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LIVErtising 2015 6 social media slideshare

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LIVErtising 2015 6 social media slideshare

  1. 1. DigitalMobile VR Social Media
  2. 2. LIVErtising 15.6
  3. 3. NO BULLSHIT SOCIAL MEDIA
  4. 4. “What can I do with it?”
  5. 5. Think OUTSIDE the (social media) box
  6. 6. Visual - addictive - young - geoloc - free
  7. 7. Awareness campaign
  8. 8. https://youtu.be/cRFqQ0Lvz_Q?list=PLJKL6MvJR-AQAaQVzeFXIXsawMvmZBAsZ
  9. 9. Market study
  10. 10. Product launch & contest
  11. 11. https://youtu.be/4A0qrKLC_SQ?list=PLJKL6MvJR-AQAaQVzeFXIXsawMvmZBAsZ
  12. 12. Trial, loyalty, couponing & virality
  13. 13. LIVErtising.NET IHECS 2014-201523
  14. 14. LIVErtising.NET IHECS 2014-201524 https://youtu.be/VaJjPRwExO8?list=PLJKL6MvJR-AQAaQVzeFXIXsawMvmZBAsZ
  15. 15. SocMed, OK! But Why?
  16. 16. LIVErtising.NET IHECS 2014-2015 7 Reasons… 1. Increase Sales Via Social Recommendation 2. Understand Your Competition 3. Give Better Customer Service 4. Increase Your Search Ranking 5. Build Brand Loyalty 6. Target Your Ads Better and Optimize Your Ad Spend 7. Gain New Customers 27
  17. 17. THE 1 REASON?
  18. 18. Audience!
  19. 19. How much time?
  20. 20. LIVErtising.NET IHECS 2014-201531 How many people?
  21. 21. LIVErtising.NET IHECS 2014-201532 How often?
  22. 22. LIVErtising.NET IHECS 2014-201533 How many platforms?
  23. 23. Some additional data, for the record!
  24. 24. From ORGANIC to PAID (?
  25. 25. LIVErtising.NET IHECS 2014-2015 8 46
  26. 26. 3 trends
  27. 27. https://econsultancy.com/blog/66244-eight-ways-brands-can-add-meerkat-into-their-marketing-mix/
  28. 28. LIVErtising.NET IHECS 2014-201549 Presence -> Engagement = Interaction + Advocacy
  29. 29. LIVErtising.NET IHECS 2014-201551 Video Mobile Anonymou s
  30. 30. 1 more trend…
  31. 31. LIVErtising.NET IHECS 2014-201553
  32. 32. LIVErtising.NET IHECS 2014-201555
  33. 33. LIVErtising.NET IHECS 2014-201556
  34. 34. LIVErtising.NET IHECS 2014-201557
  35. 35. TRADITIONAL ADVERTISING PERMISSION ADVERTISING NETWORKED / CONNECTED ADVERTISING
  36. 36. LIVErtising.NET IHECS 2014-201559
  37. 37. LIVErtising.NET IHECS 2014-201560
  38. 38. LIVErtising.NET IHECS 2014-201561
  39. 39. LIVErtising.NET IHECS 2014-201562
  40. 40. LIVErtising.NET IHECS 2014-201563
  41. 41. LIVErtising.NET IHECS 2014-201564
  42. 42. LIVErtising.NET IHECS 2014-201565
  43. 43. LIVErtising.NET IHECS 2014-201566
  44. 44. LIVErtising.NET IHECS 2014-201567
  45. 45. LIVErtising.NET IHECS 2014-201568
  46. 46. LIVErtising.NET IHECS 2014-201569
  47. 47. From ORGANIC to PAID (?
  48. 48. LIVErtising.NET IHECS 2014-201571
  49. 49. LIVErtising.NET IHECS 2014-201572
  50. 50. From STRATEGY to TACTICS
  51. 51. LIVErtising.NET IHECS 2014-201574 Error #1
  52. 52. LIVErtising.NET IHECS 2014-201575
  53. 53. LIVErtising.NET IHECS 2014-2015 SocMed basics: A presence is NEVER a strategy 76
  54. 54. LIVErtising.NET IHECS 2014-2015 SocMed basics: STRATEGY vs TACTICS 77 OBJ PLAN of ACTIONS Strategy Tactic 2Tactic 1 Tactic 3 Tactic N Why? What? How? Mission Goals Cy
  55. 55. 1 23
  56. 56. LIVErtising.NET IHECS 2014-2015 SocMed basics: STRATEGY vs TACTICS 79 OBJ PLAN of ACTIONS Strategy Tactic 2 Tactic 1 Tactic 3 Tactic N K P I metrics Cy
  57. 57. Let’s practice, OK?
  58. 58. STRAT KPI METRICTACT brand awareness lead generation brand reputation promotion on Twitter CTR # SM leads / total # leads # pos - # neg / # pos + # neg # of RT # likes + # shares + # cmts / # msges FB page # likes CTA on website
  59. 59. # pos - # neg / # pos + # neg # likes + # shares + # cmts / # msges # SM leads / total # leads Engagement rate Lead Generation Efficiency Sentiment (ratio) 1 2 3
  60. 60. http://1drv.ms/1GKoxPH http://1drv.ms/19CEj Pt
  61. 61. NO BULLSHIT SOCIAL MEDIA
  62. 62. DigitalMobile VR Social Media
  63. 63. Visual - addictive - young - geoloc - free
  64. 64. LIVErtising.NET IHECS 2014-2015 SocMed basics: A presence is NEVER a strategy 88
  65. 65. LIVErtising.NET IHECS 2014-2015 SocMed basics: STRATEGY vs TACTICS 89 OBJ PLAN of ACTIONS Strategy Tactic 2Tactic 1 Tactic 3 Tactic N Why? What? How? Mission Goals Cy
  66. 66. LIVErtising.NET IHECS 2014-2015 SocMed basics: STRATEGY vs TACTICS 90 OBJ PLAN of ACTIONS Strategy Tactic 2 Tactic 1 Tactic 3 Tactic N K P I metrics Cy
  67. 67. LIVErtising.NET IHECS 2014-201591 tip #1
  68. 68. STRATEGY adapted from: http://searchenginewatch.com/sew/how-to/2202307/social-media-roi-how-to-define-a-strategic-plan
  69. 69. LIVErtising.NET IHECS 2014-201593 Error #2
  70. 70. LIVErtising.NET IHECS 2014-2015 SocMed basics: Social Capital before financial 94
  71. 71. LIVErtising.NET IHECS 2014-2015 Social? 95 LISTENING Sharing
  72. 72. LIVErtising.NET IHECS 2014-201596 tip #2
  73. 73. LIVErtising.NET IHECS 2014-201598 Error #3
  74. 74. LIVErtising.NET IHECS 2014-2015 SocMed basics: 90 – 9 - 1 99
  75. 75. LIVErtising.NET IHECS 2014-2015100
  76. 76. LIVErtising.NET IHECS 2014-2015101
  77. 77. LIVErtising.NET IHECS 2014-2015102
  78. 78. LIVErtising.NET IHECS 2014-2015103 Error #4
  79. 79. LIVErtising.NET IHECS 2014-2015104
  80. 80. NO BULLSHIT SOCIAL MEDIA

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