This document outlines the assignments for an A2 Media Studies advanced portfolio course over the summer. It includes completing initial genre research, detailed analyses of film trailers and music videos focusing on technical elements, analyzing still images and annotated videos, examining promotional materials, and conducting audience research. It also provides guidance on developing concepts for a film trailer or music video as summer homework, including potential storylines, characters, and evaluations of conventionality and potential success. Additional resources and support contacts are listed.

1. A2 MediaStudies –AdvancedPortfolio – Summer 2015
o Initial Genre Research (mind-map/timeline about your chosen genre)
o Detailed Analysis (analysis of camerawork, sound, editing, mise-en-scene,
conventions of genre and form in a relevant film trailer or music video)
o Still Image Analysis (analysis of 7 key images from a second relevant filmtrailer or
music video in relation to technical elements and conventions)
o Annotated Video Analysis (annotated video analysis of third film trailer or music
video in relation to technical elements and conventions)
o Promotional Package Analysis (analysis of relevant promotional package for release
of a film or album, identifying links/brand identity)
o Ancillary Product 1 Analysis (analysis of either film poster or album artwork in
relation to typography, images, layout, colour, conventions of genre and form)
o Ancillary Product 2 Analysis (analysis of either film magazine cover or magazine
advert for an album in relation to typography, images, layout, colour, conventions of
genre and form)
o Initial Audience Research (questionnaire and results to identify demographic,
psychographic information about your target audience, and their expectations of
your chosen product)
Summer Homework: ProductionConcepts
Film Trailer
Develop ideas for possible storylines for your
film including information about the
narrative, characters, settings, and key
events.
Evaluate your ideas. How conventional are
your ideas? Why do you think your ideas
would be successful or unsuccessful?
Music Video
Select which song you will be producing a
music video for.
Develop possible concepts for the music
video.
What ideas do you have for the content?
What narrative ideas do you have?
Evaluate your ideas. How conventional are
your ideas? Why do you think your ideas
would be successful or unsuccessful?
Support
Additional resources can be found on the Neale-Wade Media Department blog
www.mediastudiesnwcc.blogspot.com on the A2 Advanced Production page. If you have
any questions or need any help please contact me via email jhibbert@neale-wade.org or
through Twitter @nealewademedia.