Social Media is becoming more common every day. Yet, new social media platforms seemed to be announced every few months.
This program explores “The Big 5 of Social Media” and how they are delivering results. Then we will turn our attention what is new and interesting the world of Social Media. We will discuss the “why” and the “how” to put these tools to use in your personal lives, volunteer roles or a business.
Your speaker, J.R. Atkins has been working with individuals, executives and small businesses since 1993 and on Social Media since 2008. He has a BA from Texas A&M University and an MBA from The University of Phoenix, Dallas Campus. He recently published a book on Social Media called Social Media 2.0. His next book, Road Map to success is due out this fall.
2. What is Social Media?
3 Keys to Social Media
AWebsite & Social Media Model
The Big Ones: LI, FB,T, B &V
The Ones toWatch
How to Keep Up
Getting Results
Resources
3.
4. Wikipedia definition:
At its most basic, social media is a shift in how
people discover, read and share news,
information and content (communication)
It’s a fusion of sociology and technology,
transforming monologue (one to many) into
dialogue and is the democratization of
information, transforming people from content
readers into publishers.
7. LinkedIn
www.LinkedIn.com
CompleteYour Profile
Jazz UpYour Summary
Insert Links – URL’s
InviteYour Network
Add a Photo (It’s About the Relationship)
Join Groups
Company Page
8. Facebook
www.Facebook.com
CompleteYour “About” (like a LinkedIn Profile)
Time Line: fill it in
Add Pictures &Video
Company Page
9. Twitter
www.Twitter.com
Research
▪ Single Search: http://search.twitter.com
▪ Multiple Streams: www.tweetdeck.com
Publish
▪ Post fromTwitter Site or Phone
▪ Follow
▪ Listen
▪ Multiple Post: www.hootsuite.com
10. Blogging
Similar to Editorial, but with Comments
www.WordPress.com
www.blogger.com
Link to LinkedIn & FB
Mention inTwitter
Add to email Signature
11. Video
www.YouTube.com
Tagging
CreateYour OwnVideo
“Favorite”Videos you Like
BuildYour OwnYouTube Channel
▪ SearchYouTube to see how
21. 1. Decide onYour Goals and Intent.
2. Determine the RightTools forYou.
3. BuildYour Brand’s Personality.
4. Content is King! Repurpose.
5. Use KeyWords.
6. Link Resources.
7. BuildYour Community.
It’s all about relationships !
22. Groundswell by Charlene Li and Josh Bernoff,
Forrester Research
Twitter Power by Joel Comm
Sales 2.0 by Seley & Holloway
Social Media 2.0: by J.R. Atkins
Mashable (Blog on Social MediaTrends)
HubSpot (Content Marketing Specialist)
23. Thank you for attending:
Social Media Overview for Emeritus plus 50
What do I do?
1. Conference Presentation
2. Executive Briefings & Workshops
3. Consulting Projects: Social Media,
Mobile Apps, Sales & Marketing
Contact Information: 214-707-1705
jratkins@SomethingDifferentCompanies.com
Notas do Editor
Change the spacing to where it should read: “download”