Jose Villa

Greater Los Angeles Area, CA United States

Advertising Executive, Entrepreneur, Cross-cultural & Digital Marketing Strategist

Advertising / Marketing / PR

I am the founder and President of Sensis, a cross-cultural advertising agency with digital at its core. I founded Sensis in 1998 as a website development firm and have since expanded the company into a full service advertising agency. The Sensis integrated model combines an explicitly cross-cultural approach to the general market, where ethnic insights lead our work, with core digital capabilities. Focused on performance and measurement, I built Sensis from the ground up to address the fundamental changes taking place in the advertising world – the fundamental role of digital media, the mainstreaming of multicultural markets, and the transformative impact of social technology Today we