1. Understanding
TODAY’S
Tech Savvy
Buyers

2. You are 100 TIMES more likely
to connect with a lead if you
respond within 5 MINUTES!

3. They are still
thinking about real
estate!
They probably
haven’t found
another agent yet
to answer their
question!

4. …of leads will
not leave a
voicemail!
Answer your
phone!

5. Voicemail to text conversion
(save for future access in email)
Route calls to multiple phones
or team members
Can use a custom phone number
specifically for marketing

6. Get reminders when no one responds or
push unimportant emails to display at a
later date
Send emails at a later date
Track who opens your emails, when, with
what device, did they click the links

7. Today’s customers want you to
connect with them in the same
manner they connected with you!

8. Template Texting?
Message Templates SMS Templates

9. How do you respond
to your leads?
“I have some important information about the
home at 123 Main Street. Call me as soon as
possible.”
What if they simply sign up on your website, but
don’t request any information? Here is a great
example!
“…..are those the features you are looking for?’
“…..is that the area you were looking in?’
“…..I’m sorry but that home is already under
contract, but we have others with similar features,
what specifically made you call about this home?”

10. Understanding Today’s Buyers

11. Real Estate is still a
Face to Face business
Technology can be a BAD
thing!
• Don’t get lazy
• Risk management issues

12. Real Estate is still a
Face to Face business
Building Relationships
• Don’t avoid the buyer
consultation
• Get them in the car

13. Buyers have access to so much
information today online!
What added value can you
bring to them?
What do you do to provide
“SERVICE EXCELLENCE” that they
can’t get from other agents?

14. The Buyer Consultation
Promotes you as THE expert, you’ve done this before!
Help you understand what the buyer REALLY wants!
Saves time in the searching, showing and offering
process!
If they won’t even commit to a buyer
consultation, will they commit to you?

15. Technology with Your
Buyer Presentation
• Keynote (iOS)
• SlideRocket (Android and iOS)
Long distance presentations
• Skype
• Join.me
• Google Hangouts

16. Auto-Drip Emails
• Today’s consumer understands how this
works, makes you look lazy
• There are hundreds of places online they
can do this themselves
HOW TO MAKE IT WORK FOR YOU!
• Personalize the drip, drip to yourself, then forward with a note
on why this home fits the buyers
• Follow up with a phone call to set an appointment!

17. “Some video, even if it is
lower quality is better than
no video at all.”
Gen Y will search YouTube
BEFORE they search
Google!

18. Video Tips
What to shoot
• When shooting a house, don’t walk around the house, pan the rooms
Camera moves
• Always shoot horizontally
• Shoot like you drive a car, slow start and stop
Lighting
• Face the light, set camera on the
window sill
• Watch for shadows

19. Video Tips
Smile
• Before you start the camera and through the stop
• Step up the energy
Talking Points
• Don’t describe where you are, explain HOW they could use the sapce
• You are the expert, tell them an interesting fact about the flooring, roof,
siding, etc.
• Add your own personality, tell them why you love the space or feature

20. Tools for Video
Photojojo.com
wide-angle lens $20
Videolicious.com
Easy video building $5/mo
bombbomb.com
Video that plays in the email, free trial

21. Summary
• Response time is critical!
• Set an appointment with ever incoming lead
• Don’t lose the face-to-face of real estate
• Buyer consultations/presentations ARE important
• Stop the auto-drip listings
• Include video in your marketing plan

22. Thank you
John Ringgold
President / CEO
Would you like a copy of this
presentation? Just visit…
REBR.com/presentations
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