1. a snapshot of
Instagram
in the Philippines
A research by Jason Cruz for jsncruz.com and
MRM Worldwide Manila

2. Instagram is a popular social
platform in the Philippines.
How
is it being used?

3. Very Heavy
Heavy
# of Instagram Users
Medium
Light
0 10 20 30 40 50
Instagram is mostly used between only 1-4 times a week.
Light user (1-4); Medium (5-7); heavy (8-14); very heavy (more than 2x daily) - Instagram usage per week.

4. What do Filipinos
photograph
with Instagram?

5. use Instagram to take
photographs of
travel/scenery and food

6. 67.7% photograph
themselves

7. 51.5% 49.5% 48.5% 47.5%
Photos of Objects, Printed Materials, Pets/Animals, and Clothes
each make up around
1/2
of all Instagram usage

8. 15.2%
use Instagram for breaking news

9. Instagram users are mostly
65.7% WOMEN
26.3% 8.0%

10. Age Spread of Users
9/10
of Instagram users are
under 35 13-17 18-24 25-34 35-45 45+

11. 41.4% of Filipino Instagram users are students
52.6% are income earners

12. Top 3 Gadgets of Instagram Users in the Philippines
37.40%
24.20%
23.20%

13. Filipinos love to share their Instagram photos

15. 72.7%
of Instagram users share photos on
Facebook

16. 28.3% The percentage of Instagram photos shared on Tumblr

17. Methodology:
Survey of one hundred (100) random Instagram users in the Philippines.
Survey conducted via Survey Monkey.
© Jason Cruz 2013 for jsncruz.com and MRM Worldwide Manila
Image references:
• Creative Commons: Caros’ Lines, Nikitab, eddi_07, SoulRiser, Ari Helminen, Captain Kobold, Carbon
NYC, Jon Wick, Alamos Basement
• cmp.com
• guardian.co.uk
• teramoney.com
• ubergizmo.com
• The Noun Project: Blake Thompson, Kathryn Matuszak, Adam Mullin, Dmitry Sychkov, Chiara
Cozzolino, Simon Child
• Iconspedia - iconspedia.com/icon/retro-instagram-rounded-icon-37752.html