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The UX Army of One
How to get more done with less
Jonathan Rubin
@jonathan_rubin
NOVA UX - Feb. 12, 2014

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My views are my own :)
Speaking as a private citizen and UX enthusiast

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Instead….

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5 ways for +20% UX mirth
1. Cheap, Effective
Resources
2. Quick Wins
3. Sellable Concept
4. Sharing Success
5. Build a Team

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1. Cheap, Effective Resources
● Templates at usability.gov (scripts, personas,
Heuristic Evals, position descriptions) ● Free tool trials (not an endorsement)
○ Testing - Loop11, Utest, Usertesting.com, Skype,
FiveSecondTest
○ IA - OptimalSort, XMind, FreeMind
○ Prototyping - Axure, Balsamiq, Solidify, POP
○ Ideation - UserVoice, IdeaScale, Protonotes

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2. How to Get Quick Wins?

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How to Get Quick Wins?

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Quick Wins

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3. Sellable Concept

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Pick the best lingo
Customer Experience?
User Experience?
User Research?
User Centered Design?
Human Centered Design?
Customer Service?

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Precedent, ROI, Case Studies
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Dig! Build from old reports, emails, presos
Interview PMs, devs, content people
Remember: good AND bad UX stories
Google “ROI usability”

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Before and Afters

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Quick Wins

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1 Tester, 1 Hour, 4 Sites

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4. Share Success

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Show results quickly (day of!)

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Don’t email results - present

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Reaction videos

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5. Build a team

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Hands-on training

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Entitle yourself
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User Experience Evangelist
UX Specialist
UX Team Lead
User Researcher
Usability Representative
Customer Experience Advocate

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Start with fractions

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Hands-on training

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Hands-on training

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Hands-on training

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Hands-on training

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Summary
1. Cheap, Effective
Resources
2. Quick Wins
3. Sellable Concept
4. Sharing Success
5. Build a Team

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Thanks!
@jonathan_rubin