Disney uses synergy to promote its products across multiple platforms targeting different audiences. For the movie Tron: Legacy, Disney promoted the film and its soundtrack on the Tron ride at Disney World, dance parties featuring music from the movie, and a preview of the film in 3D. Disney also used synergy to promote Toy Story 3 by releasing the two previous films in theaters and on Blu-ray with bonus features about the new film, a video game, performances on Dancing with the Stars, and previews on the Disney Channel. Synergy is very important to Disney's promotion strategy, with different parts of the company promoting each other to drive attention to all Disney products.
