Book Building Process In IPO

1. BOOK BUILDING
Presented By,
R.JOTHIVEL MBA,.
Department Of Management Studies
J.J.CET

2. Book Building Meaning
• Book building refers to the process of generating,
capturing, and recording investor demand for
shares during an Initial Public Offering (IPO), or
other securities during their issuance process, in
order to support efficient price discovery.

3. Definition
• SEBI guidelines, 1995 defined book-building
as “a process undertaken by which a demand
for the securities proposed to be issued by a
body of corporate is elicited and built up and
the price for such securities is assessed for the
determination of the quantum of such
securities to be issued by means of a notice,
circular, advertisement, document or
information memoranda or offer document”.

4. Example
• Book building is actually a price discovery method. In this
method, the company doesn't fix up a particular price for
the shares, but instead gives a price range, e.g. Rs 80-
100.
When bidding for the shares, investors have to decide at
which price they would like to bid for the shares, for e.g. Rs
80, Rs 90 or Rs 100. They can bid for the shares at any
price within this range.
• Based on the demand and supply of the shares, the final
price is fixed. The lowest price (Rs 80) is known as the
floor price and the highest price (Rs 100) is known as cap
price.

5. Characteristics Of Book Building
 Tendering process
 Floor Price
 Minimum Price Level
 Price Band
 Lower Band
 Higher Band
 Bid
 Bid Cum Application Form
 Allotment
 Participants

6. Process
Issuer Company
Book Runner
Syndicate Member
Mutual Stock Advisors Institutional Foreign
Funds Broker Investors
Institutional
Investors

8. Book Building Process
The Issuer who is planning an offer nominates lead merchant
banker(s) as 'book runners'.
• The Issuer specifies the number of securities to be issued and
the price band for the bids.
• The Issuer also appoints syndicate members with whom
orders are to be placed by the investors.
• The syndicate members input the orders into an 'electronic
book'. This process is called 'bidding' and is similar to open
auction.
• The book normally remains open for a period of 5 days.
• Bids have to be entered within the specified price band.
• Bids can be revised by the bidders before the book closes.

9. Con…
• On the close of the book building period, the book runners
evaluate the bids on the basis of the demand at various
price levels.
• The book runners and the Issuer decide the final price at
which the securities shall be issued.
• Generally, the number of shares are fixed, the issue size
gets frozen based on the final price per share.
• Allocation of securities is made to the successful bidders.
The rest get refund orders.

10. Types of Book-Building
• The Companies are bound to adhere to the
SEBI’s guidelines for book building offers in
the following manner:
• 75% book building
• 100% book building

11. THANK YOU