2. CONTENT
ABOUTTHE FOUNDERS
OVERVIEW OF AGENDA SETTINGTHEORY
CORE ASSUMPTIONS
WHO SETSTHE AGENDA FOR MEDIA
TYPES OF AST
EFFECTS OF MEDIA
LEVELS OF AST
FRAMING
CRITICISM
CONCLUSION
BIBLIOGRAPHY
3. MARSHALL E. McCOMBS
BORN ON – 1938 (Birmingham, U.S)
B.A. fromTulane University(1960)
M.A. from Stanford university (1961)
P.hd from Stanford university
He was lecturer in university of California,
Los Angeles
He was the director ofThe American
Newspaper Publisher’s Association.
4. DONALD L. SHAW
BORN ON – FEB 11, 1930
B.A & M.A. from University of Manchester
P.hd from University of Dublin
A writer, literary critic and the Brown-
Forman Professor of LatinAmerican
Literature at the University ofVirginia.
He currently lives in Italy, spending each
academic semester in Charlottesville,Virginia.
His books – A Literary History of Spain
The 19th century
5. Agenda setting theory:
an overview
It describes the ability to influence the people
on basis of public agenda.
It was developed by Shaw & McCombs in a
study based on 1968 presidential election
which focused on awareness and information
It was published in 1972 in Public Opinion
Quarterly
It’s the ability to tell us what issues are
important.
6.
7. ASSUMPTIONS:-
Agenda setting theory is based on few
assumptions.They are:-
The press and the media do not reflect
reality, they only filter and shape it.
Media concentrates on few issues which leads
the public to believe those issue to be
important.
8.
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16.
17. CRITICISM
Media users not ideal, people may not pay
attention to details.
Effect is weakened for people who have
made up their mind.
Media can’t create problems.They can only
alter the awareness, Priority etc.
19. CITATIONS/BIBLIOGRAPHY
Communication theory ( Javed Shaikh)
Mass communication theory (Uma Narula)
www.wikipedia.in
https://masscommtheory.com/theory-
overviews/agenda-setting-theory/
Journalism quarterly ( A study of local agenda
building) by David Weaver & S.N. Elliott
21. PRESENTED BY:-
JOYDEV MAJUMDAR
1703DJMC05
DEPT. OF JOURNALISM AND MASS COMMUNICATION
CENTRAL UNIVERSITY OF ORISSA
GUIDED BY :-
SOURAV GUPTA
ASST. PROFESSOR
DEPT. OF JOURNALISM AND MASS COMMUNICATION
CENTRAL UNIVERSITY OF ORISSA