This document discusses how a "perfect storm" or "tsunami" of technological and business changes will drastically impact product development processes. It argues that linear development processes will become obsolete as flexibility, modularization, new business models, data-driven approaches, and global connectivity reshape how products are created. Specifically, it predicts that digital business will require 50% less business process workers but 500% more digital jobs. The document urges readers not to worry and to choose to act on these changes rather than passively experience their effects. It concludes that there is still time to choose how to respond to the "perfect storm" approaching the field of product lifecycle management (PLM).