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Marketing to Asia - What to Know, What to Do

Marketing to Asia - What to Know, What to Do

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This presentation accompanies an article I wrote for Entrepreneur Magazine at http://www.entrepreneur.com/article/252992. I've been running a digital marketing agency in Hong Kong for the past 3 years and have done business in China, Japan, Singapore, Korea, Vietnam, Singapore, and more. Here are some of the things I've learned about doing business in Asia, and some tips when it comes to marketing in the region.

This presentation accompanies an article I wrote for Entrepreneur Magazine at http://www.entrepreneur.com/article/252992. I've been running a digital marketing agency in Hong Kong for the past 3 years and have done business in China, Japan, Singapore, Korea, Vietnam, Singapore, and more. Here are some of the things I've learned about doing business in Asia, and some tips when it comes to marketing in the region.

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Marketing to Asia - What to Know, What to Do

  1. @joshsteimle Marketing to Asia What to Know, What to Do
  2. @joshsteimle Why?
  3. @joshsteimle “Thosewho havea'why' tolive, can bearwith almostany‘how'.” —ViktorFrankl
  4. @joshsteimle Why? Becauseloadsof people withmoney.
  5. @joshsteimle Why? Becauseloadsof people who needstuff.
  6. @joshsteimle Fourlargest countries: 1. China,1.357B 2. India, 1.252B 3. U.S., 318.9M 4. ? Source: Wikipedia
  7. @joshsteimle Fourlargest countries: 1. China,1.357B 2. India, 1.252B 3. U.S., 318.9M 4. Indonesia,253.6M Source: Wikipedia
  8. @joshsteimle SoutheastAsia,618M Source: Wikipedia
  9. @joshsteimle 7.4Billion WorldPopulation, 2015 Source: http://www.worldometers.info/world-population/
  10. @joshsteimle 4.3Billion Asia Population,2013 Source: http://www.worldpopulationstatistics.com/asia-population-2013/
  11. @joshsteimle 4.9Billion Asia Population,2030 Source: http://en.wikipedia.org/wiki/World_population
  12. @joshsteimle 525Million Asia MiddleClass,2013 Source: http://www.ey.com/GL/en/Newsroom/News-releases/News_By-2030-two- thirds-of-global-middle-class-will-be-in-Asia-Pacific
  13. @joshsteimle 3.1Billion Asia MiddleClass, 2030 Source: http://www.ey.com/GL/en/Newsroom/News-releases/News_By-2030-two- thirds-of-global-middle-class-will-be-in-Asia-Pacific
  14. @joshsteimle 9.4% Asia-PacificInternetPenetration,2005 Source: http://www.itu.int/en/ITU-D/Statistics/Pages/stat/default.aspx
  15. @joshsteimle 38.8% Asia-PacificInternetPenetration,2015 Source: http://www.internetworldstats.com/stats3.htm
  16. @joshsteimle 344 Million Asia-PacificInternetUsers,2005 Sources: Internet Telecommunications Union http://www.itu.int/en/ITU-D/ Statistics/Pages/stat/default.aspx, We Are Social SG http://wearesocial.net/blog/ 2013/03/state-social-asia-march-2013/
  17. @joshsteimle 1.56Billion Asia-PacificInternetUsers,2015 Source: http://www.internetworldstats.com/stats3.htm
  18. @joshsteimle 0 Asia-Pacific MobileInternetUsers,2005 Sources: Internet Telecommunications Union http://www.itu.int/en/ITU-D/ Statistics/Pages/stat/default.aspx, We Are Social SG http://wearesocial.net/blog/ 2013/03/state-social-asia-march-2013/
  19. @joshsteimle 1.02Billion Asia-Pacific MobileInternetUsers,2015 Source: http://www.emarketer.com/Article/Asia-Pacific-Boasts-More-Than-1- Billion-Smartphone-Users/1012984
  20. @joshsteimle SoAgain,WhyAsia? 1. Lots ofpeople 2. Growingmiddleclass 3. Online
  21. @joshsteimle AsiaStartupHotspots
  22. @joshsteimle HongKong +Shenzhen UniquelypositionedforIoT, hardwarestartups.
  23. @joshsteimle Taiwan Manufacturingknow-how.
  24. @joshsteimle Singapore Marketingandmedia.Gatewayto SoutheastAsia.
  25. @joshsteimle Pros
  26. @joshsteimle Pros 1. Location 2. Rule oflaw 3. English 4. Easeofdoingbiz
  27. @joshsteimle ButChinagotthemloads ofpeople.
  28. @joshsteimle ChinaChallenges
  29. @joshsteimle ChinaChallenges 1. Language 2. Rules 3. Old boys network 4. Culture 5. Internet
  30. @joshsteimle Safety Safeeverywhere.
  31. @joshsteimle Banking Canbea pain,justlike everywhere else.
  32. @joshsteimle 10Things ToUnderstand BeforeMarketingtoAsia
  33. @joshsteimle 1.You can’t marketto Asia
  34. @joshsteimle 2.Everyone’sthesame, everyone’s different
  35. @joshsteimle 3. GoogleTranslate
  36. @joshsteimle Lost inTranslation
  37. @joshsteimle “Coca-Cola”
  38. @joshsteimle “ComealivewithPepsi”
  39. “Pepsibringsyour ancestors backfromthe dead”
  40. @joshsteimle "Finger-lickin'good"
  41. "Eatyourfingersoff"
  42. @joshsteimle 4. Somebusinesses transfer,somedon’t
  43. @joshsteimle 5. There is competition
  44. @joshsteimle
  45. @joshsteimle 6.Thenamecard
  46. @joshsteimle 7. Face
  47. @joshsteimle 8.My word ismybond?
  48. @joshsteimle 9. “Yes” means…no?
  49. @joshsteimle 10.Businesstakestime
  50. @joshsteimle 5 MarketingTips WhendoingbusinessinAsia
  51. @joshsteimle 1.Dosome homework
  52. @joshsteimle 2.GoMVP
  53. @joshsteimle 3. Localize Languageandculture
  54. @joshsteimle 4. SEOvs.SEM
  55. @joshsteimle 5. Mobilefirst Butdon’tignoretraditional
  56. @joshsteimle Questions? Twitter: @joshsteimle Blog:joshsteimle.com

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