My presentation at Acceler8's "Marketing to Millennials" event. In this talk, I spoke on the best use of social for brands (old and new alike) - through integration with other, non-social and non-digital channels. Social is a pretty cluttered platform; the best way to survive is by finding the Truth about our brands, and telling that really, really well. After all, creativity is the only way to survive. Videos: Google's "Zero Moment of Truth" Volvo's "Interception" XBOX / Lara Croft's "Survival Billboard"