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NPNH TIS User Scenario Walkthrough Illustration of Conceptual System Capability & Functionality  Jeff Granger Chris Cicchitelli Gerry Flood June 19, 2009
Agenda Purpose Of This Meeting (Why Are We Here?) Role Of Stakeholders NPNH TIS Project Background Describe The Concept Of The “Trip Lifecycle” To  Discuss why it’s useful and important  Identify the discrete trip phases and the transitional boundaries between phases Discuss the general activities performed in each phase Walk Through A User-experience Scenario (Jill Fulluse) Assume the persona and perspective of a visitor in a defined situation  Provide a view through the user’s eyes Defined and bounded by a predefined scenario/example Examine a “Scorecard” measuring various trip characteristics Review Additional Considerations Not Illustrated In Scenario potential capabilities Underlying system elements Potential obstacles, constraints, design considerations Questions and Discussion
Agenda ,[object Object],Role Of Stakeholders NPNH TIS Project Background Describe The Concept Of The “Trip Lifecycle”  Walk Through A User-experience Scenario Review Additional Considerations Questions And Discussion
Purpose of this Meeting (Why are we Here?) Describe The Preliminary NPNH TIS System Concept Gather Feedback, Inputs, And Ideas Participation Suggestions Participate actively	 - Presentation intended to promote discussion Challenge concepts and design ideas Offer observations and insights based on your unique perspective
Agenda Purpose Of This Meeting ,[object Object],NPNH TIS Project Background Describe The Concept Of The “Trip Lifecycle”  Walk Through A User-experience Scenario Review Additional Considerations Questions And Discussion
NPNH TIS ConOps ProjectStakeholder Groups Primary Stakeholder Individuals accountable & empowered to  make decisions and resolve conflicts Key Stakeholders Participants with vested interest,  actively engaged in decision making Secondary Stakeholders Provide supplemental input at a more specific level of detail; Have little influence in decisions
NPNH TIS ConOps ProjectStakeholder Groups Primary Stakeholder Key Stakeholders Secondary Stakeholders 2 Validation, Refinement & Augmentation 1 3 Lower level Refinement & Augmentation Initial Requirements Definition TIS Design Project ConOps & Reqs Concept  Exploration Unbounded Scenarios Distill Reqs Refine Design Deliver ConOps & Reqs Discovery & Elicitation Today Nov-08
Agenda Purpose Of This Meeting Role Of Stakeholders ,[object Object],Describe The Concept Of The “Trip Lifecycle”  Walk Through A User-experience Scenario Review Additional Considerations Questions And Discussion
NPNH TIS Project Background What is a Traveler Information System ,[object Object],Information can range from strictly “how do I get from point A to point B” to more robust “when I’m at point B, what events, services, sightseeing opportunities, social interactions, etc. can I take advantage of.” Distribution can range from manual systems to system that encompass web, cellular, and wireless technologies A successful TIS will  ,[object Object],Pre-trip planning and enhanced real time assistance while in the area ,[object Object],Increased use of alternative transportation Increased visitation to NY harbor attractions Substantially improved visitor experience Volpe Engaged to ,[object Object],[object Object]
Agenda Purpose Of This Meeting Role Of Stakeholders NPNH TIS Project Background ,[object Object],Walk Through A User-experience Scenario Review Additional Considerations Questions And Discussion
The Lifecycle of a Trip 11/5/2009 NPNH TIS Scenario Walkthrough 12 ,[object Object]
“A series of stage through which something passes during its lifespan”
Our Trip Lifecycle
Lifecycle of a discreet trip for a user (or user group) (pre-plan through post-trip)
Delineates the phases navigated as a user contemplates, plans, travels, visits, and concludes a trip
Value of the Trip Lifecycle
Provide a common understanding of the standard phases
Clarifies opportunities and constraints for user interaction
Allows us to illustrate (at each step of the way)
What the traveler is focused on
How we can interact with them
What the interaction yields for data and information,[object Object]
Contemplating a trip
Initial point of interest, starting point for building an itinerary11/5/2009 NPNH TIS Scenario Walkthrough 13 Pre-Trip Hunting And Gathering Pre-Trip Activity ,[object Object]
Gathering from ad-hoc resources
Pick a preliminary point of interest
Find link to TIS (partnered sites),[object Object]
Trip Guide Itinerary
Stored in db
Printed
Sent electronically11/5/2009 NPNH TIS Scenario Walkthrough 14 Trip Planning Building An Itinerary Trip Planning Activity ,[object Object]
Choose from
Predefine trip itineraries from Rangers or community members
Augment with additional sites, events, activities
Filter itinerary based on themes, categories, facilities, weather, etc
Allow TIS optimize for time, distance, etc
Augment itinerary with value added content (including rich media)
Save, store, share, email, print itinerary
Manage user profile, preferences, alerts
Engage in community with shared content and user ratings and reviews,[object Object]
Trip Guide Itinerary
Paper
Electronic
Trip Guide Itinerary
Interest in super rich content on Kiosk & other rich media tools at the site11/5/2009 NPNH TIS Scenario Walkthrough 15 Inbound Transit Embarking On A Trip Inbound Transit Activity ,[object Object]
Trip Guide (all forms) offers information for review to the spot
Interactive assistance pushes supplemental  audio/video media to mobile device to reinforce plans and introduce alternative events and activities,[object Object]
Plan new, re-plan current, plan future trips at Kiosk
Validate transit to next site at kiosk
Drop off departure/feedback ticket  based on incentive
Trip Guide Itinerary
Revisions to plan
Souvenirs
Guide to next transit provider,[object Object]
Trip Guide (all forms) offers information for review
Interactive TIS
Pushes supplemental  audio/video media to mobile device to reinforce plans and introduce alternative events and activities
Tracks user through re-planning without losing track
Trip Guide Itinerary
Paper
Electronic
Trip Guide Itinerary
Heightened interest and awareness of events and activities,[object Object]
Plan new, re-plan current, plan future trips at Kiosk
Validate transit to next site at kiosk or through Interactive TIS
Drop off departure/feedback ticket  based on incentive
Trip Guide Itinerary
Revisions to plan
Souvenirs
Guide to next transit provider,[object Object]
Trip Guide (all forms) offers information  on providing overall feedback
Interactive TIS
Pushes feedback requests
Instructs on contributing to community
Trip Guide Itinerary
Paper
Electronic
Trip Guide Itinerary
Pictures
MoviesOutbound Transit Activity ,[object Object]
2
3
4,[object Object]

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NPNH TIS Scenario Presentation

Notas do Editor

  1. June 19th NPNH TIS scenario walkthrough
  2. We will first discuss why we are here, and provide some background and context on the initiative.We will then jump into the content by introducing a framework we are using to clearly identify how best to target the users with the most effective tools and information. This allows us to define a consistent process view of a user’s trip independent of the evolving tools and services.We will then walk through a scenario, illustrating the way a substantial portion of the system might operate. What features and capabilities we don’t cover in the scenario can be discussed afterwards (our user can’t do everything on her first trip).
  3. Agenda break
  4. First and foremost, let’s talk about why we are here. Understanding that everyone has competing priorities, we want to make it clear why is it worth your time to participate in this meeting, and suggest an approach to ensure that we get the greatest result for your time.Our request to you today is to both be a skeptic and an advocate: First, challenge our design, assumption, and help us uncover gaps in our current concept. But maybe more importantly, think about where we didn’t reach far enough into what is possible.The best outcome will be a healthy discussion that moves our concept along.
  5. Agenda break
  6. Agenda break
  7. (bullets from the blue text from the SOW)
  8. While keeping our eye on delivering against the goals, we discovered that we are at (or just beyond) a tipping point for content services (Google) and access/channel technologies (smartphones, kiosks) where information is readily available and tools for dynamically user-interaction abound.Through a series of concept iterations cycles (with the core team, Darren and his direct participants, our research and partnerships with technology and service providers), we have a reached a concept that we believe addresses all 3 goals.
  9. Agenda break
  10. Define a lifecycle in general terms.Trip Lifecycle is specific to our traveler in a end to end trip.The value is consistency of interpretation, structures for metrics and measures, and ease of discussing this with new audiences.
  11. The pre-trip activity is where the user searches using the sources they know Google, yahoo, etc Travel agency sites and sources Travel and tourism sites and sourcesFind their way to NPS and partner sites as well as private sitesLots of good background and in depth informationLimited trip planning facilities Typically direction to the point on interest (POI) site only Little to no integration to surrounding or related POIs Transit planning is most often a hand-off to Google or Travelocity, or is embedded with driving directions only (no public transit)A key to success will be our ability make the transition from a single POI site to the TIS seamless and easy
  12. The Pre-Trip activity is the key to a successful trip and is critical for the capture of new users into the community.PLAN AROUND THE INITIAL SITEThe initial Point of Interest is the center piece for planning an robust, value-added Trip Guide itinerary- That adds additional sites, events, and activities (drive up Visitation); Promotes multi-modal transit alternatives to route between spots (public transit promotion); Surface partner content (restaurants, events, etc) and user community content (favorites, ratings, reviews, etc) for users who have opted in to partner content Surface user community content (favorites, ratings, reviews, etc) for users who have opted in to user communityDELIVER A Trip Guide WITH EVERYTHING THE USER COULD NEED(in every form they want - paper, electronic, rich media content) Offers itinerary-enriching printing/output alternatives add supplemental information for selected sites, events, activities (text, audio, video) add information on other events and activities at the site (promoting alternatives) add community based feedback (favorite spots, fun challenges) add instructional information on the new services the TIS enables (alerts, newsletters, geo tagging, GPS tracking and media streaming, very rich media experience of kiosk, add information on nearby sites, events, activities base on profile preferences offer downloads of audio tours, video segments from sites that “own” the site, event, or activities Make fancy bound Trip Guides Upon user request, with adequate lead time, create and deliver a bound/packaged Trip Guide with even more feedback cards, coupons, and additional supplemental content. Could oursource to content partner, and offer to users who opt in to partner content (which could include coupons and ads). Mail, queue to visitor center, queue to first planned itinerary spot (partner could fund and managed the whole thing). This would be a great Trip Guide vehicle for non-technology visitors Pages could be removable (see Levenger binders) and replaceable Feedback forms could be barcode cardstock, offering various incentives/enticements for drop-off at park sites)INCORPORATE TRACKING AND FEEBACK ELEMENTS Embed various feedback-collection methods into the Trip Guide itinerary bar coded sheets for scanner-drop off on entry to park (enter raffle, accumulate ParkPoints, etc) bar coded feedback with 1 – 5 rating categories for scanner-drop off on exit from park (provide feedback, more ParkPoints) embed click-links for entry and exit/feedback in electronic Trip Guide accept GPS-based alerts from Interactive Ranger TripAid for electronic interaction as the park perimeter is crossed (also used for push content as the park grounds are navigated)EMBED PROMOTIONAL AND INSTRUCTIONAL GUIDES FOR THE NNPNH TIS TOOLS Interactive Ranger TripAid for in-flight assistance, alerts, tracking, content streaming, community sharing Kiosk super rich media promotion for selected sites, generate interest in kiosk before users arrive at the park Geo tagging, GPS tracking, content streaming, etc
  13. The inbound transit activity is an opportunity for the traveler to review materials they have, and for the TIS to push addition materials to them for review before they get to the site.
  14. The on-site activities depend greatly on the facilities, events, and activities available at that site.The in-transit ride allowed TIS to reinforce the plan, promote changes, and generate interest in TIS capabilities at this site.The user is incented to alert TIS upon arrival (or has consented to be tracked across boundaries). This allows TIS to collect traveler usage data and compare plan vs. actual in post-trip analysis.The user experiences the site, leveraging the additional features TIS offers through the kiosk, geo tagging, GPS routing, streaming, and guided tours based on media downloaded during planning or while in transit.
  15. The transit activity to the next spot replicates the initial transit interaction – it is an opportunity for the traveler to review materials they have, and for the TIS to push addition materials to them for review before they get to the site. The distinction is that the information is based on the next stop on the itinerary. It provides an additional opportunity to track the plan vs actual metric, and manages changes without losing track of the traveler.
  16. The on-site activities depend greatly on the facilities, events, and activities available at that site.The in-transit ride allowed TIS to reinforce the plan, promote changes, and generate interest in TIS capabilities at this site.The user is incented to alert TIS upon arrival (or has consented to be tracked across boundaries). This allows TIS to collect traveler usage data and compare plan vs. actual in post-trip analysis.The user experiences the site, leveraging the additional features TIS offers through the kiosk, geo tagging, GPS routing, streaming, and guided tours based on media downloaded during planning or while in transit.
  17. The outbound transit activity is the last leg of the trip, returning the traveler home. It is an opportunity to request some feedback and remind the traveler about posting and sharing pictures, movies, and other content they created on their trip.
  18. The Post-Trip is the phase where the traveler reflects, records, and contributes to the community content and perspective.
  19. Agenda break
  20. Agenda break
  21. First and foremost, let’s talk about why we are here. Understanding that everyone has competing priorities, we want to make it clear why is it worth your time to participate in this meeting, and suggest an approach to ensure that we get the greatest result for your time.Our request to you today is to both be a skeptic and an advocate: First, challenge our design, assumption, and help us uncover gaps in our current concept. But maybe more importantly, think about where we didn’t reach far enough into what is possible.The best outcome will be a healthy discussion that moves our concept along.
  22. Agenda break