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BEST ROI (UNDER $500) 2010 Portland SoMe AwardsAgency: 	Josh Groth / FreelanceClient:   	Digital Wish, 501 (c)3 NonprofitROI:        	$1,102,738 in Q4Budget:  	$0
THE FREELANCE CONSULTANT Josh Groth A graduate of the University of Oregon Honors Business School, Josh got his degree in marketing in 2008. Upon graduation, he started a career in management consulting. Due to the economic downturn, he was laid off in the summer of 2009. While looking for full-time work in the digital marketing industry, Josh provided pro-bono social media consulting to deserving nonprofits nationwide.  What started off as a way to build relevant experience, turned into a passion for  working with nonprofits. Josh  is now a social media specialist for a Portland, OR digital marketing firm – AdPearance.
THE CLIENT Digital Wish is on a mission to modernize classrooms and prepare students for tomorrow's workforce.100% of every donation funds classroom technology, and Digital Wish matches every dollar with an additional 2%-10% in funding. Like a gift registry, teachers create "wish lists" of needed technology products and describe how each item will be utilized. Teachers are then encouraged to send the wish list to the local community, parents and friends and ask them to get involved. Visiting donors can elect to buy items from the teacher's wish list, or donate money directly to a classroom so that wish list items can be purchased.
THE SITUATION Partnership with Flip (video cameras) ,[object Object]
 Prior to engagement, Digital Wish did not have a means for promoting the dealRelevant information prior to engagement: ,[object Object]
 $5,000 – 10,000 in monthly donations (2 year average)
 14,000  active teachers making ‘wish lists’ (2 year total)
120 website visits per dayGoal ,[object Object],Resources ,[object Object]
Full time community manager,[object Object]

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Social Media ROI

  • 1. BEST ROI (UNDER $500) 2010 Portland SoMe AwardsAgency: Josh Groth / FreelanceClient: Digital Wish, 501 (c)3 NonprofitROI: $1,102,738 in Q4Budget: $0
  • 2. THE FREELANCE CONSULTANT Josh Groth A graduate of the University of Oregon Honors Business School, Josh got his degree in marketing in 2008. Upon graduation, he started a career in management consulting. Due to the economic downturn, he was laid off in the summer of 2009. While looking for full-time work in the digital marketing industry, Josh provided pro-bono social media consulting to deserving nonprofits nationwide. What started off as a way to build relevant experience, turned into a passion for working with nonprofits. Josh is now a social media specialist for a Portland, OR digital marketing firm – AdPearance.
  • 3. THE CLIENT Digital Wish is on a mission to modernize classrooms and prepare students for tomorrow's workforce.100% of every donation funds classroom technology, and Digital Wish matches every dollar with an additional 2%-10% in funding. Like a gift registry, teachers create "wish lists" of needed technology products and describe how each item will be utilized. Teachers are then encouraged to send the wish list to the local community, parents and friends and ask them to get involved. Visiting donors can elect to buy items from the teacher's wish list, or donate money directly to a classroom so that wish list items can be purchased.
  • 4.
  • 5.
  • 6. $5,000 – 10,000 in monthly donations (2 year average)
  • 7. 14,000 active teachers making ‘wish lists’ (2 year total)
  • 8.
  • 9.
  • 10. Put it on the teachers to be the catalyst for success
  • 11.
  • 12. Transition to becoming a resource on new media in classrooms
  • 13.
  • 15.
  • 16.
  • 17. 14,000 registered teachers (2 year total, or 533 new users/mth)
  • 18.
  • 19. Q4 donation total = $1,132,738
  • 20. Less $30,000 ($10,000 old donation average x3)TOTAL ROI = $1,102,738
  • 21.
  • 22. Registration +3,500 in the first month
  • 23. Registration +1,500 in the second month
  • 24. Registration up 469% over two months
  • 26. 1,200 visits/day (maintained month-over-month)
  • 27.
  • 28. Social media campaign to market the partnership with Flip
  • 29.