Google has a large array of tools many of which are not known to marketers, digital planners and content creators. They provide a more detailed understanding of online content, user behaviour across different Google products, mobile usage across territories and more. Despite their very positive benefits, Google tends not to market them heavily. During this webinar, Jonathan Saipe, founder of Emarketeers reveals 10 "hidden" Google tools that are guaranteed to make a positive impact on your research, marketing and content planning.

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10 ‘Hidden’ Google Tools To Keep
Marketers Ahead Of The Game
By Jonathan Saipe, CEO Emarketeers
28 March 2014

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Feel free to connect!
http://www.linkedin.com/in/jonathansaipe
http://twitter.com/jonathansaipe
https://plus.google.com/+JonathanSaipe
jsaipe@emarketeers.com

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1. Google Reading Level

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Filter online content by reading level

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Content will often need to cater to different audiences

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Reading level is not great in many London boroughs.
Could Hackney Council improve their readability?

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A++ To The BBC 

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2. Google Books
Ngram Viewer

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Search keywords in millions of books over 500 years
https://books.google.com/ngrams

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See how popular cocaine became in the 20th century!
https://books.google.com/ngrams

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As for attitudes towards sex and marriage (!)
https://books.google.com/ngrams

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Understand how language has changed over time
https://books.google.com/ngrams

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Alcohol and coffee are on the rise!
https://books.google.com/ngrams

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Monitor the evolution of engineering and technology
https://books.google.com/ngrams

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Ngram Viewer can be accessed via definition searches

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3. Public Data Explorer

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Search Databases including World Bank, IMF, World Economic
Forum and US Census Bureau to view public data charts
http://www.google.com/publicdata

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Which European countries have the safest roads?

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Who enjoys the fastest broadband speed?

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Where are you most likely to find a job?

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4. Display Planner

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Plan your own GDN media campaigns

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Filter ad placements by sites, apps or videos

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5. Page Speed Insights

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Understand page speed deficiencies
https://developers.google.com/speed/pagespeed/insights

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6. Search Queries
(Webmaster Tools)

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(not provided)!!!

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Report on search queries with Google WMT

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Filter by search type and location

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7. Crawl Errors
(Webmaster Tools)

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Improve UX and repair link building opportunities

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8. Google Trends

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Understand seasonal variations in search
http://www.google.com/trends

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Monitor share of search by region or time
http://www.google.com/trends

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Plan content with rising trends

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9. Google Correlate

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Find queries with a similar behavioural pattern
http://www.google.com/trends/correlate

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10. Google Images
(Usage Rights)

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Use advanced image search as well

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Thank you!
• See all webinars and courses at:
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