All You Need To Know About Pinterest
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So much internets, so little time! All you need to know about the oh-so-trendy photo-sharing social network, Pinterest to sell it to your clients in 28 slides.
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All You Need To Know About Pinterest
- 1. All You Need To Know About Brought to you by Singapore
- 2. What is Pinterest? Pinterest is a pin-board style photo sharing network. Discover photos you love or are inspired by Organize them into thematic pinboards Share them easily with your friends
- 3. Why Pinterest? It is currently the third most popular social network in the US and the 6th most popular in Singapore (Alexa Rankings). Sta$s$cs accurate as of 9 April 2012
- 4. Pinteresting Facts 2012 Pinterest Sta$s$cs-‐ US Source: Modea [Tech Crunch, ComScore, Shareholic Blog]
- 5. Pinterest for Personal use
- 7. How to start pinning Pinterest is still a closed community therefore users will have to request for an invite from existing users in order to join.
- 8. Logging into Pinterest Pinterest is integrated with Facebook & Twitter, therefore users are able to utilize the shared login to sign in. Users are also able to share Pinterest activities on their Facebook timeline.
- 9. Pinterest on Mobile Users are also able to access Pinterest via mobile through an iPhone app or their mobile-optimized website.
- 10. How to Pin things Search for photo inspirations via your Home Page dashboard 4 Most popular lists 1 Keyword Search 5 Manual Upload 3 Themed Categories 2 Re-pin from users you follow
- 11. How to Add a Pin • via user submitted images. • via direct URL. • via PinIt bookmarklet – a plugin that’s added to users’ browsers when they sign up for Pinterest. • PinIt button – works like a Facebook share button A Pin
- 12. Pinterest and your brand
- 14. Brand Pinboard
- 15. Using Pinterest as a brand User Generated Content Enabling and involving users in your community to contribute their own pins. Note: Administrative access can only be given manually via email
- 16. Using Pinterest as a brand Feature visual content Product catalogs or infographics & data charts
- 17. Using Pinterest as a brand Add a pin-it Button to your website Integrate pinterest to your website for greater reach and allow visitors to share visual content through a Pinterest Share button
- 18. Using Pinterest as a brand Gift Ideas Add price-tags to your product listings and link them to your e-commerce portal to track ROI
- 19. Using Pinterest as a brand Hosting Contests Ask users to create a pinboard to demonstrate what they love about your brand, products or services
- 20. Using Pinterest as a brand Videos Upload interactive content in the form of brand videos to Pinterest - integration with Youtube allows users to watch the videos on Pinterest however present categorization is primitive
- 21. Why does Pinterest matter? As a Traffic Driver 1 Pinterest is more effective than driving traffic than compared to other social media sites Links 2 Using the ‘Pin It’ button will allow your pins to link back to the source (your website) and encounter more of your content with just one click. Leads 3 Pinterest will soon start contributing to lead generation Social Sharing Pinterest connects with Facebook enabling users to automatically post pins 4 onto their Facebook feed for others to see (greater reach)
- 22. Tracking Influence on Pinterest Pinreach uses a Klout-score model to track influence & reach of Pinterest users
- 23. Case Studies Kotex Sending brand influencers custom goodie bags with things they love on Pinterest
- 24. Case Studies Peugeot Created a series of boards with missing pins for a treasure hunt
- 25. Case Studies Fashion Fast Forward Singapore 45 participants – contest ran for 2 weeks
- 26. Case Studies GSD&M (US Digital Agency) Created thematic Pinterest Boards in anticipation of SXSW
- 27. Pinterest & Terms of Service Because Pinterest’s social network is based on a photo-sharing model, concerns have been raised with regards to usage of copyright of images without permission. Pinterest Terms of Service prohibits such behavior and addresses the issue through a combination of an ‘opt out’ model for sites who do not want their products feature on Pinterest, as well as encouraging crediting of image sources.
- 28. Credits CNN.com, Pinterest.com,Mashable.com, PSFK.com, Digitalbuzzblog.com, Hubspot.com, Etsy.com, Pinreach.com, Adage.com Brought to you by JOSIE KHNG Social Media Specialist | @omgitsjosie | pinterest.com/omgitsjosie| josie.khng@tribalddb.com.sg