Green Report Card

Green Report Card September 2008 Consumer Perceptions of Corporations’ Efforts to Go Green

The Green Report Card Study ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Study Approach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],We’re interested in your general impression of how environmentally friendly each company is, when it comes to its products, services, corporate policies, and business practices . Rate each company on a scale of 0 to 10, where 0 means your impression is that the company is not at all environmentally friendly, and 10 means your impression is that the company is very environmentally friendly . Base your responses on anything you may know or have heard about each company—even just a gut feeling.

Interpreting the Ratings ,[object Object],[object Object],[object Object],[object Object],[object Object]

The Top-Rated Companies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Implications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Implications ,[object Object],[object Object],[object Object]

Industry Group Averages ,[object Object],[object Object],[object Object],[object Object],TV Service Providers - 5.4 Consumer Electronics/Appliances - 6.0 Telecom - 5.6 Media & Entertainment - 6.0 Financial - 5.6 Delivery Services - 6.1 Beverages - 5.8 Retailers - 5.9 Automotive - 6.0 Computer/Software/Web - 6.3 Overall Mean Oil - 4.2 Airlines - 4.5 Pharmaceuticals - 5.6

Computing, Software, Web ,[object Object],[object Object],[object Object],Industry Mean Google Microsoft Yahoo Apple HP Dell IBM Overall Mean IBM - 5.9 Hewlett-Packard - 6.1 Dell - 6.2 Google - 6.6 Yahoo - 6.4 Apple - 6.4 Microsoft - 6.4

Delivery Services ,[object Object],[object Object],UPS FedEx Industry Mean Overall Mean FedEx - 6.0 UPS - 6.2

Media & Entertainment ,[object Object],[object Object],[object Object],National Geographic Discovery Channel PBS The History Channel Disney A&E CNN Time FOX ESPN USA Today NY Times Music industry Movie industry Sports Illustrated Industry Mean FOX - 5.7 TIME - 5.7 Sports Illustrated - 5.3 The History Channel - 6.6 NY Times - 5.3 PBS - 7.0 USA Today - 5.6 Discovery Channel - 7.4 CNN - 5.9 A&E TV Network - 6.0 Disney - 6.4 National Geographic - 7.6 Overall Mean Movie industry - 5.0 Music industry - 5.1 ESPN - 5.6

Consumer Electronics & Appliances ,[object Object],[object Object],[object Object],Sony GE LG Samsung Industry Mean Overall Mean Samsung - 5.8 LG - 6.0 Sony - 6.1 GE - 6.2

Automotive ,[object Object],[object Object],[object Object],Toyota Honda Ford GM Industry Mean Overall Mean GM - 5.5 Honda - 6.4 Toyota - 6.4 Ford - 5.5

Retailers ,[object Object],[object Object],[object Object],Whole Foods The Home Depot Staples Amazon Target Starbucks Best Buy Blockbuster Sears eBay Wal-Mart Industry Mean Wal-Mart - 5.7 eBay - 5.8 Best Buy - 5.6 The Home Depot - 6.1 Sears - 5.6 Staples - 6.5 Starbucks - 5.6 Whole Foods - 6.7 Target - 6.0 Amazon.com - 6.1 Overall Mean Blockbuster - 5.4

Beverages ,[object Object],[object Object],Coca-Cola Pepsi Anheuser Busch Industry Mean Overall Mean Anheuser Busch - 5.7 Pepsi - 5.9 Coca-Cola - 5.9

Pharmaceuticals ,[object Object],[object Object],Johnson & Johnson Bristol-Myers Squibb Pfizer GlaxoSmithKline Sanofi-Aventis Industry Mean Overall Mean Sanofi-Aventis - 4.9 Johnson & Johnson - 6.6 GlaxoSmithKline - 5.3 Bristol-Myers Squibb - 5.5 Pfizer - 5.7

Financial ,[object Object],[object Object],American Express Citibank Bank of America Industry Mean Overall Mean Bank of America - 5.6 American Express - 5.7 Citibank - 5.5

Telecom ,[object Object],[object Object],[object Object],Verizon AT&T Sprint Nextel Industry Mean Overall Mean AT&T - 5.8 Sprint Nextel - 5.3 Verizon - 5.8

TV Service Providers ,[object Object],[object Object],DIRECTV Time Warner DISH Network Comcast Industry Mean Overall Mean DISH Network - 5.3 Time Warner - 5.3 Comcast - 5.4 DIRECTV - 5.4

Airlines ,[object Object],[object Object],[object Object],American Southwest United Continental US Airways JetBlue Delta Industry Mean Overall Mean United - 4.5 American - 4.5 JetBlue - 4.6 US Airways - 4.4 Continental - 4.4 Delta - 4.5 Southwest - 4.7

Oil ,[object Object],[object Object],BP Chevron ExxonMobil Industry Mean Overall Mean ExxonMobil - 3.9 Chevron - 4.1 BP - 4.5

Summary: Highest and Lowest Ratings Overall ,[object Object],[object Object],[object Object],Total Sample Lowest Rated Highest Rated 14 13 12 11 10 9 8 7 6 5 4 3 2 1 Toyota Honda Yahoo! Apple Microsoft Walt Disney Staples Johnson & Johnson Google The History Channel Whole Foods PBS Discovery Channel National Geographic 6.4 6.4 6.4 6.4 6.4 6.4 6.5 6.6 6.6 6.6 6.7 7.0 7.4 7.6 3.9 4.1 4.4 4.4 4.5 4.5 4.5 4.5 4.6 4.7 4.9 ExxonMobil Chevron US Airways Continental BP Delta United Airlines American Airlines JetBlue Southwest Sanofi-Aventis 71 70 69 68 67 66 65 64 63 62 61

Highest and Lowest Among Green Purchasers ,[object Object],[object Object],[object Object],Among those most likely to say: “ I try to make environmentally responsible purchasing decisions” Lowest Rated Highest Rated 14 13 12 11 10 9 8 7 6 5 4 3 2 1 Dell Honda Yahoo! Apple Microsoft Walt Disney Johnson & Johnson Staples Google Whole Foods The History Channel PBS Discovery Channel National Geographic 6.5 6.7 6.7 6.7 6.7 6.8 6.9 7.0 7.0 7.1 7.1 7.5 7.8 8.0 3.8 4.1 4.5 4.6 4.6 4.6 4.6 4.7 4.7 4.9 4.9 ExxonMobil Chevron US Airways BP Continental Delta United Airlines JetBlue American Airlines Sanofi-Aventis Southwest 71 70 69 68 67 66 65 64 63 62 61

Top of Mind: Most and Least Green ,[object Object],[object Object],[object Object],% Naming % Naming Which company comes to mind first as being . . . The least environmentally friendly The most environmentally friendly Wal-Mart Johnson & Johnson Toyota Discovery Channel National Geographic Whole Foods 5% 5% 6% 7% 11% 13% 5% 6% 28% Wal-Mart Chevron ExxonMobil

Additional Data Cuts Available ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

For More Information ,[object Object],[object Object],[object Object],[object Object]

Green Report Card

Recomendados

Recomendados

Mais conteúdo relacionado

Destaque

Destaque (18)

Semelhante a Green Report Card

Semelhante a Green Report Card (20)

Último

Último (20)

Green Report Card