Great content lies at the heart of every successful social media marketing initiative. But fewer than 40% of companies have a defined content marketing strategy in place. It's time to get serious about creating useful and shareable content! This is the slide deck from Emarketeers’ free webinar which describes why content matters more today than ever before, how you can create content that people love and get it in front of the perfect online audience.

2. Jonathan Saipe
@JonathanSaipe
Allister Frost
@allisterf

8. Email Newsletters
Social Posts & Updates
Blog Posts
Images
Videos
Articles on Website
Press Releases
White Papers
Twitter Chats
Podcasts
Webcasts
Infographics
Mobile Apps
Microsites
Ebooks
Games
Print and eMagazines
Competitions

9. How To Advice
New news
Top 10 Lists
New Research
Curate others’ content
Points of View
Interviews
Comparison Tables
Presentations
Evergreen FAQs
Customer Stories
Problem Solutions
Reviews
Tips and Tricks
Educational
Informative
Entertaining
Inspiring

17. Safe and steady
Innovation
Out there!
Thanks to Jonathan Mildenhall, VP Global Ad Strategy, Coca-Cola

31. Japanese
Food
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10
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Chinese
Food
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Mexican
Food
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32. Japanese Chinese
Food
Food
0
10
20
30
40
Mexican
Food
50
60
70
80
90
100

33. Japanese
Food
0
10
20
Chinese
Food
30
Mexican
Food
40
50
60
70
80
90
100

34. Chinese
Food
0
10
20
30
Japanese
Food
40
50
Mexican
Food
60
70
80
90
100