2. Reputation Safeguarding
The web is vast, your rep exists not only in the search engines,
but on multiple social networks, websites, blogs, forums, feeds
and more.
- Malicious users can easily spoof your company, steal content
and trash your rep.
- Best approach to managing your rep online: be proactive!
3. Bad Reputation
• Plagiarism
• Content theft
• Identity theft/impersonation
• Bogus social profiles
• Blog comments
• Reviews
• Tweets
• Facebook fan pages and
groups
Comes from...
• Competitors
• Customers
• Ex Employees
• Same Name Businesses
Resuts...
• Loss of business
• Damaged reputation
• Difficult to remove
• May have to change name
4. Good Reputation
Monitor and Track...
• Company and competitor
names
• Product and/or service
keyword niches
• SEO keyphrases
• Social media network
profile names
• Website and/or blog URLs
(addresses)
Where...
• Search engine results
• Social media networks
• News
• Forums
• Reviews
• Blog posts and comments
