Marketing to Asia - What to Know, What to Do

•

305 gostaram•47,768 visualizações

This presentation accompanies an article I wrote for Entrepreneur Magazine at http://www.entrepreneur.com/article/252992. I've been running a digital marketing agency in Hong Kong for the past 3 years and have done business in China, Japan, Singapore, Korea, Vietnam, Singapore, and more. Here are some of the things I've learned about doing business in Asia, and some tips when it comes to marketing in the region.

Marketing Negócios

@joshsteimle
Marketing to Asia
What to Know, What to Do

@joshsteimle
“Thosewho havea'why'
tolive, can bearwith
almostany‘how'.”
—ViktorFrankl

@joshsteimle
Why? Becauseloadsof
people withmoney.

@joshsteimle
Why? Becauseloadsof
people who needstuff.

@joshsteimle
Fourlargest countries:
1. China,1.357B
2. India, 1.252B
3. U.S., 318.9M
4. ?
Source: Wikipedia

@joshsteimle
Fourlargest countries:
1. China,1.357B
2. India, 1.252B
3. U.S., 318.9M
4. Indonesia,253.6M
Source: Wikipedia

@joshsteimle
SoutheastAsia,618M
Source: Wikipedia

@joshsteimle
7.4Billion
WorldPopulation, 2015
Source: http://www.worldometers.info/world-population/

@joshsteimle
4.3Billion
Asia Population,2013
Source: http://www.worldpopulationstatistics.com/asia-population-2013/

@joshsteimle
4.9Billion
Asia Population,2030
Source: http://en.wikipedia.org/wiki/World_population

@joshsteimle
525Million
Asia MiddleClass,2013
Source: http://www.ey.com/GL/en/Newsroom/News-releases/News_By-2030-two-
thirds-of-global-middle-class-will-be-in-Asia-Paciﬁc

@joshsteimle
3.1Billion
Asia MiddleClass, 2030
Source: http://www.ey.com/GL/en/Newsroom/News-releases/News_By-2030-two-
thirds-of-global-middle-class-will-be-in-Asia-Paciﬁc

@joshsteimle
9.4%
Asia-PacificInternetPenetration,2005
Source: http://www.itu.int/en/ITU-D/Statistics/Pages/stat/default.aspx

@joshsteimle
38.8%
Asia-PacificInternetPenetration,2015
Source: http://www.internetworldstats.com/stats3.htm

@joshsteimle
344 Million
Asia-PacificInternetUsers,2005
Sources: Internet Telecommunications Union http://www.itu.int/en/ITU-D/
Statistics/Pages/stat/default.aspx, We Are Social SG http://wearesocial.net/blog/
2013/03/state-social-asia-march-2013/

@joshsteimle
1.56Billion
Asia-PacificInternetUsers,2015
Source: http://www.internetworldstats.com/stats3.htm

@joshsteimle
0
Asia-Pacific MobileInternetUsers,2005
Sources: Internet Telecommunications Union http://www.itu.int/en/ITU-D/
Statistics/Pages/stat/default.aspx, We Are Social SG http://wearesocial.net/blog/
2013/03/state-social-asia-march-2013/

@joshsteimle
1.02Billion
Asia-Pacific MobileInternetUsers,2015
Source: http://www.emarketer.com/Article/Asia-Paciﬁc-Boasts-More-Than-1-
Billion-Smartphone-Users/1012984

@joshsteimle
SoAgain,WhyAsia?
1. Lots ofpeople
2. Growingmiddleclass
3. Online

@joshsteimle
HongKong +Shenzhen
UniquelypositionedforIoT,
hardwarestartups.

@joshsteimle
Taiwan
Manufacturingknow-how.

@joshsteimle
Singapore
Marketingandmedia.Gatewayto
SoutheastAsia.

@joshsteimle
Pros
1. Location
2. Rule oflaw
3. English
4. Easeofdoingbiz

@joshsteimle
ButChinagotthemloads
ofpeople.

@joshsteimle
ChinaChallenges
1. Language
2. Rules
3. Old boys network
4. Culture
5. Internet

@joshsteimle
Banking
Canbea pain,justlike everywhere else.

@joshsteimle
10Things ToUnderstand
BeforeMarketingtoAsia

@joshsteimle
2.Everyone’sthesame,
everyone’s different

“Pepsibringsyour
ancestors backfromthe
dead”

@joshsteimle
4. Somebusinesses
transfer,somedon’t

@joshsteimle
5 MarketingTips
WhendoingbusinessinAsia

@joshsteimle
3. Localize
Languageandculture

@joshsteimle
5. Mobilefirst
Butdon’tignoretraditional

@joshsteimle
Questions?
Twitter: @joshsteimle
Blog:joshsteimle.com

Mais conteúdo relacionado

Semelhante a Marketing to Asia - What to Know, What to Do

In 2013 I moved my family to Hong Kong to open my digital marketing agency's first international office. This slide deck was used for a presentation at the San Francisco office of InvestHK on Nov 3rd, 2015, to explain why I chose Hong Kong for my business, and why I believe Hong Kong is a compelling first option for other businesses looking to expand to Asia. In the presentation I talked about the startup scene in Hong Kong, ease of doing business, and what it's like to live and work in Hong Kong. You may also be interested in my article in Entrepreneur at http://www.entrepreneur.com/article/252992.

Why Hong Kong? Expanding Your Business to Asia.

Josh Steimle

Verdis Norton Launch Presentation

✭Tammi Gates✭

This presentation offers 11 places to look for good ideas for news stories. It also encourages journalism students to always be on the hunt for story ideas and to ask "why?" and "who benefits?" It goes with Chapter 2 of Reporting and Writing News: A Basic Handbook by Peter Eng and Jeff Hodson. Professor Linda Austin prepared it for her JNL-1102 reporting students at the National Management College in Yangon, Myanmar, in July 2015.

Top 11 Places to Find Good Story Ideas - JNL-1102 - Reporting and Writing I -...

Linda Austin

The Search Globalizes

Shawn Lim

ASEA Presentation by Verdis Norton where It all Began and Now Making HIstory

Steve Ottewell

IMC 611 Market Research Proposal for Trout Unlimited (Week 3 Assignment)

Stephanie Marchant

Semelhante a Marketing to Asia - What to Know, What to Do (6)

Why Hong Kong? Expanding Your Business to Asia.

Verdis Norton Launch Presentation

Top 11 Places to Find Good Story Ideas - JNL-1102 - Reporting and Writing I -...

The Search Globalizes

ASEA Presentation by Verdis Norton where It all Began and Now Making HIstory

IMC 611 Market Research Proposal for Trout Unlimited (Week 3 Assignment)

Mais de Josh Steimle

7 Systems of Influence Overview - From Webinar with Adrian Dayton

Josh Steimle

Slides from my presentation on personal branding and LinkedIn, delivered 26 June, 2018 at SLCC in Sandy, Utah. The first part focuses on creating a powerful personal brand that aligns with your business interests. The second part is all about how to make sure your LinkedIn profile is optimized and aligned with your personal brand, how to make meaningful, high quality connections, and create compelling content.

Personal Branding for LinkedIn at SLCC

Josh Steimle

Slides from my presentation on personal branding and LinkedIn, delivered 25 June, 2018 at MX in Lehi, Utah. The first part focuses on creating a powerful personal brand that aligns with your business interests. The second part is all about how to make sure your LinkedIn profile is optimized and aligned with your personal brand, how to make meaningful, high quality connections, and create compelling content.

Personal Branding for LinkedIn at MX

Josh Steimle

Slides from my presentation on personal branding and LinkedIn, delivered 05 June, 2018 at Silicon Slopes in Lehi, Utah. The first part focuses on creating a powerful personal brand that aligns with your business interests. The second part is all about how to make sure your LinkedIn profile is optimized and aligned with your personal brand, how to make meaningful, high quality connections, and create compelling content.

Personal Branding for LinkedIn at Silicon Slopes

Josh Steimle

6 Ways Nonprofit and NGOs Can Imitate Journalists For Crowdfunding Success

Josh Steimle

In May, 2017 I had the opportunity to go "home" to BYU-Idaho (formerly Ricks College) where I graduated 20 years earlier in 1997 and speak at the Power 2 Become (P2B) event. I was asked to speak on "networking" and gave these tips based on my experiences as an entrepreneur and journalist. Some of the content may be "interesting" to a secular audience given the religious nature. To give context, BYU Idaho is a religious school, owned by The Church of Jesus Christ of Latter-day Saints (aka "Mormons") so I felt free to share content I wouldn't normally share with any other business audience. You can watch the accompanying video of my presentation at https://youtu.be/tbVoRsI0p1Q.

Networking For Students: Josh Steimle at P2B, BYU Idaho

Josh Steimle

Want more tips like this? Sign up for my newsletter at joshsteimle.com. These are the slides from my presentation at Content Marketing Conference 2016 in Las Vegas in May, 2016. As a writer who has contributed over 200 articles to publications like Forbes, Inc., Mashable, TechCrunch, Entrepreneur, Time, and more, and also as a marketer who has to pitch content to other writers, I'm able to talk about what a bad pitch looks like and how you can use infographics, data, and other tools to increase the chance your content gets into the mainstream media.

Insider PR Tips - How to Get Your Content in Forbes, Inc., Mashable, TechCrun...

Josh Steimle

Media Insider Tips: Get Big Press With Minimal Time

Josh Steimle

TEDx - How Will I Educate My Children?

Josh Steimle

Mais de Josh Steimle (9)

7 Systems of Influence Overview - From Webinar with Adrian Dayton

Personal Branding for LinkedIn at SLCC

Personal Branding for LinkedIn at MX

Personal Branding for LinkedIn at Silicon Slopes

6 Ways Nonprofit and NGOs Can Imitate Journalists For Crowdfunding Success

Networking For Students: Josh Steimle at P2B, BYU Idaho

Insider PR Tips - How to Get Your Content in Forbes, Inc., Mashable, TechCrun...

Media Insider Tips: Get Big Press With Minimal Time

TEDx - How Will I Educate My Children?

Último

Creator Influencer Strategy Master Class - Corinne Rose Guirgis

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

AI is transforming the marketing landscape by pioneering the creation of dynamic marketing videos, crafting compelling stories in real-time, and developing automated, personalized responses based on intricate customer data analysis. With advanced machine learning and natural language processing capabilities, AI tools are now adept at producing engaging and highly targeted video content that resonates with the audience's specific interests and behaviors. These AI systems can analyze viewer reactions and engagement metrics to refine video elements, ensuring each story is more captivating than the last. Furthermore, AI excels in real-time storytelling, adapting narratives on the fly to maintain viewer interest and engagement. It can also interpret and respond to customer interactions with personalized messages, offering solutions, recommendations, or information tailored to each individual's unique journey and preferences. This level of personalization and adaptability in video marketing was once a distant dream but is now a powerful reality, thanks to AI's continuous evolution and learning.

Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"

No Cookies No Problem - Steve Krull, Be Found Online

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually. In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with: • Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes • A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success • Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast

Pillar-Based Marketing Master Class - Ryan Brock

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

How to Create a Social Media Plan Like a Pro - Jordan Scheltgen

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Look to the horizon of SEO, starting with effective competitive benchmarking to level-set executives, mitigate escalations, identify algorithm updates, and point to content gaps. Witness how the pioneering trends set by China's e-commerce landscape have been a portend for global SEO. Consider what may come from Generative AI and ultimately Artificial General Intelligence AGI. Key Takeaways: 1. Clear competitive benchmarking 2. Google mirroring Baidu's evolution 3. The advent of personal AI assistants

Navigating the SEO of Tomorrow, Competitive Benchmarking, China as an e-Comme...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Instant digital issuance (IDI) creates a pre-activated digital version of a new or reissued card before physical card delivery. These digital cards, available for immediate use in a digital wallet for online shopping, are highly popular with consumers, especially younger, tech-savvy cardholders. The right customer communications for Instant Digital Issuance (IDI) can boost engagement and spend. Our card marketing experts have assembled an IDI overview with definitions and best practices for the critical first touch, including examples from Chase, SoFi, Venmo, Affirm, Bank of America and Chime.

Instant Digital Issuance: An Overview With Critical First Touch Best Practices

Media Logic

This dynamic keynote by Susan Diaz, the visionary behind PeacefulAIMarketing.com is tailored for small marketing teams (1-10) keen to implement the transformative power of AI into their day to day marketing. Starting from leveraging artificial intelligence as a strategic co-pilot, Susan will guide attendees through creating a foundational level of AI literacy within teams, preparing them to navigate and harness AI's potential confidently. Discover the importance of optimizing workflows before picking tools for automation. Susan will walk through the innovative use case of the custom GPT for podcast pre-production in MyShowrunner.com. Additionally, learn how AI can collapse time, enhancing both work efficiency and personal productivity. This session promises actionable insights for marketing professionals ready to accelerate growth and achieve a 100x impact in their strategies and execution. Join us to transform your marketing team into a powerhouse of innovation and success. Key Takeaways: 1. Empowering Teams with AI Co-Pilot: Discover how integrating AI as a co-pilot in your marketing efforts not only enhances creativity and efficiency but also cultivates a foundational AI literacy among team members. 2. Optimizing Workflows Before Automation: Learn the critical step of mapping and understanding your workflows before jumping into automation. 3. Collapsing Time with AI: Explore the transformative potential of AI to collapse time, both in professional settings and personal efficiency. And then start thinking about how to use your saved time to solve big, hairy problems using your core skills.

The 100x Factor Growth with AI - Susan Diaz

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Alpha Media March 2024 Buyers Guide.pptx

Dave McCallum

Leverage generative AI to further creativity and productivity in every marketing setting.Come learn how anyone — 🎨 graphic and 🖊️ copy consultants to CEOs — can Supercharge Creativity with Enterprise-Worthy Generative AI by designing AI systems to power their originality and 10x output. Key Takeaways: Learn new workflows and tools to leverage in marketing initiatives to be more creative — faster, better, and with further reach.Add meaningful video concepts to marketing initiatives and walk away with products and workflowsLearn the Man of the World Media Method for brand creation

Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Let’s be honest. Improvements in search rankings and organic traffic don’t always translate into sales. Yet, you spend the majority of your SEO resources on driving rankings and traffic. What if you built your SEO content with conversion in mind from the beginning? You’d generate more organic traffic that actually converts into revenue! Join 20-year search marketing veteran as he unveils his framework for developing SEO content with conversion in mind every step of the way ‒ from keyword strategy to content development and publication. Takeaways: Tactics and benchmarks for SEO content that converts in 2024 Page layouts and content formats that convert organic traffic Crafting keyword strategy and calls-to-action for conversion

SEO for Revenue, Grow Your Business, Not Just Your Rankings - Dale Bertrand

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

(Vivek)Call Us, 8448380779,Call girls in Delhi NCr – We Offer best in class call girls. escort Service At Affordable Price At low Rate with Space Night 8000 We Are One Of The Oldest Escort and Call girls Agencies in Delhi. You Will Find That Our Female Escorts Are Full Of Fun, Sexy And They Would Love Enjoy Your Company. We Have A Fantastic Selection Of Escort Ladies Available For In-Calls As Well As Out-Calls. Our Escorts Are Not Only Beautiful But All Have Great Personalities Making Them The Perfect Companion For Any Occasion. In-Call:- You Can Come At Our Place in Delhi Our place Which Is Very Clean Hygienic 100% safe Accommodation. Out-Call:- You have To Come Pick The Girl From My Place We Are Also Provide Door Step Services (Delhi Ncr, Noida, Gurgaon, Faridabad, Ghaziabad Note:- Pic Collectors Time Passers Bargainers Stay Away As We Respect The Value For Your Money Time And Expect The Same From You Hygienic:- Full Ac room And Clean Rooms Available In Hotel 24 * 7 Hourly In Delhi NCR More Details, With WhatsApp Number, +91-8448380779

BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service

Delhi Call girls

Tucked away in the rare book collection of Yale University’s Beinecke Rare Book & Manuscript Library lies one of the most enigmatic and captivating artifacts known to historians and cryptographers—the Voynich Manuscript. This ancient book, dating back to the 15th century, has baffled scholars, linguists, and codebreakers for centuries with its indecipherable script and mysterious illustrations. The Voynich Manuscript is not merely a relic of the past; it is a riddle waiting to be solved, a portal into a world of unknown knowledge and secrets.

Unlocking the Mystery of the Voynich Manuscript

elizabethella096

BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service

Delhi Call girls

In a world where storytelling happens behind screens instead of around campfires, it’s easy for today’s marketers to lose touch with the powerful way stories can resonate with audiences. Whether you’re tasked with writing to your peers, your partners, your investors, or your customers, this presentation will empower you to more clearly imagine the context of your key readers and produce content that will echo their emotions, speak their language, and leave a lasting impression. Join content marketer, keynote speaker, and best-selling author Ryan Brock for a practical training session, where you’ll learn: • How to utilize market research and tools to gain valuable insight into your most important audiences’ immediate context. • How to use emotional language effectively to build a genuine connection with your audiences in the moment they need you the most. • How to communicate key value propositions from the perspective of your target audience and stick with them long after they’ve stopped reading.

Campfire Stories - Matching Content to Audience Context - Ryan Brock

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

First Things First: Building and Effective Marketing Strategy Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success. Key Takeaways: -Recognize the critical role of strategy in marketing -Learn our approach for building an actionable, effective marketing strategy -Receive templates and guides for developing a marketing strategy

Digital Strategy Master Class - Andrew Rupert

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

SEO in a World of AI Presentation Description (150 words max): Author and Adjunct Professor Steve Wiideman presents a holistic masterclass on search engine optimization for the constantly changing search engine results. Learn how to prepare your website for generative AI, increase visibility in social search, and double-down on timeless SEO principles. Disciplines covered include technical SEO, content strategy and webpage optimization, off-page SEO, and optimizing for generative AI search. Key Takeaways: 1. Have a plan to prepare for search generative experience (SGE) 2. Discover techniques to be found in TikTok, Instagram, and YouTube for Gen Z and Gen Alpha 3. Get a foundation refresher for core SEO best practices in tech, content, and off-page SEO

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

This session is designed to get back to the basics and focus on what will really drive traffic to you - your website and content. Join us for a transformative session where we'll redefine how you think about website effectiveness and digital marketing with your content. Discover how to leverage your website as the centrepiece of your marketing strategy, integrating SEO, automation, and content to drive meaningful results. This masterclass will highlight the importance of a well-optimized website and provide actionable strategies to turn your site and social media into a powerhouse for user engagement and conversion. Takeaways: Strategies for enhancing website engagement: Learn how to captivate your audience right from their first click with on-point design and user experience enhancements. Integrating tools for superior results: Unlock the potential of systems and platforms to refine your marketing efforts, freeing up your time to focus on your other priorities. Conversion-Optimized Content Development: Gain insights on creating cross-medium content that does more for you. This session will arm you with the knowledge and tools needed to transform your website into a core asset of your marketing strategy, driving both traffic and conversions.

Foundation First - Why Your Website and Content Matters - David Pisarek

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In her talk, Natalia will introduce the absolute essentials of the International SEO Strategy, Process and Execution. Through the 5 essential International SEO tools we will also learn about the international SEO mindset, which is no less important than the toolset itself. From troubleshooting, data analysis, rank tracking and improvement implementation, we will cover the must-haves between the tools, that at the same time, don't break the bank. Without going too far away from Google, we will touch base on tools that are also relevant to Baidu and Yandex SEO tasks. Never done any International SEO before? Perfect! This talk will equip you with actionable steps to go and try the international SEO approach yourself, for the very first time! A seasoned SEO expert who has done International in the past? Make sure your tools and approaches are up to date. As with any SEO area, International SEO is never boring.

Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15

SearchNorwich

The way brands view LinkedIn is completely backwards. In both B2C and B2B marketing, LinkedIn has massive untapped potential for all companies, including activating employees as thought leaders and influencers. Learn about the ways brands are currently using the platform, how they should be using the platform, and how business leader’s should be using about the platform to drive business results. Key Takeaways: - Why LinkedIn is so important for all brands- How brands should view LinkedIn- How marketing leaders should use LinkedIn for their own brand

The Future of Brands on LinkedIn - Alison Kaltman

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Marketing to Asia - What to Know, What to Do

1. @joshsteimle Marketing to Asia What to Know, What to Do

2. @joshsteimle Why?

3. @joshsteimle “Thosewho havea'why' tolive, can bearwith almostany‘how'.” —ViktorFrankl

4. @joshsteimle Why? Becauseloadsof people withmoney.

5. @joshsteimle Why? Becauseloadsof people who needstuff.

7. @joshsteimle Fourlargest countries: 1. China,1.357B 2. India, 1.252B 3. U.S., 318.9M 4. ? Source: Wikipedia

8. @joshsteimle Fourlargest countries: 1. China,1.357B 2. India, 1.252B 3. U.S., 318.9M 4. Indonesia,253.6M Source: Wikipedia

9. @joshsteimle SoutheastAsia,618M Source: Wikipedia

10. @joshsteimle 7.4Billion WorldPopulation, 2015 Source: http://www.worldometers.info/world-population/

11. @joshsteimle 4.3Billion Asia Population,2013 Source: http://www.worldpopulationstatistics.com/asia-population-2013/

12.

13. @joshsteimle 4.9Billion Asia Population,2030 Source: http://en.wikipedia.org/wiki/World_population

14. @joshsteimle 525Million Asia MiddleClass,2013 Source: http://www.ey.com/GL/en/Newsroom/News-releases/News_By-2030-two- thirds-of-global-middle-class-will-be-in-Asia-Paciﬁc

15. @joshsteimle 3.1Billion Asia MiddleClass, 2030 Source: http://www.ey.com/GL/en/Newsroom/News-releases/News_By-2030-two- thirds-of-global-middle-class-will-be-in-Asia-Paciﬁc

16. @joshsteimle 9.4% Asia-PacificInternetPenetration,2005 Source: http://www.itu.int/en/ITU-D/Statistics/Pages/stat/default.aspx

17. @joshsteimle 38.8% Asia-PacificInternetPenetration,2015 Source: http://www.internetworldstats.com/stats3.htm

18. @joshsteimle 344 Million Asia-PacificInternetUsers,2005 Sources: Internet Telecommunications Union http://www.itu.int/en/ITU-D/ Statistics/Pages/stat/default.aspx, We Are Social SG http://wearesocial.net/blog/ 2013/03/state-social-asia-march-2013/

19. @joshsteimle 1.56Billion Asia-PacificInternetUsers,2015 Source: http://www.internetworldstats.com/stats3.htm

20. @joshsteimle 0 Asia-Pacific MobileInternetUsers,2005 Sources: Internet Telecommunications Union http://www.itu.int/en/ITU-D/ Statistics/Pages/stat/default.aspx, We Are Social SG http://wearesocial.net/blog/ 2013/03/state-social-asia-march-2013/

21. @joshsteimle 1.02Billion Asia-Pacific MobileInternetUsers,2015 Source: http://www.emarketer.com/Article/Asia-Paciﬁc-Boasts-More-Than-1- Billion-Smartphone-Users/1012984

22. @joshsteimle SoAgain,WhyAsia? 1. Lots ofpeople 2. Growingmiddleclass 3. Online

23. @joshsteimle AsiaStartupHotspots

24. @joshsteimle HongKong +Shenzhen UniquelypositionedforIoT, hardwarestartups.

25.

26.

27.

28. @joshsteimle Taiwan Manufacturingknow-how.

29.

30. @joshsteimle Singapore Marketingandmedia.Gatewayto SoutheastAsia.

31.

32.