(10/3/2011) –Are you ready to ratchet up the way you publicize your program, communicating the right offerings to the right people at the right time? Whether you’re trying to increase workshop attendance, sign more customers up for a newsletter or advertise a new set of educational materials, here’s your opportunity to learn how to craft the right promotions mix. In this session, discover new ways you can use news media outlets, social media channels and marketing materials to get the word out about your programs. You will learn best practices for publicizing your programs using Extension tools that will help you get the job done faster and more effectively.
6. Modern model journalists influencers shared to more influencers: friends, fans, followers pr with social media release and rich social content consumers bloggers Source: Pitchengine.com
7. Fundamentals remain same Who’s your audience? What’s your message? What are you asking them to do?
8. News media: 3 things you can do Write a news release Conduct an interview Pitch a success latest story
9. It’s not just a news release It’s a chance to position your program! Tie it back Include a call to action Insert boilerplate language
31. SM engagement numbers! It’s not about who has the most followers, fans, likes or check-ins! “… the real question is about figuring out what we’re trying to accomplish.” –Brian Solis
32. How can you engage? Join conversations Share your expertise—for free! Ask for input
37. Engagement best practices Devote time to individual relationships Celebrate those who celebrate you Strike a balance: 80% conversational + 20% promotional
38. Social media leaders They actively participate They offer many ways to connect They deliver excitement Sources: Dave Kerpen, Likable Social Media; Patricia Redsicker, Social Media Examiner; Brian Solis, Engage
56. What makes it effective? Good Design Communicates the Brand Functional for the User Prioritizes Information Delivers Messages
57. What makes it effective? Good Content Headlines that attract attention Photos that reinforce the message Writing that is concise and editted Call to Action that is clear
58. Extension Tools to Help You Power Point Fact Sheets Brochures Post Cards Curriculum Reports E-newsletters
74. What makes it effective? Good Design Communicates the Brand Functional for the User Prioritizes Information Delivers Messages
75. What makes it effective? Good Content Headlines that attract attention Photos that reinforce the message Writing that is concise and editted Call to Action that is clear
81. Publicize, Promoteand Plug Your Program Julie Christensen, Extension Public Relations Manager email: reuve007@umn.edu twitter.com/jrchris Aimee Viniard-Weideman, Extension Assistant Dean for Communications email: vinia001@umn.edu Extension organizational social media accounts twitter.com/UMNExt facebook.com/UofMNExt Youtube.com/UofMNExt
Notas do Editor
As Julie promised, If you tend to these three areas, over time, you will influence ACTION/behavior change with the right groups of people.So how do marketing materials fit into your mix?Isn’t print dead? We’ve been doing these for years – never too late to make it right!
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Specs:large: 2 1/2" x 8 1/2"small: 1 3/4" x 6 1/2"Full bleeds (intended for professional printing)
