Social Media for Bollywood
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How to explain online-marketing to movie directors? Tell a story!
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Social Media for Bollywood
- 1. Social Media for Bollywood
- 2. Once, there were two brothers. They were separated at birth.
- 3. Rahul was raised by a rich uncle. He dates a supermodel, drives a Ferrari. Makes a lot of noise. Doesn’t get much done.
- 4. Ramu was raised by a taxi driver. He travels by bus and local train. Has a crush on the girl next door. He’s friendly, chatty, helpful and has friends everywhere. When he talks, people listen.
- 5. Rahul is hype. He’s like traditional mass media.
- 6. Ramu is buzz. He’s the social web.
- 7. Is your promo plan more Rahul than Ramu? Maybe you need to rethink a few things.
- 8. Why is Big B blogging?
- 9. The face of Bollywood is changing Old systems of communication are giving way to new, dynamic systems with true viewer interaction.
- 10. Engage or Perish Dialogue, not monologueParticipation, not promotionCommunity, not markets
- 11. Where are they? There are 71 million active internet users in India. Orkut has 15.5 million Indian users; Facebook has 9.6 million (and the numbers grow) Most visitors spend an average of around 2 hours each time they visit these sites
- 12. Rahul can’t help you here. You need Ramu.
- 13. What Ramucan do for you..
- 14. How it works THE SOCIAL WEB MIX
- 15. The Official Site: The Glam Factor
- 16. The Upubli community:The Adda
- 17. So, what exactly IS Upubli, then?
- 18. Upubli is a social platform, created by The Cover Story, to share stories, and to do meaningful things using the stories to generate audiences, and revenues for storytellers and brands alike. It is also a hub for brands and media entities to reach out to a community through engaging content.
- 19. The social media campaign: the buddy factor Exclusive viral content for the social web creating an online persona for your project Rewards and promos for dedicated online followers Tie-ins with offline promos and events
- 20. How it works during the lifetime of the movie:
- 21. So is Ramu ready to be the big star?
- 22. Thank you. To learn more Please get in touch with...
Notas do Editor
- The face of marketing is changing. You need to build trust and social capital through a genuine intent to be a resource. Conversation is already democratiic – you have to learn to join in and shape from within rather than injecting your message from outside.