%
12% Yes, we are currently working on a mobile project
Yes, we plan to start working on a mobile project in
the near future
Yes, we are currently working on a mobile project
and plan to start others in the near future
Nope
Are you currently working on a mobile project or
planning to start any in the next 12-18 months?
88% answered affirmatively!
11

MOBILITY INVESTMENT
Current investments in mobility projects has risen
20% since 2012.
$500,000
$1,000,000
$510K
2012 2013
$422K
+20%
„Currently‟ invested
Next 12-18
Months
„Planning‟ to invest
$565K
+11%
12

VIEW OF IT
What is your relationship with IT? Do you see
them as „enablers‟ or „enforcers‟ of mobility?
IT enforces company policy regarding what
we can and can't do with mobile devices
IT is primarily concerned with enforcement
but also helps with enablement
IT enables and drives us to mobilize ourselves
with mobile apps
IT is primarily concerned with enablement but
also sometimes engages in enforcement
Majority view IT as enforcers
13
%
33
%
40
%
14
%
13

MOBILE DEVICE POLICY
Which of the following device policies does your
company enforce?
14
%
33
%
40
%
14
%
2%
3%
10%
15%
33%
37%
0% 5% 10% 15% 20% 25% 30% 35% 40%
We have no policies
Not applicable
Employees can use personal devices for work and are NOT
regulated
Employees are allowed to use personal devices for work but
requires IT to create secure container on device
Employees are only allowed to use company-issued devices for
work tasks/information
Employees can use personal devices for work but requires IT to
install security software first
2/3 allow BYOD!
14

TIME TO MARKET
What is the average amount of time it takes to
complete delivery of a mobile project?
15
1 2 3 4 5 6 7 8 9 10 11 12 13
39%
27%
12%
3%
9%
(Months)

EXTEND VS. TRANSFORM
Do your current and/or planned mobile projects
address current business process or new ones?
16
%
33
%
40
%
1%
1%
4%
23%
26%
44%
Don‟t know
None are for existing business processes; all are transformative
Only a small amount are current processes; the majority are
transformative
All are for current business processes; none are transformative
It's about even - half for current, half for transformative
Majority are for current business processes, a few are transformative/new
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
14
%Majority are for
current processes
16

FRUSTRATIONS
Which aspects of delivering a mobile project have
you been most frustrated by?
17
%
33
%
40
%
17
48%
43%
39%
36%
31%
27%
23% 22%
13%
6%
0%
10%
20%
30%
40%
50%
60%

MOBILITY CRITERIA
What are the most crucial factors influencing
your choice of technology for the development
and deployment of mobile apps?
18
%
33
%
40
%
18
48%
43%
39%
36%
31%
27%
23% 22%
13%
6%
56%
33%
35%
32%
25% 25%
0%
10%
20%
30%
40%
50%
60%

COST OF MOBILITY
What was the primary driving factor for costs
exceeding your expectations?
40
%
19
0% 10% 20% 30% 40% 50% 60% 70%
Other
Additional management and security functionality was needed
Multiple design/build cycles needed to achieve the desired result
We underestimated the time & complexity needed for integration
1%
30%
43%
65%
2/3 underestimated the
time & effort for backend
integration

CLOUD SERVICES
Which mobile cloud services are most appealing
for leveraging in your mobile application?
20
0%
10%
20%
30%
40%
50%
60%
51%
36%
28%
24%
22%
21% 21%
18% 17%
15%
13%
4%
1% 1%
Half said data integration is
most desirable cloud service
offering

ANNOUNCING THE NEW AMPCHROMA
21
What did we announce?
• Industry’s first mobility
Platform-as-a-Service
Why should you care?
• Dramatically reduces the
time and cost of building and
managing “run the business”
mobile apps.

AMPchroma is a mobility platform-as-a-service (mPaaS) for
building & managing „run-the-business‟ mobile apps.
WHAT’S NEW & DIFFERENT?
MANAGEBUILD

WHAT’S NEW & DIFFERENT?
The AMP Services Engine is a mobile app delivery
mechanism that powers the rapid deployment of
shared, reusable services that deliver specific functionality.
MANAGEBUILD
AMP SERVICES ENGINE

AMPCHROMA 2.0
Open APIs and
flexible mobile
dev tooling
BUILD
Centralized
management
system
MANAGE
Re-usable mobile
services and
frameworks
INTEGRATE
ANTENNA MOBILITY PLATFORM
as-a-service

AMPCHROMA 2.0
CLIENT
SERVICES
MANAGER
AMP SERVICES ENGINE

VALUE IT DELIVERS
⤑ Open APIs/standards-based
⤑ Utilize best-of-breed tools/IDEs
⤑ mPaaS/cloud services
⤑ Fully integrated MAM/MDM
⤑ Common integration layer
⤑ Simple, clean & open UI
Cost Containment
Speed-to-Market
Security & Control

KEY TAKEAWAYS
27
• Customer- and employee-facing apps (B2E vs. B2C) are
equally important across virtually all industries
• Mobile doesn‟t need to be expensive as shown by the average
investment hovering around $500k across multiple projects
• Most mobile projects are focused on mobilizing existing
processes, but over time we‟ll see a growing number of apps
aimed at transforming business processes
• BYOD is alive and well, and still increasing in acceptance
• IT seen today as an enforcer, but will likely be seen as an
enabler tomorrow as mobility grows in strategic importance
• The most common frustration with mobility is integrating with
backend systems. It is the primary cause of projects being
behind schedule and over budget

The State of Enterprise Mobility - 2013

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