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Springfield PRSA Presentation
- 1. “ It’s a different language: Communicating with Social Media” PRSA Southwest Missouri Chapter October 8, 2009
- 2. Conversations that build relationships between companies and stakeholders.
- 3. Conversations that build relationships between companies and stakeholders.
- 4. Conversations that build relationships between companies and stakeholders.
- 5. Conversations that build relationships between companies and stakeholders.
- 6. USER-GENERATED CONTENT SOCIAL NETWORKS MULTI-MEDIA SHARING Blogs Message Boards Microblogs Corporate Niche Mass Podcasts Videos Photos
- 7. 3 Step Social Media Strategy
- 8. LISTEN & LEARN PLAN ENGAGE
- 10. Flickr, Webshots, Photobucket Images DIY SERVICES Google video, Yahoo, Youtube, Grouper, Break, Dailymotion, Metacafe VIDEO Boardreader, Google alerts, Live, Technorati, Icerocket BLOGS/BOARDS Twemes, Tweetscan, Dittes, Telewebber, Terraminds TWITTER
- 17. Step 3: Engage
- 19. Outreach Transparency Previous contact Suggest, don’t demand Be human
- 21. Output Reviews with product shots
- 22. Output Product give aways to readers
- 23. Output Above and beyond Technorati Authority: 124 Technorati Rank: 19,000 Transparency Link to Lee.com Lee National Denim Day mention Link to LNDD site Video forward
- 25. Colleen Katie Kelcey Christine Lucretia Blue Bunny sweeps
- 34. Fundraising push
- 35. Authority: 38 Rank: 88,000 “ I asked 25 people to make donations of $12.20 to get me to the $1000 mark. This is what happened on Twitter after that.”
- 37. Outreach Transparency Connect quickly Suggest, don’t demand Be human Other MOD Moms
- 38. “ Last week I became a March of Dimes Mom... I am so honored to be able to give back to the community that did SO much for Mike and me when we were dealing with Madeline’s gestation and hospitalization. Once a month I’ll be blogging about the issues that Mike, Madeline, and I deal with due to prematurity. You know…pretty much like I already do!”
- 41. “ You’re in a new place. The bad news: There are no maps. The good news? You are the mapmaker.” Shoshana Zuboff, former Harvard B-School Prof and author of The Support Economy
- 42. Jeff Risley [email_address] risleyranch.blogs.com twitter.com/risleyranch delicious.com/risleyranch
Notas do Editor
- Now is an exciting time to be in the PR profession Partly to do with social media How many of you use social media personally? How many use it for your company or clients? Excited to be giving this presentation...it was a challenge for me. Most of my presentations focus on the What and Why of social media. Today, I’m going to give you a little bit of What, no Why and mostly How to. My hope is you’ll learn some tips and tactics you can take away and use tomorrow. Also wanted to let you know, I’ll post this presentation on my blog, and the PRSA chapter has an electronic copy.
- So first, a little bit of the What -- What is social media? This is how we define it. Look more closely as some of the key parts of this defenition.
- Social media is not advertising. It’s not messaging. It’s not reach, or eyeballs, or TRPs... There’s no demand for messages.
- Advertising is a one-night-stand Social media is a marriage. Social media engagement’s purpose is to build relationships. Relationships are based on trust, and trust leads to word of mouth, evangelism, and sales.
- It could be customers Consumers Neighborhood group Politicians Any “audience” that impacts your company So that defines social media broadly, but most people think immediately of the tools used to implement social media.
- At Barkley, we define the social media ecosystem in three categories:
- Now let’s talk about the How. Getting started is sometimes the hardest part. We have a 3-step strategy to get started.
- Policy: Open or closed? What will and won’t you allow? Barkley SM policy After you’ve monitored for awhile, sooner or later, someone will say something you don’t like, and you’ll want to respond Be prepared.
- After you’ve monitored for awhile, sooner or later, someone will say something you don’t like, and you’ll want to respond Be prepared.
- Sent Lee Welcome Kits, which included: Welcome Letter Lee Fit Ambassador blogger badge Editorial calendar for ideas on posting Their first product to review Lee goodies to enjoy
- Sarcastic Mom Technorati Authority: 124 Technorati Rank: 19,000
- Bloggers pick the most successful way to run a contest on their own blog and go from there. Blue Bunny would pay these bloggers for their time hosting the contest, not their opinion. The 5 bloggers that hosted this give away during the month June were each reimbursed $2,000 via Visa gift at the conclusion of the contest. Each week during the month of June, each blogger would give away a year of free ice cream to a winner, for a total of 20 program winners.
- They ultimately raised $90,000 for March for Babies They created a foundation to help other families dealing with premature birth The best news of all...Heather is pregnant...and blogging about it.