1. NPNH TIS User Scenario Walkthrough Illustration of Conceptual System Capability & Functionality Jeff Granger Chris Cicchitelli Gerry Flood June 19, 2009
2. Agenda Purpose Of This Meeting (Why Are We Here?) Role Of Stakeholders NPNH TIS Project Background Describe The Concept Of The “Trip Lifecycle” To Discuss why it’s useful and important Identify the discrete trip phases and the transitional boundaries between phases Discuss the general activities performed in each phase Walk Through A User-experience Scenario (Jill Fulluse) Assume the persona and perspective of a visitor in a defined situation Provide a view through the user’s eyes Defined and bounded by a predefined scenario/example Examine a “Scorecard” measuring various trip characteristics Review Additional Considerations Not Illustrated In Scenario potential capabilities Underlying system elements Potential obstacles, constraints, design considerations Questions and Discussion
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4. Purpose of this Meeting (Why are we Here?) Describe The Preliminary NPNH TIS System Concept Gather Feedback, Inputs, And Ideas Participation Suggestions Participate actively - Presentation intended to promote discussion Challenge concepts and design ideas Offer observations and insights based on your unique perspective
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6. NPNH TIS ConOps ProjectStakeholder Groups Primary Stakeholder Individuals accountable & empowered to make decisions and resolve conflicts Key Stakeholders Participants with vested interest, actively engaged in decision making Secondary Stakeholders Provide supplemental input at a more specific level of detail; Have little influence in decisions
90. User Experience-ScenarioJill Fulluse 11/5/2009 NPNH TIS Scenario Walkthrough 22 This scenario tells the story of a NPNH visitor. The purpose is to illustrate how a visitor might interact with the TIS at each stage of the lifecycle. While the intent is to show a robust use of the TIS features and functions, not all concepts are worked into the scenario to prevent overloading the illustration
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92. She always wanted to see the Statue of Liberty and decided to extend her trip by a few days to do some site-seeing
93. She doesn’t know the statue is surrounded by other National Monuments and Parks in Manhattan
94. She intends to surf the web to find out how to get to the Statue of Liberty because she isn’t sure where the statue is located in relation to her hotel in midtown Manhattan
95. She noticed a subway entrance near her hotel and is toying with the idea of taking the subway on her site-seeing
117. She finds the link to the TIS, offering Trip planning services to help her make the most of her visit
118. Her initial point of interest is sent to the TIS session as a starting point for building an itinerary? ? ? ? ? ? ? ? Create a robust guide for your trip www.NPNH-TIS.gov
148. 11/5/2009 NPNH TIS Scenario Walkthrough 34 Building An Itinerary Starting point: click to enter 1 x Click for transit options… Statue of Liberty 2 x
149. 11/5/2009 NPNH TIS Scenario Walkthrough 35 Building An Itinerary Starting point: click to enter 1 x Click for transit options… Statue of Liberty 2 x
150. 11/5/2009 NPNH TIS Scenario Walkthrough 36 Building An Itinerary Starting point: click to enter 1 x Click for transit options… Statue of Liberty 2 x
151. 11/5/2009 NPNH TIS Scenario Walkthrough 37 Building An Itinerary Starting point: click to enter 1 x Click for transit options… Statue of Liberty 2 x
170. Enhances her experience by embedding additional reference content for context Core Plan Related / Suggested Supplemental / Value Added This is key, the golden ticket that no other solution offers
242. Visits other areas of interest related to the monumentVisitors to the museum have an opportunity to see and touch a full scale replica of the Statue of Liberty's face. This offers a great opportunity for young and old to get a feel for just how large the Statue of Liberty is.
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244. It knows Jill is departing as she crosses out of the park
245. It sends a reminder her that she can visit the kiosk to re-plan her itinerary on the big screen
318. Additional Considerations Kiosks Rich media Significantly enhance user experience at parks Overview videos Kiosks Examples Nasa Museum PC World Perspective 11/5/2009 NPNH TIS Scenarios 76
320. Additional Considerations Highly Interactive Mobile Experience Geocaching applications High tech treasure hunting GIS and GPS enabled applications Iphone example video 11/5/2009 NPNH TIS Scenarios 78
321. Additional Considerations Social Networking TIS could act as a hub here as well Integration and connection to numerous existing information exchange and social interaction sites Links and references, not duplicated content or functionality 11/5/2009 NPNH TIS Scenarios 79 + Share this Trip Plan
322. Additional Considerations Social Networking Google latitude (follow me on my trip) Draw additional visitors from the social network of the active visitor - “Meet me at …”
We will first discuss why we are here, and provide some background and context on the initiative.We will then jump into the content by introducing a framework we are using to clearly identify how best to target the users with the most effective tools and information. This allows us to define a consistent process view of a user’s trip independent of the evolving tools and services.We will then walk through a scenario, illustrating the way a substantial portion of the system might operate. What features and capabilities we don’t cover in the scenario can be discussed afterwards (our user can’t do everything on her first trip).
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First and foremost, let’s talk about why we are here. Understanding that everyone has competing priorities, we want to make it clear why is it worth your time to participate in this meeting, and suggest an approach to ensure that we get the greatest result for your time.Our request to you today is to both be a skeptic and an advocate: First, challenge our design, assumption, and help us uncover gaps in our current concept. But maybe more importantly, think about where we didn’t reach far enough into what is possible.The best outcome will be a healthy discussion that moves our concept along.
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(bullets from the blue text from the SOW)
While keeping our eye on delivering against the goals, we discovered that we are at (or just beyond) a tipping point for content services (Google) and access/channel technologies (smartphones, kiosks) where information is readily available and tools for dynamically user-interaction abound.Through a series of concept iterations cycles (with the core team, Darren and his direct participants, our research and partnerships with technology and service providers), we have a reached a concept that we believe addresses all 3 goals.
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Define a lifecycle in general terms.Trip Lifecycle is specific to our traveler in a end to end trip.The value is consistency of interpretation, structures for metrics and measures, and ease of discussing this with new audiences.
The pre-trip activity is where the user searches using the sources they know Google, yahoo, etc Travel agency sites and sources Travel and tourism sites and sourcesFind their way to NPS and partner sites as well as private sitesLots of good background and in depth informationLimited trip planning facilities Typically direction to the point on interest (POI) site only Little to no integration to surrounding or related POIs Transit planning is most often a hand-off to Google or Travelocity, or is embedded with driving directions only (no public transit)A key to success will be our ability make the transition from a single POI site to the TIS seamless and easy
The Pre-Trip activity is the key to a successful trip and is critical for the capture of new users into the community.PLAN AROUND THE INITIAL SITEThe initial Point of Interest is the center piece for planning an robust, value-added Trip Guide itinerary- That adds additional sites, events, and activities (drive up Visitation); Promotes multi-modal transit alternatives to route between spots (public transit promotion); Surface partner content (restaurants, events, etc) and user community content (favorites, ratings, reviews, etc) for users who have opted in to partner content Surface user community content (favorites, ratings, reviews, etc) for users who have opted in to user communityDELIVER A Trip Guide WITH EVERYTHING THE USER COULD NEED(in every form they want - paper, electronic, rich media content) Offers itinerary-enriching printing/output alternatives add supplemental information for selected sites, events, activities (text, audio, video) add information on other events and activities at the site (promoting alternatives) add community based feedback (favorite spots, fun challenges) add instructional information on the new services the TIS enables (alerts, newsletters, geo tagging, GPS tracking and media streaming, very rich media experience of kiosk, add information on nearby sites, events, activities base on profile preferences offer downloads of audio tours, video segments from sites that “own” the site, event, or activities Make fancy bound Trip Guides Upon user request, with adequate lead time, create and deliver a bound/packaged Trip Guide with even more feedback cards, coupons, and additional supplemental content. Could oursource to content partner, and offer to users who opt in to partner content (which could include coupons and ads). Mail, queue to visitor center, queue to first planned itinerary spot (partner could fund and managed the whole thing). This would be a great Trip Guide vehicle for non-technology visitors Pages could be removable (see Levenger binders) and replaceable Feedback forms could be barcode cardstock, offering various incentives/enticements for drop-off at park sites)INCORPORATE TRACKING AND FEEBACK ELEMENTS Embed various feedback-collection methods into the Trip Guide itinerary bar coded sheets for scanner-drop off on entry to park (enter raffle, accumulate ParkPoints, etc) bar coded feedback with 1 – 5 rating categories for scanner-drop off on exit from park (provide feedback, more ParkPoints) embed click-links for entry and exit/feedback in electronic Trip Guide accept GPS-based alerts from Interactive Ranger TripAid for electronic interaction as the park perimeter is crossed (also used for push content as the park grounds are navigated)EMBED PROMOTIONAL AND INSTRUCTIONAL GUIDES FOR THE NNPNH TIS TOOLS Interactive Ranger TripAid for in-flight assistance, alerts, tracking, content streaming, community sharing Kiosk super rich media promotion for selected sites, generate interest in kiosk before users arrive at the park Geo tagging, GPS tracking, content streaming, etc
The inbound transit activity is an opportunity for the traveler to review materials they have, and for the TIS to push addition materials to them for review before they get to the site.
The on-site activities depend greatly on the facilities, events, and activities available at that site.The in-transit ride allowed TIS to reinforce the plan, promote changes, and generate interest in TIS capabilities at this site.The user is incented to alert TIS upon arrival (or has consented to be tracked across boundaries). This allows TIS to collect traveler usage data and compare plan vs. actual in post-trip analysis.The user experiences the site, leveraging the additional features TIS offers through the kiosk, geo tagging, GPS routing, streaming, and guided tours based on media downloaded during planning or while in transit.
The transit activity to the next spot replicates the initial transit interaction – it is an opportunity for the traveler to review materials they have, and for the TIS to push addition materials to them for review before they get to the site. The distinction is that the information is based on the next stop on the itinerary. It provides an additional opportunity to track the plan vs actual metric, and manages changes without losing track of the traveler.
The on-site activities depend greatly on the facilities, events, and activities available at that site.The in-transit ride allowed TIS to reinforce the plan, promote changes, and generate interest in TIS capabilities at this site.The user is incented to alert TIS upon arrival (or has consented to be tracked across boundaries). This allows TIS to collect traveler usage data and compare plan vs. actual in post-trip analysis.The user experiences the site, leveraging the additional features TIS offers through the kiosk, geo tagging, GPS routing, streaming, and guided tours based on media downloaded during planning or while in transit.
The outbound transit activity is the last leg of the trip, returning the traveler home. It is an opportunity to request some feedback and remind the traveler about posting and sharing pictures, movies, and other content they created on their trip.
The Post-Trip is the phase where the traveler reflects, records, and contributes to the community content and perspective.
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First and foremost, let’s talk about why we are here. Understanding that everyone has competing priorities, we want to make it clear why is it worth your time to participate in this meeting, and suggest an approach to ensure that we get the greatest result for your time.Our request to you today is to both be a skeptic and an advocate: First, challenge our design, assumption, and help us uncover gaps in our current concept. But maybe more importantly, think about where we didn’t reach far enough into what is possible.The best outcome will be a healthy discussion that moves our concept along.