2.  Social Media Optimization is one of the internet
marketing techniques that includes a various
methods to promote your
product, service, website, or business on social
media.
 Social network advertising is a term that is used
to describe a form of Online advertising that
focuses on social networking sites. One of the
major benefits of advertising on a social networking
site is that advertisers can take advantage of the
users demographic information and target their ads
appropriately

3.  Online Social Media Services and Social Media
Advertising Services For general networking, consider
profiles on Face book, MySpace and LinkedIn.
 Create Profile
 Develop Network, Make Friends, Join Communities
 Updates + Upload Pictures
 Promotional pages
 Event Promotions
 Promotional messages
 Pages
 Groups

4.  For images, look at Picasa, flicker and Web Shots.
 Create Title and Description
 Upload Photos and Images.
 Promotional images
 Promote Events
 Promote Ideas
 Groups

5.  For Video, consider Reviver and YouTube .
 Upload the Video
 Submit that video to different website for promotion
 Interstitial Ads.
 Promotional Videos

6.  For article marketing, submit to industry
publications and general article syndication sites
like Article City.
 Article Creation
 Article Submission
 Track record of Approval and Pending

7.  For press releases marketing, targeting news
search engines, syndicate via Business Wire or
PRWeb.
 Create Press Release
 Submit Press Release
 Track Record of Approval & Pending
 Update Press Release

8.  Audio files can be submitted via iTunes or a variety
of other podcast directories.
 For review, all content, tag and rate with sites like
Stumble Upon, Digg and Delicious.

9. BLOGS
 Promote Ideas
 Discuss topics

10. FORMS OF SOCIAL NETWORK ADVERTISING
 Direct Advertising that is based on your
network of friends

11. DIRECT ADVERTISING PLACED ON YOUR SOCIAL
NETWORKING SITE

12. INDIRECT ADVERTISING BY CREATING
'GROUPS' OR 'PAGES

13. CHANGING MEDIA LAND SCAPE

14. TOOLS IN SOCIAL MARKETING

15. Blogs

16. Social Networks

17. Multimedia sharing

18. Social Bookmarking

19. RSS readers really simple syndication

20. Microblogging

21. SOCIAL MEDIA CAMPAIGNS CAN BE TARGETED:
 Age, Political Views,
 Gender
 Relationship Status
 Activities
 Location

22. CHOOSE YOUR CREATIVE
 Social Media Ads can contain Images
 Social Media Ads can contain Videos
 Social Media Ads can contain only Text

23. WHY SOCIAL MEDIA MARKETING?
 Inexpensive Right message
 Fast +
To right people
 Viral
+
 Results can be measured The right conversation
 users demographic =
information Social media marketing

24. WHY SOCIAL MEDIA MARKETING?
 Social media extends you, your brand, and your
relationship with your customers.
 Social media marketing sites are popular.
 Social media isn’t just for college kids.
 Social media users are active.
 Social media provides instant feedback.

25.  Social media encourages two-way communication.
 Social media marketing sites are free.
 Social media sites allow you to be personal and
professional
 Social media is everywhere.

26. FINALLY SOCIAL MEDIA MARKETING IS
 About people
 To create meaning and value
 To enabling conversation
 Latest innovative in the presenct online advertising
state
“ Bulid your online brand with social media”