Social Media Contests and Long-Term Benefit
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Social Media Contests and Long-Term Benefit
- 1. SOCIAL MEDIA CONTESTS & BUSINESS SENSE How can businesses leverage the use of short-term social media contests in order to experience long-term benefits?
- 2. TIMELINE contests are temporally limited the business case takes precedence over the contest itself ROI Social Media Contest ?????
- 4. LONG-TERM OBJECTIVES specific measurable attainable realistic timely Planning Social Media Contest ?????
- 11. LONG-TERM OBJECTIVES Market Research Raising Driving Awareness Sales / Interest Increasing Building Customer Communit Engageme y nt Obtaining Procuring Subscriber Advocates s Procuring Creative
- 13. 3. FOLLOW-UP DETERMINING THE REAL SUCCESS OF ONE’S CAMPAIGN
- 14. Market Research FOLLOW-UP Driving Sales Raising Awarenes s / Interest create a sense of closure develop new opportunities Increasing Building Customer be timely Engageme Communit y nt Obtaining Procuring Subscriber Advocates Planning s Procuring Social Media Creative Contest Follow-Up
- 15. SENSE OF CLOSURE PUBLICLY announce the end of a contest ANNOUNCE winner(s) THANK participants ANNOUNCE new opportunities
- 16. NEW OPPORTUNITIES building community
- 17. NEW OPPORTUNITIES obtaining subscribers
- 18. NEW OPPORTUNITIES procuring creative
- 19. NEW OPPORTUNITIES increasing customer engagement
- 20. NEW OPPORTUNITIES driving sales