SlideShare uma empresa Scribd logo
1 de 101
socialmedia (non)sense
our story today
wheredidit start?
the first website
andthensharingstarted
evolution of social media
1994 online diaries
1997 weblogs
1999 messenger
2003 LinkedIn
2004 facebook
2004 hyves
2004 picasa/flickr
2006 twitter
2008 facebook NL
2011 ???
2003
2003
social media.. what’sitabout?
togetherness interaction
the big four
hoeveel bezoekers?
@jpschadde
how to useit
DON’T just SHOUT!
listen
INTERACT &JOIN THE CONVERSATION
butalso…
quote @shitmydadsays 	“Look, we're basically on earth to shit and fuck. So unless your job's to help people shit or fuck, it's not that important, so relax.”
whichsocialmedia are there?
pick the right tools
Dell outlet
Dell facebook
Interflora
strawberrygrower
Kwekerij Peter vd Plas
FloraHolland
onlineshopping
grouponsocialshopping
hype?
hihi http://www.slideshare.net/Weave/
study (crowd)
engage
PeopleshouldLIKEyouonfacebook, RETWEETyourtweets, repostyourpictures and FAVORITEyouryoutubevideos. influence
activate!
social media toolkit
social monitoring
recent hits on google
google trends?
google alerts
recent hits on facebook & twitter
search twitter
metricsforyour sent links
analytics
twitter on the web
use a clientfortwitter
hootsuite
mobile        	access
mobile internet increases
whyshouldI join the crowd?
Gary Vaynerchuk:What’sthe ROI of yourmother?
what’s in itforus?
trust clickthroughratefor average banner ad  (forrester, 2008) 0,19% clickthroughratefor average facebookwall post (vitrue, august 2009) 6,49%
Search Engine Optimization
customerinsights
what’snext?
locationbased services
locationbased services
LBS: Most retweeted 2010 #5
sohow do yougetstarted
monitoring
find out whatnetwork to use
cansocialstrengthenyourbrand?
then start gettingsocial!
connectwithpossiblestakeholders
crowdsourcing
never stop engaging
enjoy the results!
Thanks!

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