This document provides guidance for students on an evaluation assignment. It outlines the four questions to be answered in the evaluation, including how the student's media product uses or challenges conventions. It describes the assessment criteria focusing on use of technology, understanding of conventions and feedback. It advises students to use a range of presentation methods and technologies for the evaluation. Students are instructed to set up audience research now to collect feedback to address one of the evaluation questions.

1. INTRODUCTION
TO THE
EVALUATION:
CONVENTIONS
LESSON OBJECTIVES: TO UNDERSTAND THE
FORMAT AND REQUIREMENTS OF THE EVALUATION.
TO BE ABLE TO EXPLAIN YOUR USE OF MEDIA
CONVENTIONS.

2. EVALUATION
• In what ways does your media product use, develop or
challenge forms and conventions of real media products?
• How effective is the combination of your main product and
ancillary texts?
• What have you learned from your audience feedback?
• How did you use media technologies in the construction and
research, planning and evaluation stages?
Choose one of the four questions above and mind-map how
you would approach it.

3. ASSESSMENT
CRITERIA
To achieve a Level 4 (16–20 marks):
There is excellent skill in the use of digital technology or ICT in the
evaluation.
There is excellent understanding of the forms and conventions
used in the productions.
There is excellent understanding of the role and use of new media
in various stages of the production.
There is excellent understanding of the combination of main
product and ancillary texts.
There is excellent understanding of the significance of audience
feedback.
There is excellent skill in choice of form in which to present the
evaluation.
There is excellent ability to communicate.

4. ASSESSMENT
The evaluation is assessed on:
Your use of ICT and digital technology.
The understanding you show of each question.
Your use of suitable formats to present your answers.
Your communication skills.

5. EXAMINER’S ADVICE
Read through the examiner’s feedback and pick out what
they identify as being effective, and what they identify as not
working.

6. EXAMINER’S ADVICE
EFFECTIVE INEFFECTIVE
EVALUATION EVALUATION
Using interesting Essay style answers.
and appropriate Unedited videos.
presentation
methods. Prezi used
pointlessly.
Extremely detailed
responses. Listing technology.
Using range of No commentary on
methods. audience feedback.

7. HOW TO DO WELL
Answer all four questions.
Use a range of presentation methods.
Make appropriate use of different technologies.
Include detailed discussion of each question.

8. 1: CONVENTIONS
In what ways does your media product use, develop or challenge
forms and conventions of real media products?
What are the conventions of the products you produced?
Consider your main and ancillary products.
What conventions did you use?
Identify specific examples from your product.

9. 1: CONVENTIONS
To answer this question you need to:
• Identify the conventions of your products
• Identify specific examples of the conventions you have
used in your production work
• Explained the effect of your use of conventions
Presenting your work:
• Annotations of existing products
• Powerpoint/popplet/glogster/mind-map
• Annotated/audio commentary version of your products
• Powerpoint etc.

10. AUDIENCE FEEDBACK
You need to begin getting audience feedback on your
finished products. This should include a survey, wallwisher,
use of social media, and video/audio focus group interviews.
You will need to set up your audience research now.
What do you need to find out?
How will you do this?
What questions could you ask?

11. LESSON TASKS
1. Create audience feedback survey and upload to blog.
2. Create wallwisher.
3. Use social media to get feedback
4. Begin working on Question 1 explaining your use of
conventions.