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Pinal County Town Hall
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The Future of Social MediaPinal Town Hall April 29, 2010 By Retha Hill, Director New Media Innovation Lab
Retha Hill About Me 25 years in the news game Worked for Detroit Free Press, Charlotte Observer and the bulk of my career at The Washington Post and then Washingtonpost.com Vice President, Content at BET Interactive Director of the New Media Innovation Lab at the Cronkite School of Journalism and Arizona State University Owner of Painted Desert Media, LLC, a media development consulting company
Trends in Social MediaDecline of Legacy News
The News About the News is Grim Everyday the outlook for news is poor 414,000 newspaper industry jobs lost since 2001 by one account, including more than 15,000 news reporting jobs in the last three years Newspapers from the Rocky Mountain News to the Seattle Post-Intelligencer have closed; others have gone bankrupt or gone to digital only Television news has been cut back; network news have laid off hundreds and closed bureaus from Johannesburg to Berlin At the same time, interest in news and media is at an all time high…..
The Public Wants In There are approximately 200 million blogs out there and more than a third of them are about products and brands – your products and brands 1.6 million blog postings each day, by some accounts – others say that is too conservative This video puts the information glut into perspective
Social Media Big Drivers: Reputation Economy The Linked Economy/Personalization Location, Location, Location New Tools/New Reality
Web 1.0 AOL Websites Early podcasts Personal sites (remember those?)
Web 2.0 Blogs Podcasts Facebook Twitter 1.0 Flickr
Web 2.5Harnessing the Crowd Yelp Salesforce.com Twitter 2.0 See, Click, Fix The Extraordinaires
Trends in Social MediaIt’s All About Connecting, Ranking, Conversing
New Uses for Old FavoritesNewsCloud, FB Personalization, Lists
Location, Location
NMIL Preview:
Other Location or Personalization Tools Face.com – automatically tags photos, pulls up user info from Facebook and Picasa – automatically tags photos despite changes in a person’s appearance Sixth Sense
SpeedGet on; Get Found -- FAST Robo.to – Allows for instant publishing of video RssCloud – Allows for instant publishing of content to blogs where it is picked up immediately by Google Reader Livestation – Sends a video feed directly to iPhone as soon as its being broadcast; desktop widget allows you to watch live tv, incorporates interactive chat, viewer ratings
OWLE – Optical Widgets for Life Enchancements
Augmented RealityLayar, Wikitude
Resources AllFacebook.com – Find out what’s happening to the world’s biggest social network from consumers who watch everything Mark and the gang are doing Mashable.com – covers everything that moves with social media, Web 2.0 in an accessible way Read, Write, Web – ditto PaidContent.org – the big deals NYT Technology Blogs – breaks it down for non techies Wired Magazine – big picture

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Future of social media

  • 1. The Future of Social MediaPinal Town Hall April 29, 2010 By Retha Hill, Director New Media Innovation Lab
  • 2. Retha Hill About Me 25 years in the news game Worked for Detroit Free Press, Charlotte Observer and the bulk of my career at The Washington Post and then Washingtonpost.com Vice President, Content at BET Interactive Director of the New Media Innovation Lab at the Cronkite School of Journalism and Arizona State University Owner of Painted Desert Media, LLC, a media development consulting company
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  • 5. Trends in Social MediaDecline of Legacy News
  • 6. The News About the News is Grim Everyday the outlook for news is poor 414,000 newspaper industry jobs lost since 2001 by one account, including more than 15,000 news reporting jobs in the last three years Newspapers from the Rocky Mountain News to the Seattle Post-Intelligencer have closed; others have gone bankrupt or gone to digital only Television news has been cut back; network news have laid off hundreds and closed bureaus from Johannesburg to Berlin At the same time, interest in news and media is at an all time high…..
  • 7. The Public Wants In There are approximately 200 million blogs out there and more than a third of them are about products and brands – your products and brands 1.6 million blog postings each day, by some accounts – others say that is too conservative This video puts the information glut into perspective
  • 8. Social Media Big Drivers: Reputation Economy The Linked Economy/Personalization Location, Location, Location New Tools/New Reality
  • 9. Web 1.0 AOL Websites Early podcasts Personal sites (remember those?)
  • 10. Web 2.0 Blogs Podcasts Facebook Twitter 1.0 Flickr
  • 11. Web 2.5Harnessing the Crowd Yelp Salesforce.com Twitter 2.0 See, Click, Fix The Extraordinaires
  • 12. Trends in Social MediaIt’s All About Connecting, Ranking, Conversing
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  • 14. New Uses for Old FavoritesNewsCloud, FB Personalization, Lists
  • 17. Other Location or Personalization Tools Face.com – automatically tags photos, pulls up user info from Facebook and Picasa – automatically tags photos despite changes in a person’s appearance Sixth Sense
  • 18. SpeedGet on; Get Found -- FAST Robo.to – Allows for instant publishing of video RssCloud – Allows for instant publishing of content to blogs where it is picked up immediately by Google Reader Livestation – Sends a video feed directly to iPhone as soon as its being broadcast; desktop widget allows you to watch live tv, incorporates interactive chat, viewer ratings
  • 19. OWLE – Optical Widgets for Life Enchancements
  • 21. Resources AllFacebook.com – Find out what’s happening to the world’s biggest social network from consumers who watch everything Mark and the gang are doing Mashable.com – covers everything that moves with social media, Web 2.0 in an accessible way Read, Write, Web – ditto PaidContent.org – the big deals NYT Technology Blogs – breaks it down for non techies Wired Magazine – big picture