Marketing to Asia - What to Know, What to Do

•

305 gostaram•47,768 visualizações

This presentation accompanies an article I wrote for Entrepreneur Magazine at http://www.entrepreneur.com/article/252992. I've been running a digital marketing agency in Hong Kong for the past 3 years and have done business in China, Japan, Singapore, Korea, Vietnam, Singapore, and more. Here are some of the things I've learned about doing business in Asia, and some tips when it comes to marketing in the region.

Marketing Negócios

@joshsteimle
Marketing to Asia
What to Know, What to Do

@joshsteimle
“Thosewho havea'why'
tolive, can bearwith
almostany‘how'.”
—ViktorFrankl

@joshsteimle
Why? Becauseloadsof
people withmoney.

@joshsteimle
Why? Becauseloadsof
people who needstuff.

@joshsteimle
Fourlargest countries:
1. China,1.357B
2. India, 1.252B
3. U.S., 318.9M
4. ?
Source: Wikipedia

@joshsteimle
Fourlargest countries:
1. China,1.357B
2. India, 1.252B
3. U.S., 318.9M
4. Indonesia,253.6M
Source: Wikipedia

@joshsteimle
SoutheastAsia,618M
Source: Wikipedia

@joshsteimle
7.4Billion
WorldPopulation, 2015
Source: http://www.worldometers.info/world-population/

@joshsteimle
4.3Billion
Asia Population,2013
Source: http://www.worldpopulationstatistics.com/asia-population-2013/

@joshsteimle
4.9Billion
Asia Population,2030
Source: http://en.wikipedia.org/wiki/World_population

@joshsteimle
525Million
Asia MiddleClass,2013
Source: http://www.ey.com/GL/en/Newsroom/News-releases/News_By-2030-two-
thirds-of-global-middle-class-will-be-in-Asia-Paciﬁc

@joshsteimle
3.1Billion
Asia MiddleClass, 2030
Source: http://www.ey.com/GL/en/Newsroom/News-releases/News_By-2030-two-
thirds-of-global-middle-class-will-be-in-Asia-Paciﬁc

@joshsteimle
9.4%
Asia-PacificInternetPenetration,2005
Source: http://www.itu.int/en/ITU-D/Statistics/Pages/stat/default.aspx

@joshsteimle
38.8%
Asia-PacificInternetPenetration,2015
Source: http://www.internetworldstats.com/stats3.htm

@joshsteimle
344 Million
Asia-PacificInternetUsers,2005
Sources: Internet Telecommunications Union http://www.itu.int/en/ITU-D/
Statistics/Pages/stat/default.aspx, We Are Social SG http://wearesocial.net/blog/
2013/03/state-social-asia-march-2013/

@joshsteimle
1.56Billion
Asia-PacificInternetUsers,2015
Source: http://www.internetworldstats.com/stats3.htm

@joshsteimle
0
Asia-Pacific MobileInternetUsers,2005
Sources: Internet Telecommunications Union http://www.itu.int/en/ITU-D/
Statistics/Pages/stat/default.aspx, We Are Social SG http://wearesocial.net/blog/
2013/03/state-social-asia-march-2013/

@joshsteimle
1.02Billion
Asia-Pacific MobileInternetUsers,2015
Source: http://www.emarketer.com/Article/Asia-Paciﬁc-Boasts-More-Than-1-
Billion-Smartphone-Users/1012984

@joshsteimle
SoAgain,WhyAsia?
1. Lots ofpeople
2. Growingmiddleclass
3. Online

@joshsteimle
HongKong +Shenzhen
UniquelypositionedforIoT,
hardwarestartups.

@joshsteimle
Taiwan
Manufacturingknow-how.

@joshsteimle
Singapore
Marketingandmedia.Gatewayto
SoutheastAsia.

@joshsteimle
Pros
1. Location
2. Rule oflaw
3. English
4. Easeofdoingbiz

@joshsteimle
ButChinagotthemloads
ofpeople.

@joshsteimle
ChinaChallenges
1. Language
2. Rules
3. Old boys network
4. Culture
5. Internet

@joshsteimle
Banking
Canbea pain,justlike everywhere else.

@joshsteimle
10Things ToUnderstand
BeforeMarketingtoAsia

@joshsteimle
2.Everyone’sthesame,
everyone’s different

“Pepsibringsyour
ancestors backfromthe
dead”

@joshsteimle
4. Somebusinesses
transfer,somedon’t

@joshsteimle
5 MarketingTips
WhendoingbusinessinAsia

@joshsteimle
3. Localize
Languageandculture

@joshsteimle
5. Mobilefirst
Butdon’tignoretraditional

@joshsteimle
Questions?
Twitter: @joshsteimle
Blog:joshsteimle.com

Mais conteúdo relacionado

Semelhante a Marketing to Asia - What to Know, What to Do

In 2013 I moved my family to Hong Kong to open my digital marketing agency's first international office. This slide deck was used for a presentation at the San Francisco office of InvestHK on Nov 3rd, 2015, to explain why I chose Hong Kong for my business, and why I believe Hong Kong is a compelling first option for other businesses looking to expand to Asia. In the presentation I talked about the startup scene in Hong Kong, ease of doing business, and what it's like to live and work in Hong Kong. You may also be interested in my article in Entrepreneur at http://www.entrepreneur.com/article/252992.

Why Hong Kong? Expanding Your Business to Asia.

Josh Steimle

Verdis Norton Launch Presentation

✭Tammi Gates✭

This presentation offers 11 places to look for good ideas for news stories. It also encourages journalism students to always be on the hunt for story ideas and to ask "why?" and "who benefits?" It goes with Chapter 2 of Reporting and Writing News: A Basic Handbook by Peter Eng and Jeff Hodson. Professor Linda Austin prepared it for her JNL-1102 reporting students at the National Management College in Yangon, Myanmar, in July 2015.

Top 11 Places to Find Good Story Ideas - JNL-1102 - Reporting and Writing I -...

Linda Austin

The Search Globalizes

Shawn Lim

ASEA Presentation by Verdis Norton where It all Began and Now Making HIstory

Steve Ottewell

IMC 611 Market Research Proposal for Trout Unlimited (Week 3 Assignment)

Stephanie Marchant

Semelhante a Marketing to Asia - What to Know, What to Do (6)

Why Hong Kong? Expanding Your Business to Asia.

Verdis Norton Launch Presentation

Top 11 Places to Find Good Story Ideas - JNL-1102 - Reporting and Writing I -...

The Search Globalizes

ASEA Presentation by Verdis Norton where It all Began and Now Making HIstory

IMC 611 Market Research Proposal for Trout Unlimited (Week 3 Assignment)

Mais de Josh Steimle

7 Systems of Influence Overview - From Webinar with Adrian Dayton

Josh Steimle

Slides from my presentation on personal branding and LinkedIn, delivered 26 June, 2018 at SLCC in Sandy, Utah. The first part focuses on creating a powerful personal brand that aligns with your business interests. The second part is all about how to make sure your LinkedIn profile is optimized and aligned with your personal brand, how to make meaningful, high quality connections, and create compelling content.

Personal Branding for LinkedIn at SLCC

Josh Steimle

Slides from my presentation on personal branding and LinkedIn, delivered 25 June, 2018 at MX in Lehi, Utah. The first part focuses on creating a powerful personal brand that aligns with your business interests. The second part is all about how to make sure your LinkedIn profile is optimized and aligned with your personal brand, how to make meaningful, high quality connections, and create compelling content.

Personal Branding for LinkedIn at MX

Josh Steimle

Slides from my presentation on personal branding and LinkedIn, delivered 05 June, 2018 at Silicon Slopes in Lehi, Utah. The first part focuses on creating a powerful personal brand that aligns with your business interests. The second part is all about how to make sure your LinkedIn profile is optimized and aligned with your personal brand, how to make meaningful, high quality connections, and create compelling content.

Personal Branding for LinkedIn at Silicon Slopes

Josh Steimle

6 Ways Nonprofit and NGOs Can Imitate Journalists For Crowdfunding Success

Josh Steimle

In May, 2017 I had the opportunity to go "home" to BYU-Idaho (formerly Ricks College) where I graduated 20 years earlier in 1997 and speak at the Power 2 Become (P2B) event. I was asked to speak on "networking" and gave these tips based on my experiences as an entrepreneur and journalist. Some of the content may be "interesting" to a secular audience given the religious nature. To give context, BYU Idaho is a religious school, owned by The Church of Jesus Christ of Latter-day Saints (aka "Mormons") so I felt free to share content I wouldn't normally share with any other business audience. You can watch the accompanying video of my presentation at https://youtu.be/tbVoRsI0p1Q.

Networking For Students: Josh Steimle at P2B, BYU Idaho

Josh Steimle

Want more tips like this? Sign up for my newsletter at joshsteimle.com. These are the slides from my presentation at Content Marketing Conference 2016 in Las Vegas in May, 2016. As a writer who has contributed over 200 articles to publications like Forbes, Inc., Mashable, TechCrunch, Entrepreneur, Time, and more, and also as a marketer who has to pitch content to other writers, I'm able to talk about what a bad pitch looks like and how you can use infographics, data, and other tools to increase the chance your content gets into the mainstream media.

Insider PR Tips - How to Get Your Content in Forbes, Inc., Mashable, TechCrun...

Josh Steimle

Media Insider Tips: Get Big Press With Minimal Time

Josh Steimle

TEDx - How Will I Educate My Children?

Josh Steimle

Mais de Josh Steimle (9)

7 Systems of Influence Overview - From Webinar with Adrian Dayton

Personal Branding for LinkedIn at SLCC

Personal Branding for LinkedIn at MX

Personal Branding for LinkedIn at Silicon Slopes

6 Ways Nonprofit and NGOs Can Imitate Journalists For Crowdfunding Success

Networking For Students: Josh Steimle at P2B, BYU Idaho

Insider PR Tips - How to Get Your Content in Forbes, Inc., Mashable, TechCrun...

Media Insider Tips: Get Big Press With Minimal Time

TEDx - How Will I Educate My Children?

Último

How consumers use technology and the impacts on their lives

Mathuraa

4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN

Cara Menggugurkan Kandungan 087776558899

Email marketing is a low-cost and effective marketing strategy. It is an excellent way to generate leads, convert visitors to customers, and build engagement. However, you could miss many opportunities to turn profits without exploring the best email marketing practices. Whether you’re a beginner, intermediate, or expert email marketer, everyone wants the same – a high open and click-through rate. We want to see subscribers engaging with our email campaigns, open, and take action on the CTA. https://cybernaira.com/email-marketing-best-practices/

10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI

Shamsudeen Adeshokan

VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Service

meghakumariji156

Tucked away in the rare book collection of Yale University’s Beinecke Rare Book & Manuscript Library lies one of the most enigmatic and captivating artifacts known to historians and cryptographers—the Voynich Manuscript. This ancient book, dating back to the 15th century, has baffled scholars, linguists, and codebreakers for centuries with its indecipherable script and mysterious illustrations. The Voynich Manuscript is not merely a relic of the past; it is a riddle waiting to be solved, a portal into a world of unknown knowledge and secrets.

Unlocking the Mystery of the Voynich Manuscript

elizabethella096

In 2024, voice SEO will dominate as users interact hands-free, emphasizing long-tail keywords and natural language. Mobile optimization remains crucial for Google's mobile-first indexing, ensuring seamless experiences. Video SEO gains prominence by captivating audiences and boosting engagement. These are some of the SEO trends you have to be updated with because Google in its constant effort to tackle spam is focusing on quality content. Read more at: https://banyanbrain.com/seo-trends/

Major SEO Trends in 2024 - Banyanbrain Digital

Banyanbrain

This presentation examines digital marketing services in Noida, providing practical strategies to grow your business online. This includes SEO optimization to improve search engine visibility, social media marketing to engage audiences on platforms like Facebook, Instagram, LinkedIn, and PPC advertising to drive traffic and conversions Content marketing crafts high-quality content to attract organic traffic and establishes thought leadership. Manages analytics and optimization metrics and prepares strategies for continuous improvement. These strategies help you increase your digital presence and attract more customers in the competitive Noida market.

Welcome to DataMetricks Consulting (1).pptx

datametricks

Social Media Marketing Portfolio - Maharsh Benday

MaharshBenday

In her talk, Natalia will introduce the absolute essentials of the International SEO Strategy, Process and Execution. Through the 5 essential International SEO tools we will also learn about the international SEO mindset, which is no less important than the toolset itself. From troubleshooting, data analysis, rank tracking and improvement implementation, we will cover the must-haves between the tools, that at the same time, don't break the bank. Without going too far away from Google, we will touch base on tools that are also relevant to Baidu and Yandex SEO tasks. Never done any International SEO before? Perfect! This talk will equip you with actionable steps to go and try the international SEO approach yourself, for the very first time! A seasoned SEO expert who has done International in the past? Make sure your tools and approaches are up to date. As with any SEO area, International SEO is never boring.

Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15

SearchNorwich

Alpha Media March 2024 Buyers Guide.pptx

Dave McCallum

Social media, ppt. Features, characteristics

wasim792942

Choosing the Right White Label SEO Services to Boost Your Agency's Growth.pdf

Autus Digital

PR Wires is a leading press release distribution service that helps businesses get their news seen by the right audiences. They offer targeted distribution to journalists, bloggers, and online influencers, along with media monitoring and marketing tools to maximize reach and impact. Whether you're a local company or a global brand, PR Wires can help you tell your story and achieve your communication goals. Get in Touch Website — https://www.prwires.com/ Mobile — +91 9212306116 Whatsapp — https://call.whatsapp.com/voice/TpyiT7anImIcb2z1jgzstc Skype — shalabh.mishra Telegram — shalabhmishra Email — shalabh.web@gmail.com

Press Release Distribution Evolving with Digital Trends.pdf

PR Wires

(Vivek)Call Us, 8448380779,Call girls in Delhi NCr – We Offer best in class call girls. escort Service At Affordable Price At low Rate with Space Night 8000 We Are One Of The Oldest Escort and Call girls Agencies in Delhi. You Will Find That Our Female Escorts Are Full Of Fun, Sexy And They Would Love Enjoy Your Company. We Have A Fantastic Selection Of Escort Ladies Available For In-Calls As Well As Out-Calls. Our Escorts Are Not Only Beautiful But All Have Great Personalities Making Them The Perfect Companion For Any Occasion. In-Call:- You Can Come At Our Place in Delhi Our place Which Is Very Clean Hygienic 100% safe Accommodation. Out-Call:- You have To Come Pick The Girl From My Place We Are Also Provide Door Step Services (Delhi Ncr, Noida, Gurgaon, Faridabad, Ghaziabad Note:- Pic Collectors Time Passers Bargainers Stay Away As We Respect The Value For Your Money Time And Expect The Same From You Hygienic:- Full Ac room And Clean Rooms Available In Hotel 24 * 7 Hourly In Delhi NCR More Details, With WhatsApp Number, +91-8448380779

Busty Desi⚡Call Girls in Sector 49 Noida Escorts >༒8448380779 Escort Service

Delhi Call girls

TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf

Social Samosa

Martal Group - B2B Lead Gen Agency - Onboarding Overview

Martal Group

Best 5 Graphics Designing Course In Chandigarh

hamitthakurdma01

Enhancing Business Visibility PR Firms in San Francisco

sanfranciscoprfirms

Social Media Marketing Portfolio - Maharsh Benday

MaharshBenday

20180928 Hofstede Insights Conference Milan The Power of Culture Led Brands.pptx

MartinKaraffa3

Marketing to Asia - What to Know, What to Do

1. @joshsteimle Marketing to Asia What to Know, What to Do

2. @joshsteimle Why?

3. @joshsteimle “Thosewho havea'why' tolive, can bearwith almostany‘how'.” —ViktorFrankl

4. @joshsteimle Why? Becauseloadsof people withmoney.

5. @joshsteimle Why? Becauseloadsof people who needstuff.

7. @joshsteimle Fourlargest countries: 1. China,1.357B 2. India, 1.252B 3. U.S., 318.9M 4. ? Source: Wikipedia

8. @joshsteimle Fourlargest countries: 1. China,1.357B 2. India, 1.252B 3. U.S., 318.9M 4. Indonesia,253.6M Source: Wikipedia

9. @joshsteimle SoutheastAsia,618M Source: Wikipedia

10. @joshsteimle 7.4Billion WorldPopulation, 2015 Source: http://www.worldometers.info/world-population/

11. @joshsteimle 4.3Billion Asia Population,2013 Source: http://www.worldpopulationstatistics.com/asia-population-2013/

12.

13. @joshsteimle 4.9Billion Asia Population,2030 Source: http://en.wikipedia.org/wiki/World_population

14. @joshsteimle 525Million Asia MiddleClass,2013 Source: http://www.ey.com/GL/en/Newsroom/News-releases/News_By-2030-two- thirds-of-global-middle-class-will-be-in-Asia-Paciﬁc

15. @joshsteimle 3.1Billion Asia MiddleClass, 2030 Source: http://www.ey.com/GL/en/Newsroom/News-releases/News_By-2030-two- thirds-of-global-middle-class-will-be-in-Asia-Paciﬁc

16. @joshsteimle 9.4% Asia-PacificInternetPenetration,2005 Source: http://www.itu.int/en/ITU-D/Statistics/Pages/stat/default.aspx

17. @joshsteimle 38.8% Asia-PacificInternetPenetration,2015 Source: http://www.internetworldstats.com/stats3.htm

18. @joshsteimle 344 Million Asia-PacificInternetUsers,2005 Sources: Internet Telecommunications Union http://www.itu.int/en/ITU-D/ Statistics/Pages/stat/default.aspx, We Are Social SG http://wearesocial.net/blog/ 2013/03/state-social-asia-march-2013/

19. @joshsteimle 1.56Billion Asia-PacificInternetUsers,2015 Source: http://www.internetworldstats.com/stats3.htm

20. @joshsteimle 0 Asia-Pacific MobileInternetUsers,2005 Sources: Internet Telecommunications Union http://www.itu.int/en/ITU-D/ Statistics/Pages/stat/default.aspx, We Are Social SG http://wearesocial.net/blog/ 2013/03/state-social-asia-march-2013/

21. @joshsteimle 1.02Billion Asia-Pacific MobileInternetUsers,2015 Source: http://www.emarketer.com/Article/Asia-Paciﬁc-Boasts-More-Than-1- Billion-Smartphone-Users/1012984

22. @joshsteimle SoAgain,WhyAsia? 1. Lots ofpeople 2. Growingmiddleclass 3. Online

23. @joshsteimle AsiaStartupHotspots

24. @joshsteimle HongKong +Shenzhen UniquelypositionedforIoT, hardwarestartups.

25.

26.

27.

28. @joshsteimle Taiwan Manufacturingknow-how.

29.

30. @joshsteimle Singapore Marketingandmedia.Gatewayto SoutheastAsia.

31.

32.