This workshop starts with how to use HootSuite as your Social Media command Center, address content marketing, where to get content, and moves on to building an editorial calendar, how marketing can help drive sales, and example of Campaigns.

1. LI.F.T. for Biz Results:
LinkedIn, Facebook &Twitter
Download this presentation at:
www.SlideShare.com/jratkins

2.  Assumptions?
 Marketing Infrastructure Model & Assertion
 HootSuite
 Where to get content
 EditorialCalendar
 Email Marketing
 List Building
 Selling in the DigitalAge
 Sales & Marketing
 SampleCampaigns
 Resources

3. 1. Social MediaTools:
 LinkedInAccount & Company Page
 FacebookAccount & Company Page
 TwitterAccount
2. Keys to Social Media Success:
 Be Interesting
 Content is King
 Give to Get

5.  Once you set up your digital marketing
infrastructure (content), someone can find
you, be referred to you, or you can introduce
them to your company.
 The Prospect consumes the content and
chose to engage or not.
 When they reach out, it’s time to
consummate the sale.
 Aka ”Inbound Marketing”

6.  www.HootSuite.com
 Your Social Media Command Center
 Publish, Monitor and Communicate
 Free, $10 per month and up
 Schedule Post 2+ weeks out
 Fill in the Gaps
 Stop the schedule post if …

7.  Once your Social Media is set up, this is the
#1 Challenge
 Brain Storm, get help from staff & friends
 Hire a contract writer
 Comment on others’ Content
 Subscribe to industry related sources

9. Sept 2 3
Facebook VIP lounge options now available for
ArtOfficial on 9/19 $40 &$150
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Twitter #VIP #lounge options now available for
#ArtOfficial, @zoukdallas, on 9/19 $40 &
$150
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#Valet only $5 at #ArtOfficial,
@zoukdallas more VIP options at
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Picture
LinkedIn VIP Valet only $5 at #ArtOfficial, more VIP
options at
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10.  Constant Contact – www.ConstantContact.com
 MailChimp – www.mailchimp.com
 Clients, Prospects, and Friends
 Associations, Clubs, Groups
 Networking, MeetUps, Events
 Purchase - .15 to $2
 Intro Calls

11. Selling
Selling
SellingSelling
 Digital Marketing Model with a SalesWrapper
 Selling & MarketingTogether

12. SM
Rep Rep Rep Rep
SM
Rep Rep Rep Rep
VP
Owner
Sales Marketing Asst. Sales
10:0
3:1

13.  Content
 Blogs
 Case Studies
 Articles in Journals
 Community Building
 Listen & Respond
 Campaigns
 Specific Activity,Time Line and Desired Results

14.  Campaign Examples
 Events
 Special Offer
 Content
 Paid Post
 Social Media Ad
 Referral Program
 Affiliate Program
 Track, Access, Modify and Repeat

15.  Socialnomics by Erik Qualman
 Inbound Marketing Brain Halligan & Dharmesh Shah
 Social Media 2.0 by J.R. Atkins
 Mashable (Blog on Social MediaTrends)
 HubSpot (Content Marketing Specialist)

16. Thank you for attending
LI.F.T. for Biz Results:
LinkedIn, Facebook &Twitter
Download this presentation at:
www.SlideShare.com/jratkins
What do I do?
1. ConferenceTalks andWorkshops
2. ExecutiveTraining and Coaching
3. Services: Social Media, Mobile Apps, Sales & Marketing