Facebook integrations
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Practical social media marketing practices for entrepreneurs and small businesses. This is a presentation from WordCamp Orlando by Nicole Perpillant that highlights some marketing tips in social media, and retargeting tips with Facebook ads.
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Facebook integrations
- 3. WHY FACEBOOK Straightforward platform Large clearly defined audience Easy to Generate Engagement - Join groups, Like Pages Use tools to keep your Page active Easy conversion – links to your site, accept payments directly Effective, inexpensive advertisements Integration with Instagram Ads
- 4. PLUGINS Like & Share Buttons Facebook Comments Facebook Members - who else likes this page? Facebook Albums Post Scheduler
- 5. EMBEDDING POSTS Released July 2016 For public posts, you can embed posts and comments to your WP website or blog Use Case - testimonials, quotes, references, interactive content, VIDEOS
- 6. MANAGINGYOUR PAGE Are you Verified?
- 7. MANAGINGYOUR PAGE Are you Verified?
- 8. MANAGINGYOUR PAGE Checking your Stats - www.likealyzer.com
- 9. MANAGINGYOUR PAGE When to upgrade to Business Manager Check your Settings Respond to Interactions Use facebook.com/business Understand the balance between types of posts: Information Sharing Engagement Sales Original Content
- 10. FACEBOOK ADS Start simple with Boosted Posts Select Objective, Audience, Post Button, Daily Budget Estimated Target Reach Select a Pixel…
- 11. FACEBOOK ADS What’s a Pixel? Only ONE Pixel per Facebook Account Edit your Pixel for maximum use Track events Track conversions
- 13. FACEBOOK ADS Custom Conversions - you can create up to 40. Gives more customization within an event
- 14. INSTALLTHE PIXEL Install anywhere between the <head> and </head> tags on your page All pages will have the base code, some pages will have the standard events code added as well
- 15. TARGET ANDTHEN RE-TARGET Re-Targeting makes sure your audience is reallyYOUR AUDIENCE Developers Tip - add an init call to pass customer information for retargeting. email phone number first name last name city, state, zip gender date of birth