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Jim Somers VP, Marketing Yin & Yang  of  Enterprise Mobility Gregg Plekan SVP, Product Management
3 billion   mobile phone subs   in  2007 (The world's population is over 6 billion) * Source:  The Mobile World
1.1 billion  mobile handsets  sold in  2007 * Source:  Gartner
25%  of  mobile phones  shipped in  2011   will cost  under $20 * Source:  ABI Research
Enterprise Mobility =  This all sounds very consumer-oriented – not enterprise-like?
That’s the point!  Business Things are getting blurry.   Consumer
* Source:  Rysavy Research 70%  adopting wireless technologies   Only  17%  have company-wide initiatives ,[object Object]
Complexity What’s the Hold-up?  Devices Connectivity Platforms Policy Management Support Middleware Applications Security
Gorillas in our Midst Adding Fuel to the Fire  Why do they care about mobile? (Hint:  There are more mobile devices than PCs.)
Carriers Going Bananas Too Data Plans Ripe for the Picking Why do they care about mobile apps? (Hint:  Want to repeat the success of mobile email.)
Finding the Right Balance   Productivity Usability Efficiency Grow Business Security Flexibility Manageability  Extensibility End User IT
Carriers Who do I turn to? ISV Device SI ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Carriers Protect core revenue & grow services. ISV Device SI ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Carriers ISV Device SI ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Increase user adoption & stickiness.
Carriers ISV Device SI ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sell more units … and O/S too.
Carriers ISV Device SI ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Establish & grow mobility practices.
Carriers Pure Plays ISV Device SI ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Pure Plays:   Lead and help define the market. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Who are the pioneers?  1  Pitney Bowes 2  Heineken 3  AT&T
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What Did They Learn? ,[object Object],[object Object],[object Object]
Find Business “Sweet Spot” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Have a Platform Mindset ,[object Object],[object Object],[object Object],[object Object],[object Object],Mobility Platform
Then Build it Out Mobility Solution Sales Service Mobility Platform Support
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],It’s When – Not If … A platform is critical to ensure mobility is strategic to the business
Antenna Snapshot Largest ecosystem of carrier, ISV, SI & device partners Oracle  |  Siebel, RIM, AT&T + hundreds more Partners AT&T, Pitney Bowes, Xerox, DIRECTV, Heineken,  GE, EMC, Siemens, Toshiba Key Customers 1998 Year Founded Antenna Mobility Platform (AMP) AMPower™ Mobile Business Solutions Product & Services Headquartered in Jersey City, NJ - USA With offices in London & Bangalore Location Antenna Software Venture-backed: Polaris, North Bridge & Commonwealth  Company Name
Thank You  for  Your Time

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Yin & Yang of Enterprise Mobility: Gartner Mobile & Wireless 2008

  • 1. Jim Somers VP, Marketing Yin & Yang of Enterprise Mobility Gregg Plekan SVP, Product Management
  • 2. 3 billion mobile phone subs in 2007 (The world's population is over 6 billion) * Source: The Mobile World
  • 3. 1.1 billion mobile handsets sold in 2007 * Source: Gartner
  • 4. 25% of mobile phones shipped in 2011 will cost under $20 * Source: ABI Research
  • 5. Enterprise Mobility = This all sounds very consumer-oriented – not enterprise-like?
  • 6. That’s the point! Business Things are getting blurry. Consumer
  • 7.
  • 8. Complexity What’s the Hold-up? Devices Connectivity Platforms Policy Management Support Middleware Applications Security
  • 9. Gorillas in our Midst Adding Fuel to the Fire Why do they care about mobile? (Hint: There are more mobile devices than PCs.)
  • 10. Carriers Going Bananas Too Data Plans Ripe for the Picking Why do they care about mobile apps? (Hint: Want to repeat the success of mobile email.)
  • 11. Finding the Right Balance Productivity Usability Efficiency Grow Business Security Flexibility Manageability Extensibility End User IT
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19. Who are the pioneers? 1 Pitney Bowes 2 Heineken 3 AT&T
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26. Then Build it Out Mobility Solution Sales Service Mobility Platform Support
  • 27.
  • 28. Antenna Snapshot Largest ecosystem of carrier, ISV, SI & device partners Oracle | Siebel, RIM, AT&T + hundreds more Partners AT&T, Pitney Bowes, Xerox, DIRECTV, Heineken, GE, EMC, Siemens, Toshiba Key Customers 1998 Year Founded Antenna Mobility Platform (AMP) AMPower™ Mobile Business Solutions Product & Services Headquartered in Jersey City, NJ - USA With offices in London & Bangalore Location Antenna Software Venture-backed: Polaris, North Bridge & Commonwealth Company Name
  • 29. Thank You for Your Time