1. DIVORCERESORT.NET
Organic Deck & Marketing Plan

2. Table Of Contents
2
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Introduction
Natural Traffic SEO
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On-Page Optimization
Dynamic On-Page
Optimization
Off-Page Optimization
Link Building Initiatives
Analytics Tracking &
Reporting
Onsite & On-Page
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Marketing Opportunity
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Summary
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
Increase Traffic & Multiply
Traffic Sources
Enhance Website
Performance
SEO Blueprint
Deliverables & Packages
Contact

3. Unique Experience
3
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Innovative Marketing Approach – Focused on Conversions
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Comprehensive Reporting & Proprietary Software
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In-house Experienced Copywriters, Programmers & Designers
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Unique tracking & Recording for Targeting & Ongoing Data Mining
Operate a comprehensive organic search
campaign combining natural, local & social
tactics. Source new, relevant inbound
traffic and create a prominent, dominating
first page web presence on Google, Yahoo
& Bing across all platforms. The goals for
this campaign are to increase market
share, sales & ROI

4. Online Marketing
4
Create & Increase Traffic
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Search Engine Optimization
Search Engine Marketing
Social Media Marketing
Publicity
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Contributing Expert Content
Providing Expert Commentary
Develop a strategy to
increase positive online
reviews
Offline to Online Integration
Increase Website Conversions
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Website copy & layout
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Effective Lead Magnets
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Email Marketing
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Follow-up & Post-transaction
sales
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Up-sells
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Continuity / Subscription

5. Natural Traffic
5
SEO consists of actions taken so that search engines
can find and rank your website. The traffic gained from
these efforts is called “natural” or “organic” traffic.

Creating a great on-page experience.
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Optimizing the website structure to search
engine specifications.
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Creating & maintaining a supporting network
off-page.
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Establishing the website as the authority in it’s
space

6. On-Page Optimization
6
We
continuously
evaluate the
website to
determine the
contribution to
rankings &
conversions.
We then
perform
adjustments
as needed.
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Effective Keyword Insertion
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Search engines draw a fine line between acceptable keyword placement and
“keyword stuffing”, the latter can get a website penalized.
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The density & frequency of keywords can be critical for a website’s natural ranking.
FSI continuously optimizes content to ensure the website performs optimally.
Website Audit
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Unique page titles & Meta descriptions.
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Optimized URL structure.
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Correct HTML structure.
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Optimized HTML / XML site maps.
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Optimized image tags & descriptions.

7. Dynamic On-Page Optimization
7
Search
engines
emphasize
regularly
updated,
unique
content, but it
is important
avoid clutter
which can
distract visitors
and prevent
conversions.
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Dynamic Content Examples
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News section preview to the news page that updates with press
releases.
Blog preview on the home page.
Blog Management & Optimization
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Post articles regularly.
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Host the Blog on www.website/blog.
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Integrate all social endorsement Widgets.

8. Off-Page Optimization
8
Creating & maintaining inbound links from reputable websites are critical elements of SEO. A multitude
of high quality links are akin to a vote of confidence in the eyes of the search engines.
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Unique Competitive Analysis
Link Acquisition & Management
Article & Press Release
Submission
Guest Blogging
Social Bookmarking
Directories (national, local, industry
specific)

9. Link Building Initiatives
9
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Competitor Links
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Articles & Press Releases
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Our copywriters author articles and press releases, insert links and distribute them to relevant
websites.
Guest Blogging
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Reviewing competitor backlinks, page rank, social engagement etc. helps to gather useful
information and ideas to implement in our campaign and gives us an idea where we stand Some of the search engines metrics are competition based.
FSI will post comments and answers in related blogs and industry forums while inserting links
back to the website.
Social Bookmarking & Directories
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Submitting to directories and bookmarking sites results in links and mentions from other
websites. We set-up and bookmark the website on Social Media outlets such as KnowEm,
Delicious, Diigo, Reddit, Digg, StumbleUpon, Clipmarks, and submit to multiple local, national
and industry specific directories.

10. Analytics, Tracking & Reporting
10
Our proprietary software enables conversion tracking & website performance analytics in
Real time.
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Technical Website Audits.
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Search Engine Results Tracker.
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Visitor Traffic.
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Domain Metrics (Mozrank, AlexaRank,
Domain Authority).
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Inbound Link & Competitive Analysis.
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Conversions & Call Tracking

11. Ongoing on-site testing
11
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Confirm load-time to ensure a high quality score
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Validate HTML & CSS codes
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Ensure compatibility across multiple Browsers
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Confirm overall Functionality of all features (broken links, etc.)
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Confirm website’s robots.txt & meta tags allow search engines to scan the website
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Edit page titles & meta descriptions to find the combinations with the highest Click through Rates
We perform periodic testing to identify issues with the website’s source code,
design or URL structure that might cause roadblocks. These impediments can
make it more difficult for search engines to scan the website while potentially
disrupting the user experience

12. Unique Competitive Analysis
12
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Uncover the competition’s link reputation
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Discover the number of links & calculate the value of each link.
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Determine the type of websites linking (blog, forum, .edu, .org, etc.).
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Discover which links bring the most traffic and overall value to your competitors.
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Discover the age of each linking website.
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Find your competitors' inbound links & locate the Google PageRank for each link.
Acquire valuable, relevant links, currently promoting the competition.
Keywords – Discover which keywords are being targeted by
competitors
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The anchor text used in links to your competitors' sites.
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The number of inbound links for each anchor text word or phrase.
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The number of times a keyword is used in page titles of webpages linking to the

13. 13
MARKETING OPPORTUNITY
Increase Leads
 Increase Market Share


14. Increase Traffic & Traffic
Sources
14
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Dominate the entire search engine 1st page results
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Promote social profiles and videos on search engines.
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Utilize authoritative websites to promote the company brand and specific,
unique services.
Create & promote slideshows, Infographics & e-books.
Promote main company website on search engines for specific services
& targeted keywords with buying intent
On & offline integration – Promote office location on local search
platforms across all search engines and directories.

15. Enhance Website Performance
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Utilize clear & well positioned calls to action.
Engage visitors and create conversion paths.
Utilize contact and request forms to enable tracking.
Create privacy policy & place a link on the website.
Verify website is “SEO friendly”.
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Match pages to target keywords.
Edit meta tags (titles, descriptions, headers).
Set up site maps - XML & HTML.
Verify canonicalization so each webpage has only one unique URL
Utilize effective lead magnets to create follow up opportunities.

16. Search Engine Optimization
Blueprint
16
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On-going keyword analysis to ensure targeting of best keywords & phrases
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To maximize relevant traffic, target keywords in the following formats:

City + service, Service + city. (e.g. Austin divorce attorney)
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Industry + service, Service + industry. (e.g. divorce attorney)
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Unique service keywords. (e.g. divorce mediation)
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Complete on-page and on-site optimization
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Complete a competitive analysis to uncover valuable and acquire inbound links
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Raise website PR, acquire links, citations, increase local presence & inbound traffic
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Submit website to national, local & industry specific directories
Enhance brand awareness, establish industry authority online & create backlinks
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Create and distribute articles & press releases optimized for the target keywords
Leverage industry specific blogs & forums for guest blogging
Engage in Social optimization (Facebook, Google+, LinkedIn) to enhance social signals

17. Local SEO Deliverables - $2,500 monthly
17
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Initial Setup
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Local Link Building & Social Bookmarking
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On going link acquisition & management
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Set up/ edit profiles on Google+ Local, Bing
and Yahoo Local
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Create citations & directory links with a local
impact.
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Perform initial comprehensive website audit
Google Analytics generated & installed
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Social website submission.
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Create backlinks based on targeted keywords
using:
On-Page Optimization
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Analyze website structure and content
Verify site for GEO specific optimization
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Monthly website traffic report
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Monthly keyword traffic report
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On-going competitive analysis
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Call Tracking & Recording
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Forums
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Analytics, Tracking & Reporting
Blogs
Social sites
Inbound links via comments & insights
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Answer sites
EHow
Develop a strategy to solicit reviews on
Google+ Local & supporting websites.

18. 1st Package Deliverables - $5,000
Monthly
18

Research & Account Set up
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Press releases distribution
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Review Strategy
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Link acquisition & maintenance
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Guest blogging
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Social bookmarking
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Analytics & Webmaster tools setup &
integration
Article distribution to 50+ websites
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Competitive analysis
SEO articles
 Optimized off-page articles
Directory submissions
Keyword analysis
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Off-Page SEO & Online PR
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Initial website audit
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Onsite Optimization
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Content management:
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Header tags
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Keywords optimization
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Review & edit meta tags & page titles
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Create HTML/XML sitemap
Customer Service & Reporting
Review image file names & descriptions
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Dedicated account executive & team of senior
account managers
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Biweekly conference calls
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Monthly ranking and progress reports

19. 2nd Package Deliverables - $7,000
Monthly
19


Research & Account Set up

Initial website audit

Keyword analysis

Competitive analysis

Analytics & Webmaster Tools
setup, integration & review

Onsite Optimization

Content Management
 Header tags
 Keyword optimization
 Copywriting
 Optimized on-page
Articles

Review & edit Meta tags & page
titles

Review image file Names &
Descriptions

Create HTML/XML sitemaps
Off-Page SEO & Online PR


Custom SEO articles

Customer Service & Reporting

Dedicated account executive &
team of senior account
managers

Biweekly conference calls

Monthly ranking reports &
progress reports
Optimized off-page articles
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Article distribution to 100+ sites
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Custom press releases
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Press release distribution
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Link acquisition & maintenance
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Ongoing competitive analysis
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Guest blogging
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Social bookmarking
Quarterly business reviews
(QBRs)
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Badging campaigns
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Review strategy
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Directory submissions

20. Get In Touch
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