On Line Basics LinkedIn Facebook Twitter_Joyce M Sullivan NYPL SIBL 2010 05 19

Basics of Online Social Media

Taking Control of Your OnLine ‘You’

Joyce M Sullivan Consulting
http://joycemsullivan.com
Designed for: New York Public Library
Science, Industry, Business Library
Wednesday, May 19, 2010
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Thursday, June 3, 2010 1

Agenda: LinkedIn - Facebook - Twitter
 Overview


 Creating your Online You
 ‘Finding’ yourself online
 Answering your own five key questions

 LinkedIn - The Basics

 Facebook - The Basics

 Twitter - The Basics

 What’s Next – Taking Control of Your Online You

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Years to Reach 50 millions Users
•Radio (38 Years)

•TV (13 Years)
•Internet (4 Years)
•iPod (3 Years)
•Facebook (added
100 million users in less
than 9 months)

•iPhone (applications
hit 1 billion in 9 months)


A 2009 US Department of
Education study revealed
that on average, online
students out-performed
those receiving face-to-face
instruction
1 in 6 higher education
students are enrolled in online
curriculum

80% of companies use
LinkedIn as their
primary tool to ﬁnd
employees


More than 1.5 million pieces
of content (web links, news
stories, blog posts, notes,
photos, etc.) are shared on
Facebook…daily.

In the near future,
we will no longer
search for products 24 of the 25 largest
and services. Rather, newspapers are
experiencing record
they will ﬁnd us via declines in circulation
social media. because we no longer
search for the news; the
news ﬁnds us.


25% of search results
for the World’s Top 20
largest brands are
links to user-
generated content.
People care more
about how their
social graphs rank
products and
services than how
Google ranks
them


25% of Americans
watched a short video Hulu has grown from
in the past month…on 63 million total
their phone streams in April 2008
to 373 million in April
2009

35% of book sales on
Amazon are for the
Kindle


Generation Y and Z consider e-mail
passé…In 2009, Boston College
stopped distributing e-mail
addresses to incoming freshmen.

What happens in Vegas stays… on
YouTube, Flickr, Twitter, and Facebook
Wikipedia has over 13 million
articles. Some studies show it’s
more accurate than Encyclopedia
Britannica. And 78% of these The 2nd largest search
articles are non-English. engine in the world is
YouTube


Facebook users
translated the site from
English to Spanish using
a Wiki. It took them less
than 4 weeks and cost
Facebook $0.

34% of bloggers
post opinions
about products &
brands.


There are over
200,000,000 Blogs
54% = The number of
bloggers who post content
or tweet daily

Because of the
speed in which
social media
enables
If you were paid a $1
communication,
for every time an
article was posted on word of
Wikipedia, you would mouth now
earn $156.23/hour becomes
world of
mouth


Overview
So many online tools, so little time

 You’re heard about all the ‘online sites’ you should be on.
 Well, how do you know which ones?
 Depends on:
 who you are

 what you have to say

 who you’re trying to reach

 how ‘they’ like being reached

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Your online you...Things to think about

 If you think ..”I don’t do online” think again....
 You’re “online” whether you realize it or not
 Own your online identify
 Have your ‘online you’ work for you

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Own and Control Your Online Presence
Are you ‘“Google-able”?

 Go to: www.google.com or other search engine: e.g. yahoo, aol
 Type in: Your Name in quotes (include quotes in search)
 Example: “Mary Jane Smith”
 Hit: Search
 Review: 1 - 2 pages of search results
 Count: How many of these are You?
 Findings: _ of _________ searches in __ pages
 Getting Higher ‘Hits’:
 (Number of times ‘you’ actually appear in online search results)
 Own and Control Your Online Presence:
 Directly increasing your ‘findability’ by recruiters and others you target

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Getting your OnLine Presence Known
and more ‘google-able’

Recommend using same: image, name, bio, custom web link

 Picture: use same image across sites
 User Name: use same user name across online sites
 Check for your user name preference availability across all social
networking sites http://namechk.com
 Profile: consistent ‘bio’ across sites
 LinkedIn web link:
 Customize your web link with your name
 Add web link as part of your email ‘signature’ – encourages
contacts to ‘click’ on it
 Additional ‘clicks’ moves you up in google search list

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http://namechk.com

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LinkedIn / Facebook / Twitter - Taking Control of Your Online ‘You’

Five Questions to Ask yourself?
Why be ‘online’? Answering your own five key questions

‘Finding’ yourself online – How do you know if you are ‘out there’

1. Why should I be online?
2. What do I have to say?
3. Who am I trying to reach?
4. How do I find ‘them’?
5. How do I connect and engage?

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Why be Online? - Five Key Questions to Ask Yourself

1. Why should I be online?
- Reach family and friends
- Find former contacts and colleagues
- Find job leads
- Join an online community
- Start an online community

2. What do I have to say?
- Expertise in certain topics
- Job Leads
- Contacts to share
- Questions to have answered

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3. Who am I trying to reach?
- College contacts

- Former colleagues

- Industry contacts

- Hiring managers
4. How do I find ‘them’?

- LinkedIn Searches

- LinkedIn Direct Contacts – 1st degree

- LinkedIn 2nd or 3rd degrees

- LinkedIn Groups

- Advanced Searches

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5. How do I connect and engage?
- LinkedIn Invites
- LinkedIn Referrals
- LinkedIn Direct Messages
- LinkedIn Groups Messages
- Request for Recommendations
- Facebook Groups
- Facebook ‘Fan’ Pages (Now called ‘Like’ pages)
- Twitter groups

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In your web browser, type in: linkedin.com
You’ll see this page

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Edit my Profile

Your target profile
description

IMPORTANT
Add your photo
‘headshot’

Your ‘twitter’ like
Add current & status (140 chars)
past jobs,
education,
websites

IMPORTANT
Customize your
Webpage link

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LinkedIn Custom Web Address

 Create Account www.linkedin.com
 On left side tool bar go to: ‘Profile’ / ‘Edit My Profile’
 Go to ‘Public Profile’ (near bottom left of page)
 Edit section with name: www.linkedin.com/in/xxxxxxxxxxxxx
 Public LinkedIn Profile / Customized web address:
 www.linkedin.com/in/joycemsullivan
 Most LinkedIn Public Profiles have been indexed by major
search engines
 Your Public Profile is a version of your LinkedIn Profile that
a visitor can see without being signed in to LinkedIn

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FIRST: Set Your Preferences
In “Account & Settings”

Select your Language
preference
Home Page

Add your ‘Status’
Update (140 char)

Find out “Who’s viewed
Your profile?”

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Groups in
42 Languages

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LinkedIn Blog User Tips


LinkedIn User Tips: http://blog.linkedin.com
 What recruiters look for in a LinkedIn profile: 8 tips
 5 LinkedIn tips on effective personal branding
 Ten tips to enhance your job search on LinkedIn
 5 ways to get more from your LinkedIn Groups

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LinkedIn Groups
Group Types Total Groups Location

All Groups 381,764 http://bit.ly/LI_AllGroups

Alumni Groups 72,446 http://bit.ly/LI_AlumniGroups

Corporate Groups 37,722 http://bit.ly/LI_CorporateGroups

Conference Groups 7,485 http://bit.ly/LI_ConferenceGroups

Networking Groups 107,519 http://bit.ly/LI_NetworkingGroups

Non-Profit Groups 32,298 http://bit.ly/LI_NonProfitGroups

Professional Groups 101,347 http://bit.ly/LI_ProfessionalGroup

Other Groups 22,825 http://bit.ly/LI_OtherGroups

Languages 42 Languages

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LinkedIn Groups by Language
Groups can also be selected by Language and by Type
Languages Total Groups Location Languages Total Groups Location
English 240,817 http://tiny.cc/EnglishLIGroups Korean 11 http://tiny.cc/KoreanLIGroups
German 407 http://tiny.cc/GermanLIGroups Latvian 3 http://tiny.cc/LatvianLIGroups
French 2,250 http://tiny.cc/FrenchLIGroups Lithuanian 68 http://tiny.cc/LithuanianLIGroups
Spanish 3,561 http://tiny.cc/SpanishLIGroups Malay 4 http://tiny.cc/MalayLIGroups
Albanian 10 http://tiny.cc/AlbanianLIGroups Malayalam 1 http://tiny.cc/MalayalamLIGroups318
Armenian 3 http://tiny.cc/ArmenianLIGroups Norwegian 280 http://tiny.cc/NorwegianLIGroups
Bosnian, Croatian, Serbian 69 http://tiny.cc/BosCroSerbLIGroups Polish 122 http://tiny.cc/PolishLIGroups
Chinese (Simplified) 148 http://tiny.cc/ChineseSimplifiedLIGroups Portuguese 1,583 http://tiny.cc/PortugueseLIGroups
Chinese (Traditional) 31 http://tiny.cc/ChineseTraditionalLIGroups Romanian 273 http://tiny.cc/RomanianLIGroups
Czech 107 http://tiny.cc/CzechLIGroups Russian 171 http://tiny.cc/RussianLIGroups
Danish 760 http://tiny.cc/DanishLIGroups Slovak 36 http://tiny.cc/SlovakLIGroups
Dutch 7,534 http://tiny.cc/DutchLIGroups Swedish 442 http://tiny.cc/SwedishLIGroups
Finnish 113 http://tiny.cc/FinnishLIGroups Tagalog 3 http://tiny.cc/TagalogLIGroups
Greek 57 http://tiny.cc/GreekLIGroups Tamil 8 http://tiny.cc/TamilLIGroups
Hindi 22 http://tiny.cc/HindiLIGroups Telugu 9 http://tiny.cc/TeluguLIGroups
Hungarian 46 http://tiny.cc/HungarianLIGroups Thai 7 http://tiny.cc/ThaiLIGroups
Icelandic 13 http://tiny.cc/IcelandicLIGroups Turkish 177 http://tiny.cc/TurkishLIGroups
Italian 1,187 http://tiny.cc/ItalianLIGroups Ukrainian 21 http://tiny.cc/UkrainianLIGroups
Japanese 55 http://tiny.cc/JapaneseLIGroups Vietnamese 35 http://tiny.cc/VietnameseLIGroups
Kannada 7 http://tiny.cc/KannadaLIGroups

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Create Your Own LinkedIn Group

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LinkedIn Guides & FAQs

YouTube ‘How to Set Up a LinkedIn Account”*
http://tiny.cc/YouTubeLinkedInAcctSetUp

LinkedIn Customer Service Center
http://tiny.cc/LinkedInCustomerSvcCenter

*YouTube video created by
www.sitereference.com

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LinkedIn - Next Steps
 Log on to www.linkedin.com
 Complete your Profile including
 Custom weblink set up (onetime)
 Update status message (weekly)
 Accounts & Settings
 Privacy Settings (LinkedIn home page, upper right)
 Connections Browse
Profile Views


 Profile and Status Updates
 Group selections http://www.linkedin.com/groupsDirectory
 Check LinkedIn Blog for tips http://blog.linkedin.com
 Check LinkedIn regularly (daily, weekly) for what’s happening
 Start activity on LinkedIn and others will follow you
 Accept invite from people who invite you connect with you on Linking
 Invite professional connections to join your network on LinkedIn
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go to: Twitter.com

Create your account

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Tweeting Your Tweeps - Understanding Twitter Lingo

Like most online communities, the Twitter world has developed
its own unique language. Here are the basics:

 Tweet - Another word for a 140-character update.
 Tweeps/Tweeple - Short for “twitter people.” Your friends
and followers in the twitter community.
 Hashtag - A hashtag is used to keep track of a topic that
many people are talking about. The hashtag is the pound
sign (#) followed by the chosen descriptive word of the
topic. As an example, during the Blissdom conference,
whenever someone wrote something about the conference,
they would end their tweet with this - #blissdom09.
 DM - Stands for direct message. You can send a direct
message to any of your twitter followers. DMs are private
between the sender and receiver.
 RT - Stands for Re-Tweet. A retweet is when you copy and
paste something someone else said and tweet it yourself.
When you retweet, it is common to put RT followed by the
original tweeters name and the tweet.
 Fail Whale - When something goes wrong on the backend
of twitter, or when too many people are using it at the same
time, you will automatically be redirected to the page
(shown to the right) That is called the “Fail Whale.”

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‘HOME’: ONLY YOU SEE this page when you click ‘Home’
These ‘Tweets’ are from only those you are ‘following’

Click here to
find out where you’re mentioned Click here to view your DMs
(private) tweets

Search: hashtag with topic
i.e. #FWA, #CPA, #socialmedia

View topics on Twitter
getting lots of traffic

View info on those you ‘follow’

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Your public Profile page. What everyone sees when they log on to your
twitter site: http://twitter.com/joycemsullivan

Follow

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Follow anyone on Twitter from
their public profile page

See who they’re following
Follow

See who’s following
them

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Twitter-ese
 What is a Twitter Status Update or ‘Tweet’?
 Twitter always asks the question, "What are you doing?" Each answer to that question is considered a Twitter status update, or what people often
call a "tweet" of 140 characters or less

 Why 140 characters?
 The standard text message length in most places is 160 characters per message. Twitter reserves 20 characters for people's names.

 What is a Re-tweet ‘RT’?
 Retweets is when you copy and re-post (or re-tweet) someone else’s Twitter status update. This is standard Twitter etiquette by listing RT followed
by the @username with the repost

 What are hashtags ‘#’?
 Hashtags: A hashtag is similar to other web tags- it helps add tweets to a category. Hashtags have the 'hash' or 'pound' symbol (#) preceding the
tag, like so: #traffic, #followfriday, #hashtag. Hashtags can occur anywhere in the tweet: some people just add a # before a word. Take a look at
the third party site, hashtag.org, to get an idea of popular hashtags used on Twitter.

 What is an @Reply?
 An @reply is any Twitter update that begins with @username;
 Twitter folks wanted to talk to each other so they started using the @+username+message to designate their message as a reply to another
person.

 What is a mention?
 A mention is any Twitter update that contains @username in the body of the tweet.
 If you include more than one person in your update and you use the @username format, that person will also see the update in their replies tab.

 How do replies and mentions work?
 All tweets containing @username are collected for you, accessible by a link in your sidebar. Click on your user name to see all replies made to you,
and mentions of your user name.

 What is a direct message? (DM) Private Twitter Messages
 In addition to public updates and @replies, you can send followers private tweets, called direct messages, too. If someone is following you, you
can send a direct message from the web via the "message" link on the profile page.

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Facebook is a social networking website that is operated and privately owned by Facebook, Inc.

Since September 2006:
- Anyone who confirms themselves to be 13+ with a valid e-mail address can become a Facebook user.
- Users can add friends, send them messages, update their personal profiles
- Users can join networks organized by workplace, school, or college.

The website's membership was initially limited by the founders to Harvard students, but was expanded to
other colleges in the Boston area, the Ivy League, and Stanford University.

It later expanded to include any university student, then high school students, and, finally, to anyone aged
13 and over.

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If Facebook were a country it
would be the world’s 4th
largest (between the United
States and Indonesia)

Russia has the most But some sources say China’s
engaged social media QZone is larger with over 300
audience, with visitors
million using their services
spending 6.6 hours and
viewing 1,307 pages per
month...Vkontakte.ru is the
world’s #1 social network site


http://mashable.com

Mashable is an internet news blog, started by Pete Cashmore in July
2005. With a reported 7+ million monthly pageviews, it tanks as one of
the largest blogs on the internet.

Mashable regulary writes about YouTube, Facebook, Google, Twitter,
MySpace, Apple and startups.

Mashable is popular on many social networks. As of December 21,
2009, it has over 1.8 million Twitter followers, over 90,000 fans on
Facebook, and over 330,000 RSS subscribers.


Thank you!

 I appreciate receiving your feedback to continue to improve this workshop for future sessions
 Please send comments, questions to:
 Joyce.Sullivan1@gmail.com
 Please include:
 Your name
 Your email address
 Comments, questions

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Sources


On Line Basics LinkedIn Facebook Twitter_Joyce M Sullivan NYPL SIBL 2010 05 19

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